Product Data Best Practices

Having good product data that is e-commerce friendly is the single most important marketing investment you can make to increase product views and orders.  Here are some helpful tips on how to make your products easier to search and buy. Don’t Use Your Catalog Data Your catalog is written with your product names and descriptions supporting the product image, which the distributor or end-user would see first. With a

2018-05-09T14:02:49+00:00By |Supplier Best Practices|

6 Tips for Better Email Marketing Results

1. HAVE A COMPELLING SUBJECT LINE Take time to think of something clever that would cause you to want to open this email. Try to say it all in 50 characters or less. 2. UTILIZE THE HEADLINE TEXT Some email clients display a snippet of preview text next to or near the subject line. Sometimes called the preheader, this bit of text pulls from the first few

2018-04-11T15:55:19+00:00By |Supplier Best Practices|

Increasing Sales in a Post-Election World

Soon it will all be over: the accusations, the half-truths, the unclear motives, and the overall insincerity. No, I’m not writing about the most recent season of the Bachelorette; I’m referencing the fact that when this presidential election finally concludes, Americans must find a way to move the economy forward regardless of the eventual winner. One thing that businesses – and Americans – don’t like is uncertainty

Beginner’s Guide to SEO for Promotional Products Websites

SEO (Search Engine Optimization) is the activity of ensuring that a website can be found in search engines for words and phrases relevant to what the site is offering, primarily focusing on growing visibility in organic (non-paid) search engine results. SEO encompasses both the technical and creative elements required to improve rankings, drive traffic and increase awareness in search engines. Whether you already have a website or

The MRS of Content Marketing

Since the invention of marketing, there have always been buzzwords that generally elicit groans shortly after they are introduced. In 2016, ones that come to mind are storytelling, disruptor, pain points, transparency, and thought leader. Perhaps that one that trumps them all is “content is king.” In today’s give first economy, people are craving content gives them insight to their specific business challenges. Take this publication for