Jetline Appoints Beth Kovanis as Strategic Account Manager

We’re excited to announce the appointment of Beth Kovanis to the position of Strategic Account Manager. Kovanis, an industry veteran, will support the company’s key account effort under Stephanie Bookbinder, Vice President of Strategic Accounts. “I have known Beth for over 15 years. Her professionalism and creativity will be a valuable asset to our customers and will enable us to deliver service excellence to an expanding strategic customer base,” says Eric Levin, Jetline CEO.


Jetline Introduces Apparel and Headwear!!!

Take a look…

The Information Game

Information GameIn a competitive business environment the most important form of currency is information. Most promotional products distributor owners and salespeople employ some sort of customer relationship management (CRM) database to manage sales opportunities. A database that has contains high quality information serves as an effective tool to help handle accounts as well as understand how many and what types of opportunities are in the sales pipeline at any given time.

However, a database is only as good as the information that has been entered into the system. A lack of information or, even worse, access to bad information will hinder your ability to drive business growth. To keep in touch with prospects and clients, it is essential that your CRM database contains relevant and accurate data. To accomplish this, there are three simple steps:

1. Keep it Current – Utilizing a CRM database is useless if the information is out of date. When this happens, calls don’t get answers and direct mail pieces don’t get to the right contact leading to a waste of resources. If you can’t clean outdated data, get rid of it. Bad data is more costly to keep than it is to simply purge.

2. Input Everything – To get the most out of a CRM database, record everything so you can analyze your clients. Are there missed opportunities for add-on sales? Do certain customers buy in cycles? Is there a company milestone coming up next year? Looking at your data this way will keep you thinking in terms of helping your clients and building relationships.

3. Act Now – Armed with insights generated from clean CRM data, it’ far easier to make informed resource decisions. After each sales effort (prospecting call, presentation, merchandise quote, etc.), data should be collected to give additional insight on future sales endeavors: What worked? What didn’t work? How did the client react? Were the ideas presented in line with their goals?

Used properly, a CRM database is an enormous asset to your company. Keep it current, input everything to identify new sales opportunities, and use those insights to drive sales activity. The CRM database should provide far more than just a list of current contacts and their particular details. It should be the starting point for any and all sales efforts.

Bill Petrie


About brandivate
Bill has over 15 years working in executive leadership position at leading promotional products distributorships. In addition, he launched brandivate – the first executive team outsourcing company solely focus on helping small promotional products companies responsibly grow their business. In March of 2015, Bill began a partnership with Proforma to assist their Owners growing their individual distributorships.
A former speaker at the PPAI Winter Expo and current member of the board of directors for the Promotional Products Association of the Mid-South (PPAMS), Bill has extensive real-world practice coaching sales teams, creating successful marketing campaigns, developing operational policies and procedures, creating and delivering RFP responses, and successfully presenting promotional solutions to Fortune 500 clients.

Vitronic Launches Gift Book

Vitronic launched their 24-Page Gift Book today. It offers new products and Free Shipping on catalog quantities featured in the flyer.   “We wanted to create a convenience for the end-user this holiday gift-giving season by offering the perk of free and fast shipping. It was inspired by Distributors who want to offer their customers unexpected savings,” states Jenny Straub, Director of Marketing.

For more information, log on to their website, or customize the Gift Book on


Clearwater, FL (August 19, 2015) — BIC Graphic is pleased
to announce the launch of BIC® Sticky Note™ Spring
Notes in both stock shapes and standard sizes.

These spring notepads combine the function of the
adhesive notepads with a little bit of interactive fun. The
back side of the pad can have one of the five colors–
Blue, Red, Yellow, Purple, White. The front side of the notepad
will contain the customer’s ad copy/artwork like any
other adhesive notepad. Available in stock shapes as well
as standard 4”x3” and 3”x3” sizes, these spring notes are
an excellent promotional item in a variety of settings and
industries such as, employee communications, healthcare
offices, schools, hotels/resorts, and more.

