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Gemline Named the Exclusive Supplier of RuMe Products for the Promotional Products Industry Effective Early 2018
Lawrence, MA (November 30, 2017) – Gemline, a leading supplier of promotional bags, business accessories, drinkware, gifts and writing instruments, announced today their long-term, strategic partnership with RuMe. Gemline will assume the entire RuMe BrandSuite business for the promotional products market. Under this new partnership, Gemline will offer RuMe totes, backpacks and accessories – including Made in the USA product lines.
RuMe is a provider of quality everyday bags and accessories boasting eye-catching, on-trend patterns. Colorado-based RuMe, short for ReUseMe, designs consumer products that aim to satisfy the environmentally conscious consumers who refuse to sacrifice style and functionality for sustainability. The RuMe brand originated in the retail marketplace first appearing in gift shops and boutiques and quickly expanded into leading retailers including The Container Store, Whole Foods, and Target. In 2014, RuMe entered the promotional products industry and has quickly become one of the fastest growing suppliers.
“We are very excited about our strategic partnership with RuMe,” said Jonathan Isaacson, President of Gemline. “The RuMe brand is a natural complement to Gemline’s design and quality centric product offering, allowing our customers to enhance their brand portfolio with RuMe’s stylish product solutions.”
“As RuMe continues to grow in a variety of retail channels, partnering with a highly respected promotional products supplier such as Gemline was critical given our strong brand reputation,” said Jae Lee, Chief Executive Officer & Co-Founder of RuMe. “It was important to choose a supplier with a strong track record for brand stewardship, that understands fashion, and can deliver exceptional customer service.”
About Gemline
Gemline is the industry’s premiere supplier of bags, business accessories, drinkware, gifts and writing instruments and is ranked as the 17th largest industry supplier by the Advertising Specialty Institute. Gemline and Gemline service names are registered trademarks of The Gem Group, Inc.  For more information about Gemline, visit the company’s website at or 1-800-800-3200. Find Gemline on Facebook, Twitter and Instagram.
About RuMe
RuMe is a provider of premium, everyday accessories geared toward creating an organized way of living. Launched on Earth Day, Colorado-based RuMe, designs consumer products that deliver on the growing needs of environmentally conscious consumers who don’t want to sacrifice style and functionality for sustainability. RuMe’s products are the choice of leading retailers including Target, The Container Store, Whole Foods and Shutterfly. Premier corporate brands such as Facebook, Ebay, Google, and Chase use RuMe’s branded products as a platform to showcase their own.