UniversalPromo Announces New Owner

Universal Promo Logo



Rogers, Minn. — UniversalPromo, Inc. is pleased to announce Peter Will as the new owner.

Will began his career with UniversalPromo in 1991, serving in manufacturing and sales roles. He was promoted to president in 2011, and led the medical device pad printing company in consistent growth through varied market conditions until he purchased the company effective December 28, 2016.

Prior to joining the UniversalPromo team, Will earned his Bachelor of Science in Chemistry and Microbiology from St. Cloud State University. He began his career in medical manufacturing at Minntech and R&D Systems as a chemist and lab technician. His experience with process control, documentation, and clean room methodology has directly applied to his leadership at UniversalPromo. The diversity and depth of Will’s background has supported UniversalPromo’s commitment to fidelity and compliance for over 25 years.

With his experience, Will possesses strategic insight to address the needs of UniversalPromo’s clients. UniversalPromo is a market-leading provider of biocompatible product imprinting serving medical device designers, manufacturers and engineers. Also, through its UpLine division, UniversalPromo offers a line of medication compliance aids for health and medical industries that it supplies to distributors throughout the ad specialty industry.

As owner and president of UniversalPromo, Will leads a passionate team of designers, engineers, and customer service and sales representatives devoted to turning difficult processes into simple solutions.

“I am proud to lead UniversalPromo into the future, offering clients the best service, work, pricing, and products to meet their needs.” said Will.

ROYAL INDUSTRIES acquires DLX Industries & Pamcolite Line

Royal Line Logo

ROYAL INDUSTRIES acquires DLX Industries (asi 48000) & Pamcolite Line (asi 76520)

Brooklyn, NY – 01.06.2017

Royal Industries (ASI 83770), a winner of the PPAI Supplier Star for the last twenty years in a row and an ASI “5 Star Select Supplier” announces today the acquisition of DLX Industries, The DLX line (asi 48000), as well as the Paulmay Company, The Pamcolite Line (asi 76520).

Ari Ruden, V.P. of Royal states: “The acquisition of the DLX Industries and the The Pamcolite Line is a perfect complement to Royal’s line which includes Vinyl specialties from Card Cases to Clipboards, Portfolios to Pocket Planners as well as unique imported items that were added from last year’s acquisition of the Waldor Line”. Royal is known for being the best priced all on an “A” promotional product company in the industry with world class service.

He continues… We are very excited to be adding all of the unique products DLX Industries & Pamcolite had to offer such as, Menu Covers, Diploma Cases, Pens, Padboards and Clipboards as well as its collection of Tote Bags and other great UNION made products…”

Ari Ruden goes on to mention that ROYAL has already started the process of moving all the files, printing dies and computer systems, etc. and that everything will be moving into ROYAL’S Brooklyn NY location and that the transition should be seamless.

Mark Stewart, CEO of DLX industries states, “Both Royal and DLX have been friendly competitors for decades, and just as DLX is a leader in Menu Covers and higher end items for the industry, Royal holds the same esteem in vinyl products. It was just a great match up… we were approached about the acquisition and felt it made sense as I know my customers will get unmatched quality and service from Royal.”

ROYAL Industries is a family owned and operated business has been exclusively serving the Promotional Product Industry for over 55 years and is totally committed to providing superior Quality, Service & Price.

Ari Ruden and Mark Stewart, ask that distributors note their files that all phone numbers, orders, questions, etc. for (asi 48000) The DLX Line, as well (asi 76520) The Pamcolite Line should now be directed to Royal Industries Brooklyn NY address as follow:

Royal Industries

225 – 25th Street • Brooklyn, NY 11232

Phone  : 1-718-369-3046 •  Fax: 1-718-369-3067

Email   : sales@royalindustries.com or cs@royalindustries.com

Web: www.royalindustries.com

Ball Pro acquires Diversified-Adtee

Ball Pro

Eden Prairie, MN based Ball Pro announced today that is acquired Diversified-Adtee of Normal, IL effective January 1, 2017.  


