Starline Wins ‘Sports & Outdoors’ Category in Counselor Awards

July 28th, 2014 – Starline is proud to be the winner of the ‘Sports & Outdoors’ category in the 2014 Counselor Product Design Awards. The awards were created to highlight innovative and eye-catching products within the promotional industry. The products submitted for consideration are judged on design appeal, functionality, and the ability to attractively feature a logo. Distributors voted on products in 13 different categories this year and determined a winner for each one. Starline won in the ‘Sports & Outdoors’ category for the GCH06 Foldable Event Table.

The GCH06 is a lightweight and full-sized portable table, made of 330D polyester and steel piping. Visit to see our full selection of Lifestyles products.



Sharon, MA – July 29, 2014 – The Telly Awards has named Charles River Apparel as a Bronze winner in the 35th Annual Telly Awards for their piece titled “Look Good. Feel Good. Charles River Apparel™.” Charles River Apparel’s brand video was selected from over 12,000 entries from all 50 states and numerous countries.

The Telly Awards was founded in 1979 and is the premier award honoring outstanding local, regional, and cable TV commercials and programs, the finest video and film productions, and online commercials, video and films. Winners represent the best work of the most respected advertising agencies, production companies, television stations, cable operators, and corporate video departments in the world.

“The Telly Awards has a mission to honor the very best in film and video,” said Linda Day, Executive Director of the Telly Awards. “Charles River Apparel’s accomplishment illustrates their creativity, skill, and dedication to their craft and serves as a testament to great film and video production.”

Produced by Los Angeles-based company Jump Cut Entertainment, Charles River Apparel’s video was created in conjunction with the company’s Look Good. Feel Good. Charles River Apparel™ brand campaign. This 60 second video was shot over a period of 7 days in various Boston locations, including along the Charles River and at the company’s Sharon, MA headquarters. The 20+ hours of footage utilized professional models, Charles River employees and their children, members of Boston’s Community Rowing Club, and even a cameo by Charles River President and Owner, Barry Lipsett.

“We wanted to create a lasting visual that captures the essence of our styles and New England heritage” stated Vanessa Keefe, VP of Marketing for Charles River Apparel. “Each shot was carefully selected to showcase the many facets and versatility of our product line, as well as a look at the making and delivery of our products behind the scenes.”

To view the video in its entirety, visit or  To find out more about the Telly Awards, visit

For more information, please contact Heather Brunner-Kelly, heatherb@charlesriverapparelcom, 800-225-0550 x335.


Charles River Apparel is a leading manufacturer of innovative active wear for a variety of markets. Since its inception more than a quarter of a century ago, New England-based Charles River Apparel has been recognized for the quality, style, performance and value of its apparel, and the high level of its customer service. The company’s award-winning in-house design team incorporates the latest materials and technology into its designs to deliver a line that is notable for its appeal, versatility, and long-lasting wearability. Charles River Apparel sells through more than 13,000 distributors nationwide. For more information, visit

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Gemaco Inc. Acquired by Gaming Partners International Corporation

Blue Springs, MO– Gemaco Inc. is proud to announce that it has been acquired by Gaming Partners International Corporation, the gaming industry’s leading provider of casino currency. GPIC is fully dedicated to the tradition established by Gemaco in the promotional products industry and will ensure that the Gemaco® brand continues to provide the highest-quality playing cards, on-time delivery and stellar customer service.


About Gaming Partners International Corporation GPIC is headquartered in Las Vegas, Nevada and manufactures and supplies casino table game equipment to
licensed casinos worldwide.

Gold Bond Announces Inclusive End Quantity Pricing Through 2014

Hixson, TN – July 24, 2014 – Gold Bond Inc. and World Wide announced that End Quantity Pricing will be extended to all distributors through December 31st, 2014. The companies are extending the offer to celebrate the Gold Bond acquisition of World Wide Line that was announced July 10th, 2014.

Gold Bond President Mark Godsey stated, “We are really excited about adding World Wide to the team and we thought there would be no better way to extend the celebration to our customers than offering everyone EQP status. Plus, each company has customers that don’t overlap with the other and I wanted to extend a warm invitation for distributors to give both companies a try.”

For more details about inclusive End Quantity Pricing, visit

About Gold Bond:
Gold Bond, Inc. is a recognized top 40 supplier in the $18 billion promotional products industry. The company holds numerous awards including a Supplier Star Award from PPAI in both 2014 and in 2010 as well as the 2010 Counselor Supplier of the Year. In 2014, for the twelfth consecutive year, Gold Bond was recognized as Distributor Choice Supplier of the Year for Golf Accessories. In July of 2014, Gold Bond acquired award winning and recognized industry leader in full color imprinting, World Wide Line.

