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Attention Email Marketers: Apple iOS 15 is Coming. Here’s What You Need to Know

The Internet (and its unprecedented access to data) has turned marketing into a science. With thanks to digital marketing and ever-more effective Martech stacks, we have grown accustomed to granular-level customer data. This has allowed us to target and segment our audiences effectively and reach them with the most relevant content, products, and services through email marketing. With its latest changes, Apple iOS 15 is set to

2021-09-17T10:57:45-05:00By |TechCentral|

Coming Together to Solve a Major Pain Point of Our Industry

PromoStandards is a data standard that creates a consistent process of sending and receiving data electronically within the promotional products industry. Widely accepted by large distributors and suppliers, PromoStandards alleviates price and order inaccuracies that our industry has faced in the past. Major industry participants have agreed to become PromoStandards compliant and have invested resources to do so. While PromoStandards is a solid path forward for big

Building with Blocks: How OneSource User Interfaces are Born

Technology is often uncomfortable. Using new applications meaningfully requires learning an alien user interface, with all of its quirks and bugs. It’s no wonder that the top 1% of app publishers generate 80% of all downloads. When people have a choice, they choose familiarity. In business, we can’t avoid new tech. We use tools that exist to get the job done. When we encounter new problems, we

2021-07-30T14:35:06-05:00By |OneSource, TechCentral|

Getting It Right While Getting On With It

Fixing Defects from Completed Sprints The development team here at DistributorCentral has recently adopted Scrum, an Agile methodology for managing team workflow.  Scrum was created to address challenges that were common to teams working on large software projects under then standard project management practices. The authors of Scrum recognized that many software projects aren’t well suited to a rigid one-way workflow where all the questions are answered

2018-04-23T12:45:13-05:00By |TechCentral|