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Presentation Problems

Over the past six months, you’ve worked to get in front of a new prospect. Six months of measured effort, follow up activity, and countless phone calls have finally paid off. Now, walking out of the presentation you worked so hard to land, you know in your little sales heart that you failed and all the hard work was for nothing. Your bad presentation killed any potential

2018-08-22T13:35:19-05:00By |Distributor Best Practices|

Increasing Sales in a Post-Election World

Soon it will all be over: the accusations, the half-truths, the unclear motives, and the overall insincerity. No, I’m not writing about the most recent season of the Bachelorette; I’m referencing the fact that when this presidential election finally concludes, Americans must find a way to move the economy forward regardless of the eventual winner. One thing that businesses – and Americans – don’t like is uncertainty

Beginner’s Guide to SEO for Promotional Products Websites

SEO (Search Engine Optimization) is the activity of ensuring that a website can be found in search engines for words and phrases relevant to what the site is offering, primarily focusing on growing visibility in organic (non-paid) search engine results. SEO encompasses both the technical and creative elements required to improve rankings, drive traffic and increase awareness in search engines. Whether you already have a website or

The MRS of Content Marketing

Since the invention of marketing, there have always been buzzwords that generally elicit groans shortly after they are introduced. In 2016, ones that come to mind are storytelling, disruptor, pain points, transparency, and thought leader. Perhaps that one that trumps them all is “content is king.” In today’s give first economy, people are craving content gives them insight to their specific business challenges. Take this publication for

Reigniting the Flame

Sales trainers, managers, and coaches usually spend most of their time discussing strategies for winning new clients. Volumes of books have been written – and many fortunes have been made – dissecting the subject. One topic in sales that isn’t discussed enough is how to reignite the flame with someone who bought from you in the past, but is no longer a customer. This entails more than

2018-04-11T15:58:29-05:00By |Distributor Best Practices|