How Wine on Tap is changing the Beverage Marketing Industry


Guest Blog Article by: Marissa Sutter, Motto Inc.
Digital Marketing Coordinator

Walking into any bar, it wouldn’t be surprising to see a line of tap handles displaying what beers are on tap. What if customers could walk into a bar and see a line of handles displaying the various wines on tap? Thanks to the latest trends in the beverage industry, wine on tap is becoming a common staple in bars across the country. Kegged wine is changing the beverage marketing industry due to how wine is being tapped, why companies are tapping wine and what is being done to market this innovation.


Tapping wine is done mechanically, virtually the same as for beer. A keg containing the wine of choice is hooked up to a keg-and-tap system, where gas, usually Nitrogen, is used to push the liquor through under low pressure.

Why Companies Tap Wine-

Speed & Cost:

  • No time spent corking, restocking shelves or recycling bottles.
  • When used for special events, wine on tap has been estimated to save employees over an hour of time that is usually spent transporting and organizing bottles on event premises.
  • Kegged wine doesn’t oxidize or spoil easily, which can reduce waste costs of wine that is normally thrown away.

Green Value:

  • 96% reduction in a company’s carbon footprint over 20 years when using tapped wine compared to wine poured out of bottles.
  • Each steel keg saves 2,340lbs of trash from the landfill over its’ lifetime, giving tapped wine an eco-friendly appeal.

Marketing Tapped Wine with Tap Handles- Anglia Ruskin at University in Cambridge, England, conducted a study tracking the eye movement of goggle-wearing pub-goers and their reactions to tap handles.

  • Participant’s eyes were drawn to tap handles before any other piece of marketing.
  • 95% of participants picked brightly colored tap handles attached to guest taps, over the bar’s own best-selling brand.
  • The study was able to verify that drinkers will make an “appearance-only” decision when faced with a slew of unknown choices.

Custom Tap Handles- Many bars and restaurants are doing more than just selling wine from a keg; they are marketing with custom tap handles.

  • Custom tap handles allow for bars/restaurants to market variations like:
    • Seasonal Flavors
    • Special Events
    • Frequent Changes to On-Tap Menus
    • Customization on Multiple Tappers
  • Companies are able to design handles to fit their brand by choosing from stock shapes or customizing a shape all their own.
  • Digitally printing on tap handles allow for recreations of full bottle images.

Custom tap handles have become a popular marketing strategy for new beverage products, especially when introducing wine on tap within a bar or restaurant. Tapping and marking wine in a keg could provide more payback to companies than just the monetary and ecological benefits that kegged wine already provides to the changing beverage industry.


Inc. Magazine released their 35th annual Inc. 5000 list, an exclusive ranking of the nation’s fastest-growing private companies, and ranked Pop! Promos number 135 with growth of over 2,600% in the past 3 years.

The list represents the most comprehensive look at the most important segment of the economy–America’s independent entrepreneurs. Companies such as Yelp, Pandora, Dell, LinkedIn and many other well-known names gained early exposure as members of the Inc. 5000.

When asked about her company’s honor, Erin Reilly, CEO of Pop! Promos said, “Since starting the business only a few years ago, it is a company’s dream of making it onto the Inc. 5000 list. Without the determination and hard work from our entire team on a daily basis, we couldn’t have accomplished this achievement.”

Company Overview

Pop! Promos was started by best friends, Sterling Wilson and Erin Reilly, while they were in college on opposite sides of the country. In order to continue the business upon graduation, they needed to open an office and hire a few employees. They both agreed Philadelphia was the best place for them to find the young talent to turn this small business into the multimillion-dollar company it is today.

Since moving to Philadelphia, Sterling and Erin have hired many young professionals, expanded Pop! Promos line to 16 products, and opened two more offices, in China and India.

Goldstar Hires new Western Regional Sales Mgr – Natalie Azmitia

Goldstar is pleased to announce the addition of Natalie Azmitia as their new Western Regional Sales Manager. Natalie brings more than 5 years of industry experience and comes with a design and sales background. Prior to joining Goldstar, Natalie was with a respectable supplier and Southern California distributor working alongside their SVP of Marketing and Vendor Relations. She resides in the Southern California area and Natalie can be reached at or 818-359-5444

Alisha Kallappa departs DistributorCentral

Alisha Kallappa & Heather Windler – DC Support Specialists

Today is the last day for Alisha Kallappa at DistributorCentral as a Support Specialist. For those of you that have called in to our support line, she is one of the friendly voices that answered your calls and questions. 