BIC® Sticky Note™ Spring Notes pricing includes
4-color process imprint and there is No Set Up
For more product details and custom shapes,

BIC Graphic is a leading supplier in the promotional products industry offering the most comprehensive product assortment with the widest variety of decoration methods. In addition to the BIC® collection of products, BIC Graphic offers well-known, proprietary brands such as Norwood®, RCC KOOZIE®, Atchison®,Triumph® and JAFFA®. They also offer prestigious partner brands such as myCharge®, Cool Gear®,Leatherman®, Sheaffer® and several golf brands. Visit and to learn more.


Vitronic Hires Joe Gavern, TAS as Regional Sales Manager West Coast

August 18, 2015

Mason, Ohio – Mike Qualters, Director of Sales, is pleased to announce the hiring of Joe Gavern, TAS, as the new Regional Sales Manager for the West Coast.    Joe is based in Santa Monica, CA. He comes with 3 years of experience in the Promotional Products Industry and 15 years of advertising publication experience.  Mike stated, “We are confident Joe’s work experience will translate into a strong partnership with our Distributors.” 

Vitronic recently became QCA Certified, launched their new branding, and updated their website with even more user-friendly features.

A+ Wine Designs Relocates to Larger Warehouse- Additional space gives room for new gift packaging and Buy/Hold Programs.

San Diego, CA:  Effective August 12, 2015, A+ Wine Designs moved to a new, larger warehouse in southern San Diego.  This move gives much needed space to expand production and warehousing services to our customers.   Mary Skeen, National Sales Manager said, “Starting in August, we will be offering gift sets with wine glasses or champagne flutes.  We didn’t have the warehouse space to offer this in the past, and our customers are extremely excited for our additional gift packaging.  Moving forward, we will be focusing on the entire wine gift experience, not just the decoration of the wine bottles.”

A second expanded service that A+ Wine Designs can now offer is Buy/Hold Programs for single releases of wine bottles.  A distributor can receive better quantity discounts by submitting a purchase order for a large quantity, then the bottles are shipped as needed throughout the year.  This is ideal for individually personalized gifts, such as: closing gifts for real estate agents, thank you gifts for auto dealers, or other corporate sales gift.  “Our new Buy/Hold Program allows both the distributors and their customers to have the benefit of getting a better quantity discount, along with the flexibility to ship an individually personalized, etched bottle of wine to their client within a couple days of closing that big sale.” remarked Jim Ristuccia, COO.

A+ Wine will be partnering with Specialty Advertising Association of California (SAAC) for a grand opening factory tour on Friday August 28, with a ribbon cutting ceremony, champagne toast, wine tasting, and etching demonstrations for local distributors.

About A+ Wine Designs

A+ Wine Designs ( specializes in deep etched and hand painted wine bottles, based in San Diego, CA.  Founded in 1991 by Michael McCarron, A+ Wine Designs is the top rated wine company in the promotional products industry.  A+ Wine Designs has won a range of awards including:  PPAI Supplier Achievement Silver Award in 2014 for high quality etching, PPAI Award of Merit Winner in 2014 for high quality customer service, Counselor Distributor Choice Finalist 2014 and 2015 for high quality customer experience, Counselor Product Design Award 2014, PPB Greatest Places to Work in 2014, and Counselor Best Places to Work in 2014 and 2015.

PPAI Names Steve Slagle 2016 Hall Of Fame Inductee

NASHVILLE, TN, (August 12, 2015) – Promotional Products Association International (PPAI;, the world’s largest not-for-profit association serving more than 11,000 corporate members of the $20 billion promotional products industry, announced yesterday during its North American Leadership Conference in Nashville it will induct Steve Slagle, CAE, past president and CEO of PPAI, into its Hall of Fame. Slagle will be honored at the Chairman’s Leadership Dinner during The PPAI Expo, January 10-14, 2016, in Las Vegas at the Mandalay Bay Convention Center.

