IDProductsource announces new selling kits

IDProductsource (DC/590137): “In just a few hours IDProductsource’s new FREE selling kit orders from distributors surpassed all of our very high expectations,” said Ryan Modica, VP.  The kits designed to be taken on the road or used in a showroom have been an amazing success. Find out more at

Audrey Cobb

SAAC Announces 2017 Board of Director Officers and Newly Elected Directors


CAMARILLO, CA.  November 16, 2016 – Members of the Specialty Advertising Association of California (SAAC) elected two Board of Directors to a two-year term and approved the Board of Director Officers slate for 2017.

The two elected Directors, Bob Levitt, The Bob Levitt Company Owner, and Initial Impression Vice President, Craig Weiss, will join the SAAC Board on January 1, 2017. SAAC Board of Director Officers will also begin their respective one-year terms starting January 1, 2017.

“I am so excited about the leadership of SAAC. We have strong, strategic leaders who are not afraid to make an impact on the industry and lead SAAC to being a better Association. With this leadership team, we are ripe for success,” said SAAC President, Lori Bolton-Herman. “I’d also like to thank outgoing Past President, Steve Parker of Halo Branded Solutions and previous Board member, Ryan Kaback of Custom Logos, for their tireless service to SAAC and helping to build the platform for our future success.”

2017 Board of Director Officers are:

  • President
    Jacob Dobsch, The Chest, Inc.
  • Vice President
    Angela Taylor, DistributorCentral
  • Treasurer
    Rhett Todd, PrintGear
  • Secretary
    Tara Villanueva, Gieger

Election Results Voting closed on Friday, November 4, 2016, at 2:00pm (PT). SAAC exceeded its quorum requirement of 63 member votes with 73 member votes for this year’s Board elections and approval of the SAAC Board of Directors officer slate. SAAC membership approved the SAAC Board officers with a 96% approval rate.

Donte Shannon, CAE Executive Director

Compelling New Promotion to Redeem Five Free Books


SAN DIEGO, CA.  November 04, 2016 –  A unique, personalized new product, Five Free Books, offered exclusively by Nationwide Promotions, LLC  a San Diego, Calif. company, gives distributors an opportunity to offer a compelling gift of reading that everyone will love.

This ground-breaking new program consists of a promotional full-color plastic card imprinted with a company’s logo and/or message. On the back is a code to visit a dedicated website where the recipient has the opportunity to choose from hundreds of books and dozens of categories including business, animals/pets, health/fitness, fiction, humor, mystery, romance and sci-fi and many others.

These digital publications are available in all the most popular formats including Kindle, pdf. and ePub, which works on most Apple and Android mobile devices. Books can be downloaded to a phone, tablet or computer.

There are two options for downloading. A category can be chosen and five books will be downloaded as a bundle. Or the recipient can browse individual categories and pick and choose one at a time.

For a low price, distributors can offer a value ($50) that is worth 10 times its cost. Recipients are reminded of the company every time they read one of the books and will share its source with their friends, family and social media.

It is an impactful way to make a lasting impression on recipients and get them actively engaged in a meaningful way. These cards make wonderful corporate gifts, rewards for campaigns, free giveaways to attract new business and many more promotions. They are appropriate for just about any market, business, organization or group. And there are many options for customizing the program to a specific market or client.

For more information, go to

or contact Nationwide at (800) 367-2523; email

Maple Ridge Farms Announces the Addition of Jamie Johnson as a Sales Consultant

jamie-johnson-110116Mosinee, WI – Maple Ridge Farms President, Tom Riordan, announced the appointment of Jamie Johnson to the position of Sales Consultant.  In this position she will be working with promotional products distributors throughout the United States and Canada.

Johnson was previously employed by Maple Ridge Farms and brings with her a great deal of valuable experience, having worked in the printing department, production, customer service, and sales.  She also has promotional products experience working for A. K. Rose Co., a distributor in Minneapolis, MN. For the past 13 years she has worked for Ascension Point Recovery Systems in Minneapolis, MN, where her responsibilities included employee training, customer service, client relations and sales management.