Alisha, 24, has taken a position as a Programs Coordinator for the Cape Flattery School District. She will be assisting the Superintendent in the writing and management of grants that support the school district programs. 

We sat down with Alisha to ask her a few questions about her time with DistributorCentral.

Q: What did you learn working at DC that would help you with your new job?

A: “A huge thing I’ve learned here at DC that will help at my new job, is an increase of my people skills and quick problem solving or deciphering what the issue is and how to fix it. Working in support, you have conversations with many people, and every person has a different personality and different ways of understanding. I have learned how to adjust to each person and find the best way to explain or assist that person with their problem.”

Q: What did you like the best about working at DC?

A: “What I liked best, was receiving all the DC gear and products! (I’m joking, but that was an awesome perk.) I really liked the way that DC runs and the work environment. It’s a great company to work and I’m glad I had this experience.”

Q: What will you miss the most?

A: “I will miss the people the most! Like I said, it’s a great place to work for, and big part of that is because of the employers and employees. When I first started, I was really nervous, coming in and not knowing anybody. But everyone is very friendly and open, and I quickly became part of the team. I will miss just being here in general.”

Alisha added, “Working at DC has been a great opportunity, and I have looooved my time here at DC!” We will certainly miss Alisha on our team and wish her the best of luck.


DC’s Tarr attends PPAI Women’s Leadership

Vice President of Sales for DistributorCentral, Tiffany Tarr, CAS attended the 2016 PPAI Women’s Leadership Conference held in Atlanta, Georgia, this past June. She spent two and a half days of learning and connecting with nearly 160 attendees.

“The 2016 Women’s Leadership was one of the most memorable events I’ve attended in a while.  This event creates a unique environment for women to learn from each other.  I think women have a unique experience. Being a working mom and wife, it’s easy to sometimes feel like you are drowning in a sea of endless deadlines, piles of emails and hours of driving back and forth to sports events.  This event allows us to all learn from each other and create a support system of other strong professional industry women,” said Tarr.

“The 2016 programming provided amazing content.  Each speaker brought real life experience and tools that I’m able to directly apply into my professional and personal life.” She added, “that in addition to creating lasting friendships, is why Women’s Leadership is a must attend conference!”

4 Reasons to Choose Bamboo Promo Products

Guest Blog Article by:
Marissa Sutter, Motto Inc.
Digital Marketing Coordinator Intern


On almost a daily basis, we are reminded of the harmful effects our actions are causing the environment. As the world becomes more environmentally conscious, many people are turning to bamboo for personal and household products.

There are numerous reasons why so many people are going green with bamboo products; here’s a small list of what is motivating people to buy bamboo products.

  1. Cost Effective & Sustainable: Usually thought to be a tree, bamboo actually belongs to the grass family and holds the title of the fastest growing plant in the world, growing up to 24 inches in a single day. Bamboo is a renewable resource, providing 20 times more material in a single harvest than a typical harvest from hardwood trees. Bamboo keeps costs low as single stand can yield over 200 poles in 5 years.
  2. A Breath of Fresh Air: A bamboo grove releases up to 35 percent more oxygen into the air than similar-sized groups of trees. By producing more oxygen and absorbing more carbon dioxide than trees, bamboo helps to combat global warming.
  3. Tough: Bamboo is strong and if you need the facts to back it up, the tensile strength of steel measures at 24,000 PSI while mighty bamboo measures at 28,000 PSI. The durability of bamboo makes it great for engraving and personalizing products. You can find bottle openers, BBQ kits, coasters, cutting boards, cork screws and wine bottle cases that are now being made from bamboo. The ability to engrave has made bamboo a front-runner in custom products.
  4. Versatile: Bamboo can not only grow in various climates and soil densities; it is being used to make even more personal and household items than you could imagine, like cheese boards and cribbage sets. Bamboo has also broken into the fashion industry; it is now being made into clothing and accessories, especially sunglasses. The durable material makes for long-lasting shades, plus, the lightweight nature allows sunglasses to float in water. Bamboo’s ability to float has made it a popular choice for key chains, too.

Clearly, bamboo is gaining popularity for personal and household items as this super-grass can be turned into almost anything. Go green and make sure the next product you buy is made of bamboo; it’s something we can all feel good about.