Artistic Toy Hosts FREE Child I.D. Event

Artistic Toy Banner

Protecting Children and Families in Allentown

Allentown, PA July 24, 2014 –

Artistic Toy Manufacturing, Inc announced today they will conduct a free secure, electronic Child ID program for children at their factory on Sunday, August 17, 2014 from 1:30pm until 5:30pm. In partnership with Christ Centered Life Ministries and Community Partners 4 Kids, they will protect over 100 children and families in the Lehigh Valley from tragedies related to children reported missing or stolen. Parents or guardians of the children must be present to authorize the electronic ID. Parents will be given a free secure digital file with the important ID information including fingerprints of the child, photographs, voice print and video of the child, all on an Amber
Alert certified CD. To register for the event visit
Jim Socci, Artistic Toy, President, said, “A few months ago I had my two and four year old boys scanned at a FREE Child I.D. Event and left inspired to help others in our community with this great resource.”

About Artistic Toy
Artistic Toy designs, decorates, and manufacturers stuffed toys used for corporate advertising. For more information visit and find them on Twitter @artistictoy, Facebook, YouTube and Pinterest.

About Christ Centered Life Ministries
Christ Centered Life Ministries is a church reaching out to the world, preaching to the unsaved and teaching the saved to serve. For more information visit

About Community Partners 4 Kids
Community Partners 4 Kids is a nonprofit organization providing Child ID services. They employ advanced digital technology to capture and store high definition forensic quality fingerprints, photos and physical descriptions of children and youth. All materials and information gathered are given to the parents. Only the permission slip is retained by CP4Kids. NO identification information is kept, copied, or given to any government authority, unless the parent or guardian chooses to do so. For more information visit

Starline Wins Two Categories in Counselor Awards!

Grand Island, NY July 16th, 2014 -

The winners for the Promo Marketing 2014 Supplier Excellence Awards have been announced and Starline is proud
to have won Gold in Automotive & Tools and Silver in Flashlights. The Supplier Excellence Awards were created to mark supplier achievement within the industry.
Distributor sales professionals who vote for the “best of the best” in 40 product categories determine the list of winners.
Starline has also been listed as number 39 in the Promo Marketing Top 50 Suppliers.
Visit to view these award winning products and our complete product line.

For more information please contact:

 Jim Bull, VP Sales
716.773.0100 ext.3313

FULLY LOADED: Order Management Is Best When It Comes With The Works


Fully Loaded

It’s been seven years since Denver-based Catch Fire Marketing expanded from print marketing into the larger world of promotional products. Owner Steve Bocher was prepared to take the plunge and was looking for an integrated order management system that allowed Catch Fire to hit the ground running.

Turns out everything he was looking for – web hosting, online proof approval, billing, email hosting, search functionality and more – was available from a single provider. And the price was right: Free.

Steve Bocher“As a new distributor/owner, DistributorCentral was a blessing,” said Bocher. “I could get a web-based product solution, a solution for my website and all the tools I needed. DC made it crazy easy to be in business.”

If it seems Bocher may have been a bit surprised by DC’s capabilities. That comes as no surprise to Jason Nokes, President of DistributorCentral. Nokes said the all-encompassing order management system within DC is sometimes obscured by singular features sought out by distributors. When priorities are placed on DC’s website hosting and product search capabilities, the total package of services sometimes gets overlooked.

Jason Nokes“It’s possible to run an entire business on DistributorCentral,” Nokes said. “Our goal has always been to provide both suppliers and distributors with a full package of tools that increase efficiency, lower costs and generate sales.”

According to Bocher at Catch Fire, it’s beneficial to have a system that’s fully integrated with a database containing 300,000 products and that hosts websites and email. He said the true value starts on the first floor.

“At the most basic level, to be able to seamlessly go from order to proof to purchase order to invoicing is what gives us the most value,” Bocher said. “Those four things are the cornerstones of business that any distributor deals with in the promotional products industry.”

Those critical “cornerstones” are part of a larger framework of services. The DC distributor-focused online order management system is a full-scale utility representing an alternative solution to help distributors streamline business and present far more product information than paper catalogs.