In announcing this hire, Riordan noted, “I have known Jamie for many years and have a great deal of respect for the outstanding work she has done both outside and within the promotional products industry. We are excited to be able to bring her expertise and talent back to Maple Ridge Farms.

She will be responsible for working with distributors on their sales and marketing programs, making distributor sales calls, and attending industry trade shows. On her newest role, Johnson stated, “I truly enjoy forming relationships and discovering ways to engage with our customers and their needs.  I am excited to share my commitment to providing the highest level of service and establishing a long-term relationship between our customers and Maple Ridge Farms.  Working with a group of individuals who place their personal stamp of quality on each project they touch is remarkable!  I am eager to share my knowledge and support the continued growth of Maple Ridge Farms.”

Maple Ridge Farms, Inc. (ASI 68680, PPAI 114165, UPIC: MAPLE, SAGE 57654) is a leading supplier of food gifts to the promotional products industry.

Contact Joelle Stahlecker Maple Ridge Farms, Inc.

Raining Rose, Inc. acquires Solar Advertising, Inc.

CEDAR RAPIDS, IA, November 14, 2016 – As of November 11, body care products manufacturer Raining Rose, Inc. has acquired Solar Advertising, Inc., a promotional lip balm supplier out of Fort Collins, CO.

Solar Advertising’s lip balm offerings, which include Natural LipFusion and Natural SugarBalm, will be incorporated into Raining Rose’s existing product line. All of the principles and employees of Solar Advertising will join Raining Rose as part of the transition. Raining Rose will extend its reach in the western region, as customers who previously worked with Solar Advertising will be managed by Lindsey Whitney, one of the employees joining the Raining Rose sales team.

“Raining Rose and Solar Advertising have a shared passion for high quality lip balm, and we have very similar visions about how to serve our customers and run a business,” said Chuck Hammond, CEO of Raining Rose. “We’re very excited to be working with this company, and we look forward to showing Solar Advertising clients what Raining Rose has to offer in both an expanded product line and an expanded service staff.”

“I am thrilled to be moving forward as part of the Raining Rose team,” shared Lindsey Whitney, President of Solar Advertising. “Our complementary goals and values made for an easy decision when looking at the future of Solar Advertising. While much of our customer experience will remain the same, I am excited about the added benefits and services this acquisition will bring.”

Raining Rose’s corporate office will remain in Cedar Rapids, IA, with former Solar Advertising employees working from the Fort Collins, CO sales office.


About Raining Rose Raining Rose, Inc. is a Certified B Corporation® that manufactures lip balm and other natural body care products, including USDA organic products, in its 127,000 square foot facility. It has been recognized by Inc. magazine eight times on its Inc. 5000 list and by the Initiative for a Competitive Inner City ten times on its Inner City 100 list, showing a five-year sales growth of 153% from 2011-2015.


Contact: Katie Beitz, Director of Marketing
Raining Rose, Inc.
100 30th St. Dr. SE
Cedar Rapids, IA 52403
800-481-3934 ext. 3944

2nd Annual DC Promo Pumpkin Contest Winners

Thank you to everyone who participated in our 2nd Annual DC Promo Pumpkin decorating contest. We had some really impressive submissions again this year! Thank you to Illini, our Contest Sponsor and again to all of the Participants.
We look forward to next year’s contest!

Overall Most Creative:

 Mark Kozak, Blue Monster Promotions
Prize: Coleman 60-Quart Wheeled Cooler from Vitronic

Best Use of Promotional Products (Two Winners):

Jim Corbit, Admore Folders
Prize: High Capacity Power Bank Charger from Next

 Julie Moore, Factory Manager, Bay State Specialty Co.
Prize: Wireless Mini-Boom Speaker & FM Radio from Prime Line

Best Representation of Company Logo:

Erika Greaney, Makana Line
Prize: Roots73® Traillake Insluated Vest by Trimark

Honorable Mention:

Christine Macneil, Screen Printer, Bay State Specialty Co.
Prize: FRFDLX Deluxe Fairfield Throw Blanket from Towel Specialties

6 Tips for Better Email Marketing Results

Take time to think of something clever that would cause you to want to open this email. Try to say it all in 50 characters or less.

