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RELEASE DATE:  June 15, 2022

ST. LOUIS, MO – PromoStandards, a nonprofit that set standards for how data is communicated throughout the promotional products industry, is pleased to announce the addition of two new members to its advisory board. Catherine Graham is the Co-Founder and CEO of commonsku, and Steven Stanley is the Senior Vice President of Technology at ePromos Promotional Products. They bring to PromoStandards a combined 30 years of experience in the promotional products industry.


“PromoStandards’ success is built on the hard work of smart, successful, and dedicated members.  With the addition of Catherine Graham and Steven Stanley, we continue to build on this legacy,” said Eric Alessi, the Chairman of PromoStandards. “We’re excited for them to be part of the organization, and we welcome them to the PromoStandards board.”


Mike Knapick, the Vice-Chair, added, “Catherine’s and Steven’s business and technical experience are welcome additions to the board of PromoStandards as it continues to evolve the leading standards in the promotional products industry.”


Prior to working at commonsku, a cloud-based business management platform powering the promotional products industry, Catherine was the President of Rightsleeve, a promotional products agency that works with leading companies to create branded merchandise collections. She holds an MBA from the University of Toronto’s Rotman School of Management, and a BAH in Political Science and Psychology from Queen’s University.


“Since PromoStandards’ inception, I have felt strongly that it represents the biggest impact on distributor and supplier productivity in our complex industry.  I am thrilled to be joining the board to help fuel this next phase of PromoStandards’ growth by helping to increase the widespread adoption of standards and accelerate our industry’s ability to be more efficient,” said Catherine.


Before working his way up in the company from Web Developer at ePromos, a promotional products distributor in the enterprise solutions and eCommerce space, Stanley was the Senior Software Developer at the now-closed Promopeddler, which featured the largest online promotional products catalog. He holds A BSBA in Computer Science from Oregon State University.


“I have been a proponent of PromoStandards for a long time, and I am very happy to join the board and help with the standards process,” said Steven.



PromoStandards is a nonprofit organization committed to improving supply chain and transactional efficiencies in the promotional products industry. They standardized the transfer of vital information to move transactions forward. A better flow of inventory, order status, shop notices, media, product data, product configuration, purchase orders, and invoices between suppliers and distributors leads to improved customer experiences. For more information, please visit

Media Contact:

Emily Guyer
Think Tank PR & Marketing
727 North 1st Street, Suite 340
St. Louis, Mo. 63102
(314) 621-8265