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IMAGEN Brands was pleased to have Bill Petrie, President of PromoCorner, as a recent guest speaker for several departments at the IMAGEN Brands Headquarters in Mason, Ohio. His session on “Creating Lasting Loyalty by Reducing Client Friction” was informative as well as inspiring. IMAGEN Brands and PromoCorner have always had a wonderful partnership. On a weekly basis, the two companies collaborate in publishing a series called “Adult Beverage of the Week” that gets posted on PromoCorner’s social media outlets, as well as the IMAGEN Brands and Crown Facebook home pages every Friday.
“Moving from transactional to relational is critical to the success of any supplier. My goal with these sessions is to teach not only the “why” but the “how” as it relates to growing sales,” explains Bill Petrie, President of PromoCorner. “It’s always a pleasure to visit with a great supplier like IMAGEN Brands – a company that clearly understands why relationships are still the foundation of success in this industry.”