DC’s order management services include the ability to:

• Create and send purchase orders to suppliers
• Receive invoices and make payments to suppliers
• Enable merchant account and PayPal integration
• Manage proofs and artwork
• Provide full reporting tools
• Provide CRM features for customer management
• Import/export customer lists
• Integrate websites and social media
• Issue reorder reminders
• Export to QuickBooks and integrate third-party software

DC’s Nokes said distributors’ use of DC pays dividends almost immediately. Suppliers are typically able to respond more quickly to orders placed online, many actually offering online order discounts. Because the order process is simplified, the distributor saves time and errors are significantly reduced.

All at no cost. For good reason. Suppliers are willing to help sponsor DistributorCentral because they have complete control over product information and can give 100 percent of their distributors access that that information. Other services providers limit access by suppliers to update their product data in real time which can delay pricing updates and frustrate distributors. DC al-lows all distributors to view the product data and (again, for free) build websites for customers to purchase those products.

“If there’s any one notion DistributorCentral has had difficulty in overcoming it is that people often believe when something is free, it can’t be that good,” Nokes said. “DC is rapidly dispel-ling such thinking. We see continued growth as distributors realize DC’s free order management system is more robust and produces traffic equal to or greater than that seen from providers that charge usage and placement fees.”

Nokes points out that suppliers’ product information as posted on DC is typically more accurate. Suppliers are given full control of their product information housed within DC. When not beholden to the placement process and fees charged by other product platform providers, suppliers can quickly and easily ensure their product data is up to date. DC provides the ability to export and forward updated product information to other product platforms, thus requiring suppliers to generate updates only one time. Distributors in turn benefit when they know they’re dealing with accurate pricing.

“We’re always implementing ways to make the DC process simpler, more accurate and more accommodating,” Nokes said. “We know how important that is for distributors who expect such service. When making distributors happy, suppliers realize the importance of incorporating DistributorCentral into their day-to-day processes.”

There’s no need to convince Steve Bocher of DC’s value. With order management, web hosting and the like all being with DistributorCentral, he’s grown Catch Fire Marketing into a truly full-service promotional products provider and an industry leader.

“DistributorCentral is literally part of Catch Fire’s daily routine,” Bocher said. “Our administrators check orders with pending proofs and make it part of their routine to track orders. Our graphic designers use the system for proofs. I would say almost every designer I’ve had over 14 years has been impressed with how integrated the online proofing system is compared to where they were working before.

“DC makes dotting the I’s and crossing the T’s very easy. All you have to do use it.”

Maple Ridge Farms Has Handle On Recipe For Success

Maple Ridge Farms

Wisconsin winters tend to be a bit chilly. That’s just fine at Maple Ridge Farms, where the company’s sizzling hot sales season is a beneficiary of the onset of cold weather.

The reason is obvious. Maple Ridge Farms specializes in corporate food gift programs, with temperature-sensitive chocolates, cheese and smoked meats at the top of the best-seller list. When 80 percent of the company’s annual orders are shipped after Thanksgiving, it helps that Mother Nature has the thermostat turned down.

While Maple Ridge Farms keeps an eye on temperature control, credit the company’s founder and president, Tom Riordan, for sticking with a 30-year-old recipe that has resulted in the company becoming one of the nation’s premier suppliers of creatively packaged foods. Start with a variety of delicious gourmet foods, wrap them in unique and memorable packaging and finish things off with a heaping helping of over-the-top customer service with a satisfaction-guaranteed guarantee.

Oh, yes. Let’s not overlook who’s doing the serving. Riordan unequivocally relies on the promotional products industry to drive sales.

“I went door to door for a couple years, but you can only call on so many people yourself,” Riordan said. “I became aware of what was then known as the ad specialty industry in 1981. It proved a wonderful fit. Distributors are tremendously important to us because that’s the only way we sell our product.”

That said, it’s from the distributors’ perspective that Maple Ridge Farms performs. The product has to be both memorable and of high quality in order for distributors to make the sale and then keep the business. The company places much emphasis on getting real and virtual samples to distributors.

“We believe it’s important for distributors to let their clients taste the quality of the food,” Riordan said. “It generates enthusiasm on the part of the client and makes it easier to make the sale. There are lots of pretty pictures of food on the internet and in catalogs, but the only way to be sure of the quality is to taste it”

Per Riordan, the majority of Maple Ridge’s competition doesn’t come from within the industry, but rather from big retailers of national or international scope.

“We have to create more attractive packaging and provide a higher quality food to help distributors compete with the food gift giants.”

Both the packaging and the food as sold by Maple Ridge Farms are created specifically for the company by an assortment of high-end vendors.

