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Earlier this month Goldstar initiated its globalization efforts, uniting its teams in North America and Europe to offer best-in-class promotional products, innovative decoration capabilities, and valuable business solutions to its growing base of distributor customers. Drawing upon the strengths of its manufacturing facilities and support teams currently in place in North America and Europe, Goldstar Global is uniquely positioned to quickly fulfill and deliver international orders.
Howard Cubberly Named General Manager of Goldstar Global
Previously serving as the general manager of its North America division, Howard Cubberly was promoted to lead Goldstar Global. He brings more than 25 years of industry experience to his new role as the global supplier’s general manager, and will be managing the business out of its San Diego headquarters. During Cubberly’s 5-year leadership of Goldstar North America, the team consistently grew its business by double digits year over year.
The North America and Europe teams are now focusing on the launch of a Global Goldstar brand to create a cohesive look and common customer experience across all markets.
“I’m excited at the opportunity to bring the Goldstar brand together globally and to leverage our Simplicity business model,” said Cubberly. “We’ve experienced great success in the US with the Simplicity value proposition—the ease of doing business—and we look forward to bringing it to our international distributor customers.”
In addition to Cubberly’s new role, new global leadership roles have been established in Europe and North America to continue to bridge the collective strengths of both regions. Colin Loughran of Goldstar Europe headquarters in Dundalk, Ireland will continue leading as the general manager of the Europe site and will be a key player in global product design and merchandizing strategy. RJ Hagel, who was previously the marketing manager of Goldstar North America, will now manage marketing teams for both sites as the global marketing manager.
About Goldstar® Pens
Headquartered in San Diego, California, Goldstar is a leading manufacturer and supplier in the promotional products industry. Our clients recognize our focus on providing overall value; setting new standards in 4-color process decoration, large imprint areas, high capacity laser engraving, as well as a range of additional services that make doing business with us easy. Our exclusive manufacturing and sales facilities in Tennessee, Mexico and Ireland help keep us globally aware and locally competitive.