Tim Hanson, MAS, President stated, “Ball Pro has been looking for product lines the past few years to broaden our offerings.  Diversified-Adtee  sells quality kitchenwear and golf products.  The golf products fit nicely into Ball Pro’s current offerings. Golfers, more than ever, are looking for products such as drink wear, steak knives, grill sets and other kitchen products they can use daily.”


Kevin Mullroony, president of Diversified-Adtee will be joining Ball Pro as a vice president of sales.  He will continue to reside in Illinois. The equipment and inventory have already been moved to Minnesota, thus allowing the business to run uniterupted. Both companies will be in booth #5545 at the PPAI Las Vegas Expo this week and at ASI Orlando next week.     


About Ball Pro

Ball Pro a Minnesota a leading supplier in the Promotional Products industry, was founded in 1978 decorating golf balls.  Hanson acquired the company in 1992 and expanded the product line to a vision of “The Total Sports Experience”.  Product offerings include Titleist, Callaway, Bridgestone GloveBranders, Pitchfix   

visit http://www.ballpro.com

About Diversified-Adtee

Diversified-Adtee was founded in 1988 originally as an Illinois Promotional Products specialty tool and golf supplier.  During the 90’s they changed the focus to quality kitchenwear along with golf products.   Kevin Mullrooney, one of the original employees purchased the company in 2012 Visit http://www.diversified-adtee.com


To learn more about this acquisition, please contact

Tim Hanson, MAS


Ball Pro, Inc

12985 Pioneer Trail

Eden Prairie, MN  55347

Office: (800)225-5818


Three Ways to Maximize Your Trade Show Experience

It’s the first week of the new year, which in the world of promotional products means one thing: trade show season. Over the course of the next two months there will be the biggest international trade show (PPAI Expo), two very large regional tradeshows (ASI Orlando and ASI Dallas), and countless trade shows held by regional associations (The TOM Shows, PPAMS, etc.). Each of these events provide virtually limitless opportunities to attend education sessions, network, and build relationships that will pay dividends throughout the year.

There are few events more exhilarating – or exhausting – to a distributor than a promotional products industry trade show. From the miles walked to the unusually late nights, it can be challenging to get the most out of your show experience. To help you as you prepare for the show season, here are three ways to use any trade show to catapult your sales year:

  1. Be a Professional – This may seem obvious, but if you’ve done any amount of people watching at an industry trade show than you already know that the level of professionalism, especially among distributors, needs to be elevated. By being a professional I mean being respectful of suppliers’ time, engaging with them, and not begging for high-dollar samples. As a distributor, you can walk off the show floor at any time whereas a supplier simply can’t so be mindful of their time and why they are there – to help you grow your sales.
  2. Ask the Right Questions – It continually amazes me how many distributors stroll into a supplier booth and ask, “what’s new?” which is the worst possible question to pose. Instead, ask a supplier to tell you what their top three selling products are and after they answer, ask why. Only then ask what the new products are. Doing so will give you a tremendous amount of insight into how to position the popular products with your clients who crave them alongside the new products you want to show them.
  3. Case Histories – Every supplier has countless tools that are specifically designed to help distributors sell more, none more effective that a case history. Remember, your clients buy stories far more than they will buy features and benefits. When discussing client projects with suppliers at a trade show, ask them for relevant case histories which will both showcase their product and your expertise to your client.

The first week of the year begins the gauntlet that is the promotional products trade show season. It can simply be a time to reconnect with friends over drinks or it can be a time to get your sales year started off right by working with suppliers and making the most of each trade show opportunity. As always, the choice is yours.

Bill Petrie

About brandivate

Bill has over 15 years working in executive leadership positions at leading promotional products distributorships. In 2014, he launched brandivate – the first executive outsourcing company solely focused on helping small and medium sized promotional products enterprises responsibly grow their business.

A featured speaker at numerous industry events, a serial creator of content marketing, Vice President for the Promotional Products Association of the Mid-South (PPAMS), and PromoKitchen chef, Bill has extensive experience coaching sales teams, creating successful marketing campaigns, developing operational policies and procedures, creating and developing winning RFP responses, and presenting winning promotional products solutions to Fortune 500 clients.



