Are you looking for a magic button to help generate orders on your website, develop new leads, and keep your customers coming back for more? We get it! When done right, your website is the best and most cost-effective way to market your business.
Now we all know there is no “magic button” and that having a website can be a lot of work. But don’t worry we’ve got your back.
Here are 5 simple ways to turn your website into a powerful business tool:
- Add a Favicon
- Setup Payment Processing
- Use the Top Sellers Catalog
- Update Regularly
- Get Social
1. Add a Favicon…its totally worth it
If you don’t already know what a favicon is, here’s the scoop. A favicon is a small, square, representation of your logo that appears in browser tabs, website bookmarks, search results, and even as a badge on mobile device home screens. It’s the easiest way to give your website that professional touch you have been looking for.
The small, but mighty, graphic makes it easy for your clients to recognize your website. The human brain is, after all, wired to respond best to graphics. So, take our advice, and don’t miss out on this powerful way to create brand awareness and improve your customer experience.
We make adding your favicon to your DistributorCentral website easy, learn how to add yours.
2. Setup Payment Processing and Accept Payment in a Safe, & Easy Way
It’s 2019, and consumers expect to pay for their orders with a credit card online. Using DistributorCentral, you can integrate popular payment processors to securely collect payment at the time a customer places their order. It’s easy to setup and gives your customers a true ecommerce experience.
3. Use the Top Sellers catalog – Cater to Your Clients
Truth is, if you present your customer with too many choices for a product, you are most likely scaring them away.
Don’t overwhelm your customers with 12,000 different pens. Instead treat your customers with a curated website experience and add the Top Sellers catalog to your website. Customers only see the top products from our top suppliers, but still have plenty of products to choose from.
4. Update Content Regularly (Don’t neglect your website, content is king)
It only takes about 0.05 seconds for a customer to decide if they like your website or not. Seeing as your website is a direct reflection of your company, you really want to give clients the right impression here.
Whether that’s details on specials, discounts, new case studies, or even a link to your blog. Adding relevant, fresh content on your website will keep customers coming back for more. (Not to mention the SEO benefits of updating your website regulary).
5. Use Social Media to Drive Traffic
Social media creates a great opportunity for you to connect with your audience, and to build a community for your business. You can promote great deals, trending products, or new ideas by sharing the direct links to your website on any of the social media channels. This will drive your website traffic up by sharing regularly.
Need some ideas? Try our Idea Generator for Social Media Marketing Content. It’s a free calendar that marks days when DistributorCentral will be posting shareable content about products.