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Industry’s premier supplier brings the world’s hottest backpack brand to the promo market.

PITTSBURGH, PA — October 12, 2019 — Today, Leed’s is excited to announce an exclusive partnership with Herschel Supply Co. This new partnership between two premier companies brings branded Herschel backpacks, duffels and accessories to the promotional products market for the very first time.

Founded in 2009, Vancouver-based Herschel Supply Co. uses classic silhouettes as the blueprint for stylish, high-quality backpacks, luggage, travel accessories and more. In just 10 short years, Herschel has grown into one of the most recognizable lifestyle brands in the world – in turn making it the most highly sought brand in the promotional products channel.

“We pride ourselves on a fine regard for detail,” said Bryan Anderson, Director of Sales and Business Development at Herschel. “Leed’s was the only partner in the promo channel that offered the decorating expertise and market-leading customer service that our customers expect from the Herschel experience. We are excited to offer co-branding opportunities on our most popular styles.”

Leed’s is launching a wide variety of the most popular Herschel bag styles, but they’ve all got one thing in common – a vintage look and feel combined with modern function that’s captured the imagination of bag buyers. The Leed’s offering includes eight styles in a variety of colors, including the popular Heritage (2009-03) and Little America (2009-01) backpacks, the Fifteen Hip Pack (2009-10) and the Sutton Mid-Volume Duffel (2009-09). All are available now on the Leed’s website,

“We are thrilled that Herschel selected us as their exclusive decorating partner,” said Liz Haesler, PCNA’s Chief Merchandising Officer. “In terms of style and design, Herschel is unmatched. This partnership allows our distributors to provide their customers with high-quality, trend-setting bags from one of the best retail brands in the world.”

Herschel is the most highly sought brand in the promo channel.

Herschel uses classic silhouettes as the blueprint for stylish, high-quality bags.

The Little America Backpack has Herschel’s signature combination of vintage look and feel and modern function.

Leed’s offers eight of Herschel’s most popular styles including the Heritage Backpack.

Herschel is one of the most recognizable lifestyle brands in the world.


About Leed’s

Leed’s is the premier supplier of high-quality promotional products, with goods ranging from pens and drinkware to bags and mobile tech. With an in-house product development team and dozens of leading retail brands, Leed’s continually introduces products with the look, feel and performance customers want, while our award-winning service and cutting-edge decoration capabilities provide a seamless experience from start to finish. As a founding member of the Quality Certification Alliance (QCA), Leed’s promotes quality, safety and integrity among suppliers. With global operations headquartered in New Kensington, Pennsylvania, Leed’s has been synonymous with excellence for more than 30 years.

About Polyconcept North America

Polyconcept North America (PCNA) is a wholly owned subsidiary of Polyconcept, the world’s leading promotional products supplier. With headquarters in New Kensington, Pennsylvania, PCNA operates Leed’s, Bullet, Trimark and JournalBooks. As the corporate home for this diverse group of suppliers, PCNA serves as a single source for the widest selection of hard goods, apparel, cutting-edge decoration and reliable service.

About Herschel Supply

Headquartered in Vancouver, Canada, Herschel Supply is a design-driven global lifestyle brand that produces timeless products with utility design. Founded in 2009 by brothers Jamie and Lyndon Cormack, Herschel Supply adopted the name of a small town where three generations of their family were raised. Originally renowned for their contemporary renditions of classic backpack silhouettes, Herschel’s range has since expanded to include luggage, headwear, accessories, apparel, and more. Today, Herschel products are sold in 94 countries with more than 10,000 stockists worldwide and the support of over 200 employees across offices in Vancouver, New York, Los Angeles, Shanghai, and Hong Kong. For more information, visit and follow Herschel on Instagram.