Check out these Bamboo Products from Motto Inc.

3 Ways to Use Technology to Create Collaboration

Technology is something that can inspire creativity as easily as it can provoke fear. Even as we acknowledge that it has made some aspects of life easier, it is also true that technology can drive a wedge in human interactions. For example, is it easier to get the attention of your children by calling their name or by sending them a picture on snapchat?

Whether it’s the permeation of social media, the introduction of augmented reality in games like Pokemon Go, or the simple fact that 68% of Americans walk around with a smart phone, technology – and the way it’s integrated into the client experience – will continue be a key driver of customer loyalty. Therefore, it’s up to distributors in the promotional products industry to find ways to leverage technology to not only create, but enhance a collaborative selling environment.

Here are 3 ways to easily utilize technology to build that collaborative bridge with your clients:

1. Interactive Web Design – In the digital age, the first place prospective clients will judge whether you are worthy of their business is your website. Having an interactive website – one where visitors are able to navigate easily while allowing user interactions that are simple and straightforward – is critical to telling your story, your way. It’s simply not enough to have a static product catalog and expect people to engage on a meaningful level. You have to allow visitors to interact with the information and services you offer. Things like photos, videos, blogs (with a comment section), and clickable case histories will go a long way to digitally creating a sense of collaboration.

2. Communication
Tools – It’s time the folks from Generation X (admission: I am part of Gen X) to stop expecting millennials to ignore decades of technology by expecting them to communicate the way we did 20 years ago. While it may feel unprofessional to communicate through text messages, Google forms, Skype, or Instant Messaging, the fact is that the way clients communicate and collaborate have evolved. Just as Baby Boomers had to adjust to the preference of Gen Xers communicating through email, Gen Xers need to shift to using more real-time communication if they truly wish to collaborate.

3. Seamless Virtuals
– In the world of promotional products, clients want the ability to see a virtual sample of what they are ordering, and they want it now. By using technology like Technologo – something that is available on all DistributorCentral websites – you allow your clients the ability to upload their artwork and create their own virtuals seamlessly. This greatly reduces the amount of friction because the technology creates the virtuals without any lapse in time which increases the likelihood of continued collaboration.

Here’s the best part: you don’t have to understand how to write code to create a technology laden environment that is collaborate. The tools already exist, are user-friendly, and easily accessible. Don’t let the fear of technology, learning something new, or discomfort stop you from building a collaborative bridge that will allow you to deliver value to your clients.

Bill Petrie

About brandivate

Bill has over 15 years working in executive leadership positions at leading promotional products distributorships. In 2014, he launched brandivate – the first executive outsourcing company solely focused on helping small and medium sized promotional products enterprises responsibly grow their business.

A featured speaker at numerous industry events, a serial creator of content marketing, Vice President for the Promotional Products Association of the Mid-South (PPAMS), and PromoKitchen chef, Bill has extensive experience coaching sales teams, creating successful marketing campaigns, developing operational policies and procedures, creating and developing winning RFP responses, and presenting winning promotional products solutions to Fortune 500 clients.

Quinn Flags’ Annual July 4th Picnic

Hanover, PA- Quinn Flags staff celebrated Independence Day on Friday, July 1st with our Annual Company BBQ.   The red, white, and blue themed party was catered by local favorite Boneyard Barbeque and featured a variety of fun outdoor games. Although our tagline is, “Not Just Flags!”, the event included plenty of flags, food and fun celebrating the contributions of all Quinn Flags staff and the Birthday of the USA!

The Freedom To Control Your Own Data

Every month, DistributorCentral receives the most online product data traffic of any service provider in the industry. There is a reason we’re #1, we generate more than 6 million product views for our suppliers every 30 days from the DC research tool, 8,000 e-commerce distributor websites, and our live product data feed used by other providers such as commonsku, PromoCorner, and Web Jaguar.


Our mission at DistributorCentral is to be the most accurate solution in the industry; for an end user to accurately order products from a distributor’s website, and for the distributor to create accurate orders to the supplier.

Accurate orders all start with accurate and complete product information from the supplier. Suppliers using DC agree to honor their products and prices listed so distributors are assured of having accurate data without having to verify during the selling process.

