West Jordan, Utah January 3rd, 2022—SnugZ USA is pleased to announce that it has acquired Sweda Company, LLC combining two Top 40 promotional products suppliers that will enhance their ability to serve distributor partners with the highest quality products and service. The combination will drive an aggressive sustainable, diverse, and differentiated best-in-class service and product selection.
President and CEO Brandon Mackay said, “One of the things that attracted us to Sweda was the ethos of the company. They have an amazing team, quality products, a solid reputation and very similar core values. We believe this acquisition of Sweda will further strengthen our ability to innovate new products, expand into additional product segments, and most importantly, take advantage of the similarities between both companies to better serve our loyal customers.”
Jim Hagan, CEO of Sweda, added, “I am thrilled about the combination of Sweda and SnugZ and know that our future, elevated together, is bright. The synergies between our two Companies, from our core values to our differentiators will only strengthen our position in the marketplace. It is the perfect fusion of culture and creativity.”
Mackay notes that it will be business as usual as we navigate the future. “We both built tremendous teams throughout the years, and we intend to keep that momentum moving forward.”
Based on 2020 promotional product sales, the combination of SnugZ and Sweda would place the company in the top 10 largest suppliers in the industry and would provide customers with one of the largest and most diverse products offering in the industry. Brandon Mackay will remain CEO and Hagan will stay on as President of Sweda.
Financial terms will not be disclosed.
About SnugZ USA
Founded in 1989, SnugZ USA had its beginnings in a humble attic in Utah. The company has grown from 5 to over 600 employees and is recognized as an industry leader in the manufacturing of lanyards, health & beauty products, drinkware and corporate gifts in the promotional products industry. SnugZ has always been committed to providing an exceptional customer experience and producing high quality products for their customers. For more information, please visit www.snugzusa.com.
Founded in 1976, Sweda can trace its beginnings to a small room off of La Brea in Los Angeles. Since then, Sweda has become an industry leader through personal relationships and philanthropy mantra that guides us every day. Our Mission is to create value and build brand equity with passion purpose, and persistence. For more information, please visit www.swedausa.com