Brea, CA – PWS, Your Bag and Packaging Source, announces significant capacity expansion to better serve East Coast and Midwest customers by officially opening up their new production and shipping facility in Portland, Tennessee on January 1, 2017. This expansion will allow PWS to take on new customers at both of their locations in California and Tennessee. Both new and existing customers will benefit from faster shipping times and lower freight costs on orders that can now ship from their new Tennessee facility.
PWS’ goal is to streamline logistics by expanding into a brand new 60,000-square foot facility in Tennessee. CEO of PWS, Lyndsey Tidwell, predicts double digit growth and assures that the same level of quality and service will continue from their new facility. “Our print production team is second to none and we now have the opportunity to show our superior quality to a wider audience,” says Tidwell.
With two shipping locations; one on each coast, PWS has positioned itself to be the “go-to” bag and packaging supplier to distributors nationwide. Chris Castro, PWS’ Tennessee General Manager, firmly agrees that the location will “help with speed and freight costs to the East Coast and Midwest customers.” With expanded customer service business hours starting at 8am EST, 2-3 business day shipping timelines and increased inventory, the company is sending a clear message to distributors nationwide that PWS is committed to their success.

About PWS:
PWS, a family owned business since 1979, is committed to providing creative solutions and outstanding service to its customers. Product focus is on useful promotional products for everyday life; including bags, packaging, and boxes.
PWS’ simple philosophy is to offer the best quality and innovative products at market level prices, along with the finest sales and customer service in the industry. It is because of these philosophies and drive to execute that we have become an industry leader. PWS is committed to remain that leader from coast-to-coast.
Company website: http://gopwsproducts.com/Main/default/t-OurStory.aspx
For more information regarding this announcement, feel free to contact:
Rachel Tuhro
Marketing Communications Director
Tel: 1-800-582-8288 Ext. 211
Email: rachelt@gopwsproducts.com

The Chest welcomes Corbett to the Sales Team

chestcorbettMary Dobsch is pleased to announce Courtney Corbett has joined The Chest Team, in Washington, Missouri. Courtney has a variety of Sales and Marketing experience to add the team at The Chest. Her most recent position was in Player Development with Isle of Capri Casinos and prior to that gained industry experience as an outside Sales Rep with Magna-Tel in Cape Girardeau, Missouri.

“It is a thrill to be back in the Promotional Products Industry and I look forward to maintaining existing customers along with developing new partnerships moving forward always focusing on helping customers meet their goals,” commented Corbett. “Having the chance to work with Mary Dobsch and her team over the past few months has been a great learning experience. It is a pleasure to work with such a dynamic group always ready to meet the customer’s needs.”

The entire team at The Chest is excited to move into 2017 with a seasoned professional of Courtney’s caliber. Courtney will be working in the Marketing/Sales area being closely involved with travel throughout the Midwest, representing The Chest at National and Regional tradeshows, web site development, as well as Social Media.

“With the addition of Courtney to our team, The Chest is looking forward to growth for both within the company and for our distributor partners in the coming year!” added Mary Dobsch.

Please reach out and introduce (or reintroduce!) yourselves to Courtney. You can contact her directly at (800) 238-7411, ex. 111 or courtneyc@chestinc.com.

Resolutions for 2017

resolutionThis is the time of year that we all reflect on this past year and start planning for the upcoming year.  We weight what worked well in our personal and professional lives and make resolutions on where we can make improvements.  This year, instead of committing to going to the gym, starting a new diet, or sticking to your budget, let’s focus on a few resolutions to add to your list that will help your business stay fit.

