Measuring Email Effectiveness

B2B email marketing continues to be the most popular and quickest return on your investment.  Not only is it one of the least expensive advertising channels, but it also gives you enough space to start a compelling message to your potential customers.  Email marketing is one of the easiest avenues to personalize and tailor to where your leads are in their buying journey. “Email is still the

The Sky is Falling. Again. Not Really.

Tomorrow millions of people around the globe will experience a total solar eclipse. For many, it will be their very first eclipse. As I sit here in an aluminum tube hurtling through the air at 478mph, 40,000 feet above the earth, I find myself looking at the sun’s reflection on the wing, pondering the sheer wonder and awe that will go through the minds of those who

Maintaining Supplier Relationships After a Merger

It seems that supplier consolidation is a daily occurrence in the promotional products industry. In January 2017 alone, J. America Wholesale merged with Top of the World, FEY Promotional Products acquired Magna-Tel, Ball Pro acquired Diversified-Adtee, and Ennis acquired Independent Printing Company. With that kind of activity in the first month of the year, 2017 will likely be a record one for supplier consolidation. While these mergers

2018-04-13T13:38:16+00:00 By |Distributor Best Practices|

Three Ways to Maximize Your Trade Show Experience

It’s the first week of the new year, which in the world of promotional products means one thing: trade show season. Over the course of the next two months there will be the biggest international trade show (PPAI Expo), two very large regional tradeshows (ASI Orlando and ASI Dallas), and countless trade shows held by regional associations (The TOM Shows, PPAMS, etc.). Each of these events provide

2018-04-13T13:41:16+00:00 By |Distributor Best Practices|

Resolutions for 2017

This is the time of year that we all reflect on this past year and start planning for the upcoming year.  We weight what worked well in our personal and professional lives and make resolutions on where we can make improvements.  This year, instead of committing to going to the gym, starting a new diet, or sticking to your budget, let’s focus on a few resolutions to

2018-04-11T15:54:52+00:00 By |Distributor Best Practices|