Glenwood, MN – September 17, 2020 – ASB recently hosted virtual tradeshow, American PromoShow, hosting 62 supplier exhibitors and nearly 200 ASB sales associate and team member attendees.
The 6-hour event was run in partnership with PromoCorner and their proprietary platform, PromoShow. Attendees were able to visit in virtual supplier booths via chat or video conferencing with access to ASB-branded marketing collateral and additional resources. The event kicked off with a special message from American Diversity president, Erica Van Beck, and ASB’s VP of Marketing, Vendor Relations & Events, Dana Zezzo. There were also several video live streams throughout the event for attendee giveaways and user tips for best navigating the platform.
“Our team has completely embraced the virtual world we’ve been thrown into,” explains Zezzo. “It’s important to ensure that our salespeople, home office team and supplier partners stay connected and educated regardless of the physical limitations we’re experiencing. If anything, this has been an exciting, exploratory time for us. We’re going to do whatever it takes for our people to succeed.”
The team at PromoCorner worked behind the scenes to ensure the setup and flow ran smoothly.
“We were beyond thrilled to partner with American Solutions for Business for their first virtual tradeshow-style event,” says Amelia Madl, VP of Sales at PromoCorner. “Working together, we were able to connect some of ASB’s top patriot vendors with ASB representatives, allowing them to have face-to-face interaction while generating ideas for client projects. We couldn’t have asked for a better partner to launch PromoShow’s first-ever rebranded show. We look forward to partnering with American Solutions Business again soon.”
About American Solutions for Business
American was founded in 1981 in Glenwood, Minnesota, and has evolved into a leading distributor, providing our customers with print, promotional products, marketing collateral, fulfillment and more. Despite our growth in technology, resources and sales, we maintain our grassroots attitude by operating as the only large employee-owned distributorship in the industry. This results in a team of personally-invested employees that care for our customers’ branding, spend and creative reach to help achieve their goals.