  • Update your website – If you haven’t already updated your websites to be mobile responsive yet, this is the most important thing you need to do in 2017. Seriously!  70% of Walmart’s online sales over Black Friday were done on a mobile or tablet device.  Additionally, 57% of users said that they won’t refer a company who has a poorly designed mobile site.  Luckily, DistributorCentral can help you with this resolution, offering cost-effective, mobile-responsive websites.  We can either convert the website for you, or you can do it yourself with our self-service solution.  Get a head start by signing up for our webinar on Dec 14th.
  • Learn something new – Just because you’ve always done it that way, doesn’t mean that it’s not incredibly stupid! Taking a step back and re-evaluate what you’re doing, how you’re doing it, and how much you’re spending on it.  This is another resolution that you can check off your list early in 2017.  With lots of education opportunities at PPAI Expo and ASI Orlando, including one from our VP of Operations, David Shultz is teaching at Expo about Customer Engagement in a Digital World.  Additionally, Tiffany Tarr, VP of Sales is taking one-on-one appointments at our booth at Expo.
  • Give back to the community Volunteering with your local regional association is a great way to build professional relationships. Whether you’re new to the industry or an industry veteran, you can make a difference within your association.  When reaching out to your regional association, make sure to let the executive director understand your interests, ability, and time commitment availability so that he/she can fit you to a task, committee, or opportunity that works for both you and the association.
  • Confront the brutal facts – Not doing the wrong things is as important as doing the right ones.  Drop what’s not working and move on.  Don’t be scared of the truth, look at it objectively, then you can make a decision about it.  Is it that customer that takes up way too much of your time for how much they buy from you?  Is it that product that isn’t selling?  What are you doing that you keep saying you’ll see the long-term return on, which just isn’t happening?  Just because something didn’t work doesn’t make it a failure.  Life is all about trial and error.  Understanding what doesn’t work will allow you to make time and resources to try something else.


terrytownlogo-whiteoutlineonlySan Diego, CA – Terry Town, the industry’s most admired supplier of Towels, Blanket & Robes, has further defined their reputation in the market with the design and release of a dynamic new logo.

“Our previous logo did us well for over 20 years”, commented Vice President, Sales Michael Del Bucchia. “However its’ nautical coloration was more representative of when we were mostly a towel company. Our blanket line is emerging as almost an equal so we wanted our new branding to be a bit more retail and less seasonal in its’ impact”.

“It is also about our global commitment to social compliance & product safety”, began National Sales Manager/Director of Compliance, Aaron Bradley. “Our new logo, with its’ soft script font and blue tones is young and earthy. Our new branding represents the stability of Terry Town as a supplier partner, while being a company not afraid to evolve.”

Terry Town is a supplier of Towels, Blankets, Robes and other related items, based in San Diego, CA. The company continues to rapidly rise in influence within their product categories, mostly though strict adherence to quality, product innovation, safety & compliance and customer service. Since being the first supplier company to introduce edge to edge sublimation print to the towel and blanket categories back in 2010, Terry Town has continued to expand the horizons of the promotional distributors of how these items are presented into the corporate marketplace.

Holiday Notice: Admatch Regal


ADMATCH REGAL will be closed for a holiday break beginning on December 23, 2016 through January 3rd, 2017. Admatch will re-open for normal operations on Wednesday January 4th, 2017. All orders, inquiries, and requests of all types should be submitted well in advance of this holiday break. For questions and/or concerns related to this holiday break, please email ask@admatch.com.

3 New Reps Join Terry Town in the Midwest Region

San Diego, CA – Terry Town, the industry’s most admired supplier of Towels, Blanket & Robes, has intensified their coverage in the Midwest with the hiring of 3 Multi-Line Reps.

Joe Keely will represent in the states of Missouri, Iowa, Nebraska & Kansas.

Chris Sinatra will represent in the states of Illinois & Wisconsin.


Jon Wendinger will represent in the states of Minnesota, North Dakota & South Dakota.


“The growth potential is so high in the region”, began VP Sales Michael Del Bucchia. “With the expansion of our blanket line and the strength of our Sublimation program on both towels and blankets, we have year round assets the distributors need to be made aware of. Having a locally-based sales presence will expedite the infiltration of these markets into something great for Terry Town”.

Terry Town is a supplier of Towels, Blankets, Robes and other related items, based in San Diego, CA. The company continues to rapidly rise in influence within their product categories, mostly though strict adherence to quality, product innovation, safety & compliance and customer service. Since being the first supplier company to introduce edge to edge sublimation print to the towel and blanket categories back in 2010, Terry Town has continued to expand the horizons of the promotional distributors of how these items are presented into the corporate marketplace.