Glenwood, MN – October 19, 2020 – In conjunction with sister company, American Diversity, American Solutions for Business recently held a virtual event called Thriving in 20 – a format in which ASB salespeople and team members could choose to schedule private 20-minute sessions with 69 selected vendor partners over a 2-week span.
The event also included a kickoff day with update videos from leaders at ASB as well as industry figures, Paul Bellantone (PPAI), Tim Andrews (ASI) and Matt Bruno (PSDA). The kickoff was followed by a virtual social hour open to all participants.
“Just because we aren’t able to host large-scale events in person doesn’t mean we can’t benefit from virtual opportunities to connect our salespeople with our top vendor partners,” says Dana Zezzo, ASB’s VP of Marketing, Vendor Relations & Events. “This format allowed for an inclusive, cost-effective environment that worked around all participants’ schedules.”
Since the pandemic, ASB has been taking an aggressive approach in embracing technology platforms available in the market.
“The Thriving in 20 event was nothing short of extraordinary,” said Tom Clouser, National Account Manager at BEL Promo. “Being able to duplicate an in-person meeting is no easy task, but ASB nailed it. Reps came prepared and ready to discuss opportunities and were super engaging and committed to forming true partnerships with the Patriot partners.”
Kate Fassel, National Director of US Business Development with Spector & Co adds, “This was the most valuable virtual event that I have participated in all year! In addition to the level of organization and the attention to detail, it provided a framework to make lasting and personal connections in a remote world. The opportunities that resulted from this event are already being felt, and I am so grateful to everyone who made the time to meet with me!”
About American Solutions for Business
American was founded in 1981 in Glenwood, Minnesota, and has evolved into a leading distributor, providing our customers with print, promotional products, marketing collateral, fulfillment and more. Despite our growth in technology, resources and sales, we maintain our grassroots attitude by operating as the only large employee-owned distributorship in the industry. This results in a team of personally-invested employees that care for our customers’ branding, spend and creative reach to help achieve their goals.
