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Lawrence, MA (December 17, 2020) – Gemline, a leading promotional products supplier, announced today that it has signed an agreement to acquire the RuMe brand and related intellectual property.

RuMe, short for ReUseMe, originated in the retail marketplace, where the brand first appeared in gift shops and boutiques, and then quickly expanded into leading retailers such as The Container Store, Whole Foods and Target. In 2014, RuMe entered the promotional products channel, and quickly became one of the industry’s fastest-growing suppliers. In 2018, RuMe signed a long-term strategic partnership with Gemline, through which their offering of bright, fun, patterned bags and accessories gained market penetration and an accelerated growth path.

“RuMe has been a great brand partner to Gemline the past few years due to their strength and depth in cut and sew products, encouraging growth, and alignment in their desire to offer sleekly designed eco-friendly products,” said Frank Carpenito, President of Gemline. “We are thrilled to leverage our success to advance our relationship with the RuMe brand from partner to owner, and we look forward to growing the RuMe product portfolio with our distributor partners in the future.”

“The acquisition of the RuMe brand represents an important transaction for Gemline, and I anticipate there will be more to follow in the coming years,” added Jonathan Isaacson, CEO of Gemline. “We continue to see opportunity in being best-in-class brand stewards for both large and up-and-coming retail brands looking to make their mark in the promotional channel, and feel strongly that our culture and reputation make us desirable to brands and businesses looking to be acquired.”

About Gemline                                                                                                                                     Founded in 1958, Gemline is an award-winning, design-centric supplier providing high quality branded products to the promotional products industry. Gemline is ranked as the 13th largest industry supplier by the Advertising Specialty Institute. The Company’s product line consists of a wide range of bags, luggage, business accessories, drinkware, electronics, stationery, writing instruments, gourmet foods and gifts. In addition to its strong portfolio of house brands and Gemline-branded products, the Company offers other high-quality retail brands such as American Tourister®, Igloo®, Samsonite®, Moleskine®, MiiR®, Corkcicle®, Modern Sprout®, Osprey® and Zebra®. Gemline is a registered trademark of The Gem Group, Inc.  For more information about Gemline, visit the Company’s website at or 1-800-800-3200. Find Gemline on Facebook, Instagram and Twitter.