SHEPENCO partnered with DistributorCentral to design an upgraded website on DistributorCentral’s award winning mobile-friendly website platform.
GARDNER, Kansas (March 27, 2017) – SHEPENCO partnered with DistributorCentral to upgrade their website. Wanting a cleaner, fresh design, SHEPENCO provided DistributorCentral with examples of websites they liked and features they wanted to include. SHEPENCO’s main goals for the website redesign included streamlining product data updates by utilizing their data that is already in DistributorCentral on their website, help customers to quickly find their top products, and educate distributors on their Create-A-Pencil™ program.
DistributorCentral was able to build a number of unique features on SHEPENCO’s new website, including an imbedded video on the homepage which showcases the company’s manufacturing process of each pencil, highlighting their versatility of options.
Hover navigation on the desktop version of the website helps distributors and end-users find SHEPENCO’s top products. However, the flexibility of DistributorCentral’s web editor, different navigation was designed specifically for mobile and tablet browsers, where hover actions are not used.
“SHEPENCO’s website also included many of our standard features, like a virtual catalog, virtual samples, shipping estimates, and alternative images for various product options. Additionally, any industry distributor can use their free DistributorCentral log-in can access a secured portion of SHEPENCO’s website to see discounted pricing, request more information on a product, or order the product right there, while still feeling confident that they can send the website to their customers to see an end-user friendly website.” says Amelia Madl, Sales Manager at DistributorCentral.
“The great part of DistributorCentral’s platform is the ability to view how each page will be seen on each device, to ensure it is optimized for that screen size. DistributorCentral was so easy to work with, and we were impressed with the beautiful, clean design. It’s so easy for our customers to go into the Create-A-Pencil designer and mix-and-match each part of the pencil. Our customers can see that we can create exactly what they are wanting,” says Alex Moltz, Marketing Director at SHEPENCO.
DistributorCentral is a technology company for the promotional products industry, offering a range of cost-effective online resources, including: fast and accurate product search, e-commerce websites, order management, email blasts, and artwork services. DistributorCentral offers the only free-to-use product database for distributors and suppliers in the industry.
Starting in 1933 in Pencil City USA, SHEPENCO’s roots are set deep in Middle Tennessee. Having sold exclusively to ad specialties, SHEPENCO has built a solid reputation on providing quality wiring instruments, impressive imprinting capabilities, and award winning customer service. This 4th generation family owned and operated company looks forward to serving your family for the next 84 years.