Some email clients display a snippet of preview text next to or near the subject line. Sometimes called the preheader, this bit of text pulls from the first few lines of text in your email.

What are the results you are looking for? What are you asking your audience to do? Make sure your CTA is at the top of the page.

Make sure your Click Thru link goes to a form or place where you can collect additional information or leads.

Don’t forget to create a client-friendly version that is shareable.

Sometimes the best emails have the simplest design.
Make sure your email design is easy to scan and is consistent with your brand.

Download our Email Blast Specs Checklist

Suppliers-  Blast with DC
Our list is comprised of 30,000+ active DistributorCentral users that perform over 4.5 million product searches per month within the DC platform.

Increasing Sales in a Post-Election World

Soon it will all be over: the accusations, the half-truths, the unclear motives, and the overall insincerity. No, I’m not writing about the most recent season of the Bachelorette; I’m referencing the fact that when this presidential election finally concludes, Americans must find a way to move the economy forward regardless of the eventual winner.

One thing that businesses – and Americans – don’t like is uncertainty and this election has been one giant stress ball of unpredictability. This has led to uneasiness and anxiety when it comes to spending money. Over the past few months, companies from every part of the economy such as Red Robin, the Home Shopping Network, and Sealy Mattress have seen sales slip as the noise generated by the election became thundering.

Once the results come in on November 8, the uncertainty over policy and direction will finally be over and will likely give the economy a boost.  Here are three ways you can seize the opportunity and increase your sales in a post-election world:

  • Optimism – with the election over the media will likely have less pessimism with fewer “he said, she said” reports and citizens will have to get on with their lives. This means that now is the time to revisit prospects that haven’t been willing to move and clients that have been dragging their feet on purchases.
  • Holidays – as soon as the election results are in, the mudslinging will stop and people will begin to focus on the holidays that are weeks away. How are they thanking their clients? How are they rewarding employees for a job well done? By shifting their focus from the negativity of the election to expressing gratitude, you help the move forward.
  • 2017 – a new year is weeks away and your clients will now begin to focus on what their world will look like in 2017. There is no better time than immediately after the election to work with them on their plans for the coming year. What sales/marketing initiatives will they undertake? What new markets will they try to enter? What new products will they be launching? All of these can and should be supported by promotional merchandise but it’s up to you to get in the front of that line.

Once the election is over, your clients and prospects will feel no different that the whole of the American people in that they will want to place their focus on growing their respective business. There is no time than post-election to help them build towards a great 2017.

Bill Petrie

About brandivate

Bill has over 15 years working in executive leadership positions at leading promotional products distributorships. In 2014, he launched brandivate – the first executive outsourcing company solely focused on helping small and medium sized promotional products enterprises responsibly grow their business.

A featured speaker at numerous industry events, a serial creator of content marketing, Vice President for the Promotional Products Association of the Mid-South (PPAMS), and PromoKitchen chef, Bill has extensive experience coaching sales teams, creating successful marketing campaigns, developing operational policies and procedures, creating and developing winning RFP responses, and presenting winning promotional products solutions to Fortune 500 clients.

ERB Safety and Fame Fabrics, announce the addition of Lou Borini as Northeast Regional Sales Manager.

ERB Safety and Fame Fabrics, long-time suppliers to the distribution industry, announce the addition of Lou Borini as Northeast Regional Sales Manager.

Woodstock, GA (October 2016) Based in Albany, NY, Lou will cultivate and grow existing business relationships while developing new partnerships in the promotional products, hospitality and safety industries as well as with catalog distributors both regionally and nationally.

