Increasing Sales in a Post-Election World

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Soon it will all be over: the accusations, the half-truths, the unclear motives, and the overall insincerity. No, I’m not writing about the most recent season of the Bachelorette; I’m referencing the fact that when this presidential election finally concludes, Americans must find a way to move the economy forward regardless of the eventual winner.
One thing that businesses – and Americans – don’t like is uncertainty and this election has been one giant stress ball of unpredictability. This has led to uneasiness and anxiety when it comes to spending money. Over the past few months, companies from every part of the economy such as Red Robin, the Home Shopping Network, and Sealy Mattress have seen sales slip as the noise generated by the election became thundering.
Once the results come in on November 8, the uncertainty over policy and direction will finally be over and will likely give the economy a boost.  Here are three ways you can seize the opportunity and increase your sales in a post-election world:

  • Optimism – with the election over the media will likely have less pessimism with fewer “he said, she said” reports and citizens will have to get on with their lives. This means that now is the time to revisit prospects that haven’t been willing to move and clients that have been dragging their feet on purchases.
  • Holidays – as soon as the election results are in, the mudslinging will stop and people will begin to focus on the holidays that are weeks away. How are they thanking their clients? How are they rewarding employees for a job well done? By shifting their focus from the negativity of the election to expressing gratitude, you help the move forward.
  • 2017 – a new year is weeks away and your clients will now begin to focus on what their world will look like in 2017. There is no better time than immediately after the election to work with them on their plans for the coming year. What sales/marketing initiatives will they undertake? What new markets will they try to enter? What new products will they be launching? All of these can and should be supported by promotional merchandise but it’s up to you to get in the front of that line.

Once the election is over, your clients and prospects will feel no different that the whole of the American people in that they will want to place their focus on growing their respective business. There is no time than post-election to help them build towards a great 2017.

ill PetrieWritten by:
Bill Petrie // PromoCorner President

Bill is president of PromoCorner, the leading digital marketing service provider to the promotional products industry, and has over 17 years working in executive leadership positions at leading promotional products distributorships. A featured speaker at numerous industry events, a serial creator of content marketing, immediate past president of the Promotional Products Association of the Mid-South (PPAMS), vice president of the Regional Association Council (RAC) board, and PromoKitchen chef, Bill has extensive experience coaching sales teams, creating successful marketing campaigns, and developing branding that resonates with a target audience. He can be reached at bill@PromoCorner.com.

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