“This is a wonderful and well-deserved honor for Steve. We are extremely fortunate and proud to have had such a passionate visionary leading the PPAI team for over 16 years,” said Paul Bellantone, PPAI president and CEO. “During his tenure as PPAI’s president and CEO, he worked tirelessly as an advocate, counsel and mentor to so many. Steve is deeply respected throughout our industry, and we are pleased to recognize his contributions as the 2016 inductee to the PPAI Hall of Fame.”

During his tenure at PPAI, 1996 to 2012, Slagle oversaw many refinements, expansions and additions to PPAI’s organization and programs, and his legacy reflects and recognizes the impact his achievements continue to have at the Association today. During this time, PPAI successfully relocated The PPAI Expo to Las Vegas after 26 consecutive years in Dallas, Texas; it accelerated the Association’s efforts in public policy advocacy to represent the industry’s positions at the state and federal levels; and established the resources and guidance necessary to help members manage complex and difficult government manufacturing quality and safety regulations, among numerous other milestones and accomplishments.

In his role as PPAI’s president and CEO, Slagle represented the Association in meetings with the Consumer Product Safety Commission, the Occupational Health & Safety Administration and the U.S. Postal Service, and he met with members of the U.S. Congress and their staffs to seek cooperation and action on a variety of issues pertinent to PPAI’s members. He has also served as a keynote speaker or educational presenter at more than 200 regional association meetings, PPAI professional educational conferences, incentive and recognition industry organization conferences, PPAI member-sponsored sales meetings, PPAI trade show education days, and international promotional products association conferences in Australia, the United Kingdom, Canada, Mexico, France, Germany and Hong Kong.

Slagle’s volunteer engagement inside and outside the industry includes serving as a director on the Small Business Legislative Council from 1997-2012, including a term as chairman in 2008; serving on the Promotional Products Education Foundation Board of Trustees from 1996 to 2012; on the Incentive Industry Federation Board of Directors from 1996-2012, and chairing the organization from 1999-2001; founding the International Federation of Promotional Products Associations and serving from 1999-2012; and serving on the Dallas Convention and Visitors Bureau’s Board of Directors from 2001 to 2003.

Since 1977, the PPAI Hall of Fame has been honoring leaders in the promotional products industry who have had an impact in the industry and their communities. Induction into the PPAI Hall of Fame gives permanent recognition to individuals whose selfless efforts and devotion to the promotional products industry are monumental.

About PPAI
Founded in 1903, the Promotional Products Association International (PPAI) is the world’s largest and oldest not-for-profit association serving more than 11,000 corporate members of the $20 billion promotional products industry which is comprised of more than 33,700 businesses and a workforce of more than 500,000 professionals. PPAI represents the industry in Washington, D.C., and advocates on its behalf. PPAI operates the industry’s largest trade show, (The PPAI Expo is held each January); leading promotional products safety and compliance program, more than 50-year-old professional development and certification program; and publisher of industry trade journals and periodicals. The multi-billion-dollar industry includes wearables, writing instruments, calendars, drinkware and many other items, usually imprinted with a company’s name, logo or message. For more information, visit and find us on Twitter @PPAI_HQ, Facebook, YouTube and Pinterest.

Bruce Kolbrener joins Quinn Flags as Vice President of Sales

Hanover, Pennsylvania –  Quinn Flags (ASI/ 80228, PPAI/ 360359, UPIC/Quinn, Sage /69908) has hired Bruce Kolbrener as Vice President of Sales.  Kolbrener, formerly with Annin Flagmakers, is a 20 year veteran in this industry and will manage our outside sales team, industry tradeshows, and streamlining the order process.  Quinn Flags is the Industry’s Premier Flag, Banner & Display Manufacturer since 1994.

Spector and Co. Announce New Regional Sales Manager

Spector and Co., a leading North American supplier of writing instruments and business gifts to the promotional products industry is pleased to announce the hiring of Dustin Smith as Regional Sales Manager based out of Dallas, Texas.  Dustin will manage our sales efforts in Texas, Louisiana and Oklahoma, and continue to provide our award winning sales support to our distributors in this area.

