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The parent company of the Proinnovative Line has reached an agreement to acquire the assets of Zenith Promotions. Zenith, located in New York, is also known in the industry by the line name Child Treasures, The Fun Place, and the corporate entity The Last Straw, Inc. The agreement is expected to be complete at year end, at which time operations will be consolidated with The Proinnovative Line, located in Arizona. Until closing, Zenith Promotions will continue separate operations and industry identifiers. Terms of the transaction are not being disclosed.
“We are excited to expand our line with Zenith’s fun and unique products” said Andrew Reichlin of The Proinnovative Line. “Their culture of ethical practices and focus on the customer is an excellent fit with our core principals. We are also excited by the potential of bringing greater marketing and product support as well as inventory investment to Zenith products. Because we have common overseas suppliers, we know the supply chain will be seamless during the transition.”
Sharon Hecht, President of Zenith Promotions said: “My children and grandchildren are spread throughout the country and I look forward to spending more time with them. I want to leave our customers with the same “talk to the owner” ability that they had with me and I know that Andy and his team are the right people to take care of our customers. I have known Andy for some time and I value the fact that he shares the same hands-on, do what it takes attitude as I do. I will continue assisting Proinnovative for a smooth transfer for our customers.”
Based in Phoenix, Arizona, The Proinnovative Line has a wide variety of stress relievers, toys, desk accessories, tech products, household commodities and pens. It’s commitment to top-notch quality and service is evidenced by consistent A+ and 5-Star rankings by industry distributors.