The alphabroder CMO and QCA Board of Directors President is a featured panelist for “Cleaning Up The Marketing Supply Chain: Tools You Need For Brand Safety.”
CHICAGO, ILLINOIS (November 1, 2019) – David Clifton, chief marketing officer for QCA Accredited Supplier alphabroder and president of the Quality Certification Alliance (QCA) Board of Directors, has been invited to be a featured panelist for the discussion “Cleaning Up The Marketing Supply Chain: Tools You Need For Brand Safety” at ProcureCon Marketing 2019. Being held November 18-20 in Austin, Texas, ProcureCon Marketing is the only dedicated marketing procurement and sourcing event in North America.
For this peer-led session, Clifton joins four other well-respected professionals:
- Jason Cammorata, vice president of sourcing, MDC Partners
- Lauren Costley, strategic sourcing category manager for marketing and events, American Cancer Society
- Philip Guiliano, partner, BrandActive
- Jenny Reints, director of global indirect strategic sourcing, Chamberlain Group
During the discussion, Clifton and his fellow panelists will address how marketing procurement professionals can know if they are taking the right steps to protect their brands, as brand safety is about much more than content placement. In fact, any asset with a brand, both digital and physical (such as promotional products), can create a problem for organizations if they don’t understand the potential risks and take the appropriate steps to avoid issues.
This panel will share perspectives and give insights on:
- Developing a holistic brand safety and related risk mitigation plan
- Pitfalls and risks associated with both branded merchandise and digital advertising
- What to ask for/negotiate with your brand safety vendors
“Some of the world’s biggest brands will be represented at ProcureCon Marketing, and it is critical that they understand the importance of choosing their branded merchandise vendors wisely so they put their brand names only on products that are safe, responsibly sourced, and appropriately represent the character, principles and values of the brand itself,” Clifton said. “Being able to share QCA’s five pillars of brand safety—social responsibility, product safety, product quality, environmental stewardship and supply chain security—will give these buyers the tools they need to better work with their promotional products distributors and improve the quality of merchandise that they put their brand names on.”
“Cleaning Up The Marketing Supply Chain: Tools You Need For Brand Safety” will be held at 1:45 pm on November 19. For more information and to get tickets, visit procurecondm.wbresearch.com.
For more information about QCA and to inquire about the process and benefits received for suppliers, distributors and end buyers, contact firstname.lastname@example.org.
Quality Certification Alliance is the only coalition dedicated to ensuring accountability and independent validation of corporate responsibility throughout the promotional product industry’s supply chain. It brings together users of promotional products, distributor advocates, certified distributors and decorators, and accredited suppliers with the mission to elevate the standards by which promotional products firms consistently provide socially compliant, safe, high-quality and environmentally conscientious merchandise.
QCA Accreditation is granted to companies who complete an independent third-party audit and comply with stringent standards, which are based upon a combination of state and national laws, international standards and industry-accepted best practices that are recognized for their strength and effectiveness.
D E (Denise) Fenton serves as executive director – compliance. Lisa Horn, CAS, serves at marketing and editorial director.
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