Dustin comes to Spector and Co. with over 7 years of experience in the promotional products industry.  “We are thrilled to welcome Dustin to our growing sales team.  His role will be critical in meeting the needs of our valued customers in this key region, and our overall business development strategy” remarks Marc Giroux, VP of Sales for Spector and Co.

As additional support for the extended territory, Tony Tuso will continue to represent Spector and Co. in states not handled by Dustin – namely Colorado, Arkansas, and New Mexico.

Dustin can be reached at:




Dustin Smith
Regional Sales Manager – TX, OK & LA


Spector and Co. (ASI 88660, PPAI 168328, PPPC 641101) is a leading industry supplier of writing instruments and business gifts to the North American promotional products industry since 1960.  Shipping out of Champlain, NY Spector and Co. provides over 500 products in various categories from its new state of the art 105,000 square foot facility with over 350 employees.

For more information regarding this announcement, feel free to contact:

Marc Giroux, VP Sales
Spector & Co.


Polyconcept Unveils New Corporate Identity

New Logo Reflects Company’s Leadership and Innovation

New Kensington, PA – August 10, 2015 — Polyconcept, a global supplier of corporate and promotional merchandise, unveils its new, refreshed corporate identity. This change also applies to its Polyconcept North America (PCNA), Polyconcept International Markets (PCIM) and Global Buying Services (GBS) divisions.  PF Concept in Europe will retain its existing brand mark.

The new Polyconcept logo is an evolution of the already recognized logo, resulting in a more contemporary identity that is more approachable and better reflects Polyconcept’s global leadership and innovation.  The update also establishes a true logo family, providing structure for brand consistency for all current and future global Polyconcept divisions.

“Our new logo represents the organization’s commitment to simplicity and ease of doing business for our customers,” explains Leanne Finney, vice president of marketing at PCNA.  “Especially within PCNA, we are focused on providing a consistent customer experience among all of our North American brands.  As a result, the PCNA name will become more visible in our corporate and marketing communications.”

The new logo will begin to appear on the company’s websites, marketing collateral and corporate communications in the coming weeks.

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About Polyconcept

Polyconcept is the world’s largest supplier of corporate and promotional merchandise, operating on five continents and selling to over 100 countries around the globe. With main offices in the US, Europe, Hong Kong, Canada and China, the company supplies a wide range of promotional, lifestyle and gift products to several hundred thousand companies ranging from small enterprises to global corporations, through a network of advertising specialty distributors.  Further information is available at

About Polyconcept North America

Polyconcept North America (PCNA), a wholly owned subsidiary of the world’s leading promotional products supplier Polyconcept, operates Leed’s, Bullet Line, JournalBooks, Trimark Sportswear and Humphrey Line, some of the most successful brands in North America.  The PCNA companies provide recognized best-in-class services to the industry, ensuring the highest standards of reliability and quality.  Highly complementary product ranges enable Polyconcept North America companies to provide the market with a very comprehensive assortment of products in all categories.  Further information is available at


About Polyconcept International Markets

Polyconcept International Markets (PCIM) was formed in September 2013 to streamline sharing of knowledge and resources between Polyconcept’s international partners. Via PCIM, all partners around the world benefit from convenient access to the continually refreshed portfolio of strong brands and competitive sourcing ability developed by Polyconcept North America and PF Concept Europe.  PCIM operates from Shanghai (sales office), Hong Kong and Amsterdam. For more information please visit


About PF Concept

PF Concept is the leading promotional products supplier to the European market. PF Concept combines the widest product mix in the industry with a range of pan-European services that provide unique value to distributors. The company’s entrepreneurial spirit enables it to sustain and increase its leadership position in each local market. PF Concept is the preferred one-stop-shopping solution for 9,200 promotional products distributors in more than 60 countries. It is headquartered in Roelofarendsveen, near Amsterdam, the Netherlands, and operates from 17 sales offices throughout Europe. Further information is available at