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1. HAVE A COMPELLING SUBJECT LINE
Take time to think of something clever that would cause you to want to open this email. Try to say it all in 50 characters or less.
2. UTILIZE THE HEADLINE TEXT
Some email clients display a snippet of preview text next to or near the subject line. Sometimes called the preheader, this bit of text pulls from the first few lines of text in your email.
3. HAVE A CALL TO ACTION (AND IN THE RIGHT PLACE)
What are the results you are looking for? What are you asking your audience to do? Make sure your CTA is at the top of the page.
4. DIRECT THEM TO THE RIGHT PLACE
Make sure your Click Thru link goes to a form or place where you can collect additional information or leads.
5. MAKE SURE YOUR EMAIL IS SHAREABLE
Don’t forget to create a client-friendly version that is shareable.
6. KEEP IT SIMPLE
Sometimes the best emails have the simplest design.
Make sure your email design is easy to scan and is consistent with your brand.
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