“There is no single food manufacturer who can produce everything really well,” Riordan said. “So we search out vendors who do a really good job at making a particular food item, Cocoa Dusted Truffles for example, and purchase that that product from them. We have dozens of vendors who produce gourmet food products and specialty packaging items specifically for us. We put it all together as gourmet gifts.”

The “we” Riordan refers to is a well-tenured team that numbers 25 in the summer and then balloons to over 300 between August and December. Most the seasonal workers come back year after year, according to Riordan, so training requirements are minimal and there’s an ingrained understanding that the level of customer service must match the quality of the food gifts.

Maple Ridge Farms is housed in an 85,000-square-foot facility in the heart of cheese country. A four-story warehouse is fully racked for significant merchandise capacity and a 15,000-cubic-foot cooler/freezer keeps product fresh regardless of what’s happening with Wisconsin weather. Seems the only space problem at Maple Ridge Farms is the parking lot during the company’s busy season.

“When we start getting busy, it can be hard to find a place to park if you don’t get here early,” Riordan said.

Remote Phosphor Technology, only from Dorcy

Columbus, OH, July 15, 2014 – Dorcy Special Markets Division has introduced the very first camping lantern utilizing new Remote Phosphor Technology.  The LT3102 RPT Lantern was developed, engineered and manufactured specifically for this new breakthrough in portable, personal lighting.

“Remote Phosphor Technology (RPT) is the ideal lighting system for area lanterns to provide Omni directional and uniform lighting pattern without a harsh glare” said Tom Oddo, MAS, and President of Dorcy’s Special Markets Division.

A Lantern featuring RPT typically consists of an LED board containing royal blue LEDs, a mixing chamber (where the LED’s are set), and a separate remote phosphor element (in Dorcy’s case, the shape of a cone”).

It is the remote phosphor “cone” that has a significant diffusing effect that can achieve a smooth, low glare lighting pattern with consistent color. In addition, since the phosphor “cone” is positioned remotely from the LED source, heating of the phosphor by the LED is reduced, ensuring excellent color stability over time.

Benefits of RPT in Battery Operated Lanterns

  • Omni directional and uniform light distribution
  • Increased illumination area
  • Up to 30% higher system efficacy compared to conventional LED’s, providing a brighter lantern light output
  • Low glare system, very easy on the eyes
  • Exceptional battery efficiency providing longer run times

Dorcy SMD (ASI: 50677 UPIC: DORCY SAGE: 67972 PPPC: 20120913) is a division of Dorcy International, Inc., 2700 Port Road, Columbus, OH 43217. Dorcy International, a privately held company, marketing portable, personal lighting products and dry cell batteries for over 55 years. DORCY is a global enterprise with sales and marketing offices in Basel, Brisbane, Sydney, Hong Kong, Toronto, and is headquartered in Columbus, Ohio.  Dorcy’s competitive advantages include: In house design and engineering capability, the widest range of proprietary personal lighting products available, and speed to market meeting evolving consumer demands – LED, fashion trends, materials and technology.

ETS Express™ is Reflecting on a Whole New Way to Brand Drinkware

ETS Express™ is Reflecting on a Whole New Way to Brand Drinkware
Using the Mirror Imprint Method, Artwork can now be Viewed from the Inside and Out

Oxnard, CA: 14 July 2014 — It is no surprise that ETS Express™ remains a notable promotional products company as they continue to look to the latest consumer demands as they create new innovative printing processes for their drinkware. The new mirror imprint process is no exception, offering a reflective mirror style print that creates artwork viewable from both the inside and outside of an item.
Due to the nature of the mirror printing technique, it is only available on the ETS Express™ clear single-wall products, included copolyester and glass pieces as it must be seen through the transparent surface.
In the mirror printing process, the reflective ink is the first to be screen-printed onto an item, followed with a second color printed behind which allows the mirror effect to be displayed. Additional inks can also be added, however, this process does require a minimum of at least two colors (in example, mirror ink and black.)
The ETS Express™ mirror printing method is now available and can be done for the same cost as adding an additional color for standard imprint locations. Setups will still apply.
Read more about the mirror printing decoration technique and check out some great visual examples at
Rather than expanding into new product categories, ETS Express™, a family owned and operated company since 1985, has chosen to regularly introduce new on-trend drinkware products and innovative printing techniques, and remains at the top of the promotional products industry for this dedication to quality.
Questions? Please email

ETS Express™
Oxnard, CA
asi 51197
ppai 135148
p: 800.292.0900
f: 805.278.7791