For Immediate Release – April 20th 2021
The St Regis Group and The Yankee Candle® Company are excited to announce a partnership launching on April 20th 2021. As per terms of the agreement, St Regis will now supply the line of Yankee Candle® premium fragrance brands to the promotional products industry.
Distributors can now source Yankee Candle® and Woodwick® candle products directly from the St Regis Group website.
“The Yankee Candle brand is a true American success story and we’re incredibly excited to introduce their line of product to our customers”, says Richard Firkser, President and CEO of the St Regis Group. “We see amazing potential for these premium brands which are a perfect complement to our existing and growing collection of houseware and home décor products”.
Yankee Candle was founded in 1969 when a Sixteen-year-old Mike Kittredge, too broke to buy his mother a present, melted some crayons to make her a candle. A neighbor saw it and convinced Mike to sell the candle to her. With that small stake, he bought enough wax to make two candles—one for his mom, and another to sell. That was the birth of Yankee Candle. Today, with over 600 fragrances, and a wide product offering, Yankee Candle has become the most recognized name in the candle business and the country’s best-selling candle brand.
Visit http://www.stregisgrp.com to browse the Yankee Candle® collection.
Founded in 1999, the St Regis Group has grown steadily into North America’s premier supplier of Awards & Recognition, Promotional Products and Corporate Gifts.