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FIEL has partnered with DistributorCentral to build a fully customized, upgraded ecommerce website on DistributorCentral’s award winning mobile-friendly website platform.

Gardner, KS – FIEL (Fairdeal Import & Export Ltd.), an Ontario-based wholesaler specializing in imprintable textile promotional products and apparel, has recently partnered with Distributor Central to upgrade and customize its ecommerce website. DistributorCentral created 120 custom pages for the site, including landing pages for each product category.

On the new website, FIEL’s array of 1,000+ products are searchable by color, by product, by category, and by imprint method. Other useful features: distributors can get quick and easy shipping estimates (even international ones), directly from the website, saving time and eliminating the need for a phone call. The website is PromoStandards enabled, allowing it to display live on-hand inventory and order status. The Artwork Upload page allows large art file uploads, eliminating any email issues with large files. Website users can easily browse color options from the product detail pages. The website also allows FIEL to easily highlight products that are on special or clearance. Each of these website features was carefully designed to solve a time-wasting or money-wasting issue.

In addition, the website provides a feature that is unusual to promotional product supplier website: an instant messenger with a unique validation step that ensures only distributors can contact FIEL through the IM. This is an important and time-saving way for FIEL to offer excellent customer service to its distributors.

“We are very happy with the new site and the process for getting it live. The timeline was tight and ambitious. In order to meet the deadline, it was imperative that both sides were extremely responsive and on top of dozens of emails that were going back on forth each day. Not only did we complete the project on time, we also stayed within the fixed price. It’s a pleasure to work with the dedicated team at DistributorCentral!” –Asif Bandeali, FIEL CTO

DistributorCentral’s website builder platform, which the firm used to create FIEL’s new website, recently won the 2017 PPAI Gold Technology Award for its outstanding capabilities. FIEL is already planning to create new features, which are made possible due to the easy-to-use platform.

Amelia Madl, Senior Account Manager at DistributorCentral, was instrumental in optimizing and organizing FIEL’s product data. She stated, “FIEL had a very tight deadline for this project, and they had an extensive wish list as well. However, we were able to meet each of their needs, and the website is built in such a way that it will be easy to add updates and new features later down the road.”

Visit the new website at

About DistributorCentral
DistributorCentral is an award winning technology company for the promotional products industry, offering a range of cost-effective online resources, including: fast and accurate product search, ecommerce websites, order management, email blasts, and artwork services. DistributorCentral offers the only free-to-use product database for distributors and suppliers in the industry.

About FIEL (Fairdeal Import & Export Ltd.)
FIEL is your local North American factory specializing in imprintable textile promotional products and apparel. Under its house brand, FIEL manufactures many items in-house: aprons, tablecloths, beach towels, golf towels, bandanas, blankets, tote bags, and more. FIEL is proudly Canadian with offices in Toronto, Vancouver, and Orlando, to better serve customers from the West coast to the East coast across Canada and the US.