Lou brings with him over 19 years of experience in both sales and key account management in the hospitality, industrial and corporate apparel markets.

Graduated as a culinary chef with a degree in business management while working in the uniform and textile rental industry. Lou lives in Clifton Park, NY with his wife and son.

Contact Lou today to increase revenue through hospitality/uniform and safety product sales!

Lou Borini
630-267-4474 Cell

SAGE/63502 | ASI/51204 | PPAI/192224 | UPIC/ERBIND

About ERB Safety & Fame Fabrics

ERB Safety is a leader in the development, manufacture and supply of safety products that protect the health and safety of workers in the construction, manufacturing and industrial sectors.

Fame Fabrics is a leading supplier of quality uniform apparel with a focus on aprons and smocks as well as vests and chef apparel.

For more information visit: and

ERB Safety & Fame Fabrics
1 Safety Way
Woodstock, GA 30188


World Emblem Announces Territory Account Manager Strategic Changes

World Emblem announces Territory Account Manager strategic changes to better service their industrial uniform clients across the country. By making these changes, their sales force will work more closely with their existing client base and help develop new strategies on how to make their clients more profitable within their apparel decoration programs. Two of their most elite Territory Account Managers; Paola Soler and Jorge Saez will be positioned in new territories in effort to cater to their clients.

On October 1st, Paola Soler began her transition into the role of Territory Account Manager for the Southeast region. Paola has been working at World Emblem for over 4 years creating and managing high levels of client satisfaction. Previous to working in World Emblem, she worked over 5 years in logistics where she learned about the textile industry. A veteran of customer service and sales, she has successfully worked in various departments at World Emblem with her previous position being in charge of the Northeast region as a Territory Account Manager (TAM). Her vast experience in logistics and sales at World Emblem, extensive product understanding and motivating customer service has made her their ideal territory account manager to service the Southeast region. Paola has managed over 100 accounts with World Emblem, successfully growing existing accounts by leading sales presentations, introducing new products and serving as the client’s advocate. Paola stated “I have a passion for people; being around them, learning about them, and helping them. I have had the opportunity to work with individuals and improve their businesses. They have allowed me to be a part of their journey toward success. I genuinely care about my clients and demonstrate that commitment by making them my first priority”.

On October 1st, Jorge Saez also transitioned into his new role as Territory Account Manager for the entire Northeast region. Jorge has been at World Emblem for over 15 years with experience creating and managing high levels of customer satisfaction. Jorge has developed extensive production and process experience from being actively involved in the execution of all of the World Emblem’s five U.S. plants as well as managing plant operations at our facilities in Georgia and Michigan. Jorge’s most recent position as a Major Account Manager allowed him to work directly with several corporate offices across the country which has expanded his focus on customer satisfaction. He is well known for his product knowledge and technical expertise which is why many clients use him as a trusted advisor.  In his new territory, Jorge will create, maintain and grow relationships. His vast experience in production management, extensive product knowledge and customer service have earned him the title of our Territory Account Manager for the Northeast region. Jorge states “You have to listen to your client before selling anything, this way you can bring them solutions. I believe in what we have to offer and most importantly that building a long term relationship with our clients is paramount”

In lieu to these strategic changes, this new fleet of TAM’s will be in charge of managing as well as building current client relationships within their respective territories. You can contact Jorge Saez directly (786) 325 – 2552 or email him at and Paola Soler directly at (305) 504-1822 or email her at

About World Emblem

World Emblem is one of the world’s foremost designers and manufacturers of both industrial and domestic wash, custom embroidered, screen-printed and sublimated emblems. In addition, World Emblem is also a leading manufacturer of custom transfers, direct screen printing, direct embroidery, reflective emblems and much more. True to its name, World Emblem is a global leader in the identification market, with 9 manufacturing facilities throughout the United States, as well as Canada, Mexico, France and the United Kingdom.

Please direct all inquiries to:
Katherine Proano, Marketing Coordinator
Phone: (800) 766-0448 ext. 4454