“The Suppliers that I work with find DistributorCentral to be the easiest system to update, export, and import data for shopping cart functionality and accuracy. Our Distributors and Suppliers work as a team to ensure accuracy and report inaccuracies when they are noticed. When a Distributor finds a discrepancy, they have a tool to quickly make a comment and send that over to DistributorCentral. Once received, the Supplier is made aware and is able to correct the item via their Supplier representative,” said Aubrey Weaver, Senior Account Manager.

DistributorCentral allows suppliers total access to their products and pricing. The Product Editor has been designed for ease of use to make real-time updates. Suppliers can also export product, option and choice data into an excel format to update and upload. “From the time the updates are received and started, we are able to complete the import in just a matter of minutes,” said Heather Windler, Support Specialist. Most suppliers only need to export their product data though for annual pricing update purposes.

Besides hosting product data and pricing, we have also been working with suppliers to help them be able to share inventory data electronically. This is another way how we are committed to providing enhanced technology and integration solutions that in turn, support our mission.

Entrepreneurial Freedom

This month, Americans will celebrate the 240th anniversary of independence which, at its core, is really a celebration of freedom. As Americans, freedom is something we read about, write about, dream about, teach, advocate, protect, and hope for.  To most reasonable people, freedom means more than just ‘free to do whatever I want’ – it means freedom to dictate our own lives and the freedom to choose thoughts that can liberate us from our own self-made limitations.

As a promotional products distributor – one who chooses the path of entrepreneurship – freedom can take on a slightly different meaning. When building a business such as a distributorship, there are many choices about operating systems, product search engines (such as DistributorCentral’s), order processing software, computer hardware, and even clients. It’s the last one, clients, that many distributors feel they have little to no freedom of choice. While the distributor/client relationship will always be fraught with a fair amount of friction as each side attempts to maximize value in the sales transaction, there is freedom in this partnership as well.

If you have operated your distributorship for any length of time, you have had at least a few bad clients. A bad client can cripple the growth of your company faster than just about anything else outside of internal culture. As such, it’s important to exercise your freedom to choose NOT to work with clients who become a drain on your time and your business. There are many different types of bad clients, each with specific undesirable traits – here are four of them:

  1. Time Vampires – Time is the single most precious asset of any business owner and the financial success of your enterprise depends on using your time efficiently. Clients who change their minds time and time again after you’ve provided exactly what they asked for waste your time and make you less productive. No matter who you are, there are only 24 hours in a day – don’t squander them on clients who continually disrupt your workflow.
  2. Idea Shoppers – Any “client” that takes your ideas and shops them around for a better price should be fired immediately. No matter how eloquently you share the value you provide, they will never buy from you without giving your competition to undercut you. Your time, ideas, and creativity have value. If you are trying to sell to someone who can’t see that, it’s time to move on.
  3. Angry Abusers – Uncommunicative, uncooperative, or just plain obnoxious clients will drain your energy faster than watching video on your iPhone. Whether their behavior manifests itself as passive-aggressiveness or outright verbal abuse, their negativity is contagious. Regardless of how much they may spend with you, this type of client will never be happy and is rarely worth the trouble.
  4. Invoice Procrastinators – You have a business to run which requires a steady cash-flow. Clients who are habitually tardy when it comes to paying invoices disrupt your fiscal viability. More importantly, these types of clients don’t sufficiently appreciate the value you bring to their business. When clients fail to pay invoices on time, stand your ground – if you’ve delivered on your obligations, they need to meet theirs. Repeat offenders are clients you don’t want.

Each of us is fortunate to have the freedom to decide what we do with information, how we dictate our future, change our minds, make decisions, and, yes, even the clients we choose to work with. Summer is a great time to review your current client list and trim the troublemakers who are negatively impacting your bottom line. Doing so now will save you time, energy, and even money down the road.

Bill Petrie

About brandivate

Bill has over 15 years working in executive leadership positions at leading promotional products distributorships. In 2014, he launched brandivate – the first executive outsourcing company solely focused on helping small and medium sized promotional products enterprises responsibly grow their business.

A featured speaker at numerous industry events, a serial creator of content marketing, Vice President for the Promotional Products Association of the Mid-South (PPAMS), and PromoKitchen chef, Bill has extensive experience coaching sales teams, creating successful marketing campaigns, developing operational policies and procedures, creating and developing winning RFP responses, and presenting winning promotional products solutions to Fortune 500 clients.