Category Archives: Websites – Extras

Using Google Analytics to Improve Your DC Website


Google Analytics provides you with great information to help you improve your website with regards to the traffic and how effective a job of marketing your site you’re doing. Google Analytics also helps you pay for the right keywords, target your best markets and engage and convert more customers…Best of all, it’s a free service.

The most common use is probably checking on how much traffic a website receives, along with the source of the traffic and which keyword someone has typed, if they have arrived via a search engine.

However Google Analytics can provide so much more relevant and useful information, for example, the Bounce Rate can be a very important piece of data, this means the percentage of single page visits where the visitor left your site from the landing page without continuing to view any other pages of the site. So you might have a lot of traffic, but if your bounce rate is high then this would suggest the page is not relevant to visitors and you may need to adjust your website title, keywords and other SEO techniques.

You can also view the average time people are spending on your website, again if this figure is low and you are not receiving enquiries, just like  the Bounce Rate, this might suggest that your site is not perceived as being relevant by your website visitors. It could also be an indication that navigation to other relevant pages, for instance a ‘contact us’ feature, is not clear.

Top Exit pages can be another great piece of information, if visitors are browsing various pages of your site, but you are losing them without receiving enquiries then you may need to review your top exit pages and try tweaking/improving them.

Go to www.google.com/analytics to learn more.

Here’s how to setup your  DC website to use Google Analytics.
– Go to the Website menu and select Add/Edit Websites
– Next, click on the Edit link for your site
– Then click on the Website Traffic Tool

From here, follow the steps to setup your free Google Analytics account. Once setup, they will provide you with a “tracking code” that you can paste in to this section of your account (see example below). After you publish your website, Google Analytics will start providing tracking information within 24 hours.

Like it, Share it, Tweet it or Pin it: We’ve got your social media tools covered

In recent posts we showed you how to leverage DistributorCentral’s Facebook integration tools to enhance the social functionality of your website. DistributorCentral recently added additional tools to compliment our social media integration options including tie-ins to Twitter, LinkedIn, Google +1, and Pinterest.

Most of our users are familiar with the common social media sites but recently we have been receiving numerous inquiries regarding Pinterest.

Pinterest is the freshman on the block that is quickly gaining a foothold in the promotional products’ industry. If you are not familiar with Pinterest or how it might benefit you as a distributor or supplier it is worth spending some time on the site or and reading one of the many recent articles that have been published regarding Pinterest’s impact on businesses.

Essentially Pinterest is a photo sharing site that allows users to “pin” photos on various “boards” that you create. A number of suppliers and distributors have already set up Pinterest accounts and launched a set boards to share (i.e., “pin”) their products as well as pin other related products, links, and collateral material.

There are browser-based tools to help you pin general images and links items to your own boards, but the real power of Pinterest integration for website owners is the opportunity to give your website visitors the ability to pin a specific product image and link on their own boards with the click of a button. Those “pins” could then be “re-pinned” by other users and all of the sudden you have dozens, hundreds, or thousands of people re-pinning your images and products.

DistributorCentral Social Media Tools

If referral traffic is what you’re after, Pinterest might be a good addition to your social media strategy. According to Shareaholic’s Referral Traffic Report, Pinterest drove more referral traffic to websites in January than YouTube, Google +1, and LinkedIn combined. Who can discount those kinds of numbers?

To get started you’ll first need to setup a Pinterest account. Once you’ve done that – create some “boards” that relate to your company or product line. For example, if you sell invitations, maybe you want to create boards for Weddings, Graduations, or other them or event-related boards. You will use these boards not only to showcase your own products, but to also showcase pertinent, complimentary products, websites, or articles that help generate interest and increase views and re-pins of your posts.

Next, you’ll need to add a “Pin It” button to your website, preferably one that is integrated with your catalog pages in such a way that it automatically grabs the appropriate product image and link when clicked by a visitor. If you are hosting a website with DistributorCentral then we’ve already done this work for you; simply edit your website preferences, look under the Social Media Integration category, enable the “Pin It” button preference, and re-publish your website.

Each catalog page on your website will now feature a “Pin It” button that automatically fills in the product image tied to the catalog page being viewed, automatically sets up the link back to that page, and allows the user to enter some comments before pinning the product to their Pinterest board.

DistributorCentral “Pin It” Integration

Once your website is “Pinterest-enabled” you can encourage visitors to “pin” your products on their own boards while you are also posting product and other ideas to your own company Pinterest boards. Just as with Facebook, Twitter, and the rest, Pinterest is just one more tool to help you engage your customers, leads, and website visitors and get them to help promote your product or service. Be sure to learn everything that you can about Pinterest before getting too far; social media tools are only as good as the effort that you put into learning how to use them consistently and effectively .

To learn more about enabling your DistributorCentral website for Pinterest or other social media sites contact DistributorCentral at info@distributorcentral.com.

© Copyright 2012 DistributorCentral, LLC. All rights reserved.

Control your search and direct traffic on DistributorCentral

Did you know that you have control over how your customers search on your DistributorCentral website? You are able to change preferences, provide a constant search feature, create links to guide the customers to the products, and provide feedback to suppliers.

1.) The easiest and quickest way to provide help and direction to the customers is to change some of your website’s preferences.

1. Go to Websites MenuAdd/Edit Websites.

2. Under “Websites List“, find your website and click on “Preferences” to the right.

3. First click on “Catalog” and find the preference called:

– “Choose your default search fields

– “Search type default setting

– “How many columns of products do you want to display in your catalogs/search results?

2.) Try to keep a search field on every site.  If you look at some of the largest online shopping sites, like ebay and amazon, you see the trend to always have a search field on each page of their site.  You can provide this to your customers as well, so they are always only a keyword and a click away from your products.

This usually means that you will put the quick search into the header of your website.  Here is what that would look like and Click Here for a video that goes over modifying the header of your site.

3.) At times, customers can get confused if the site is complex.  Try to keep the site simple.  If you have customers that do not use the shipping estimator in the product catalog, you can turn that off, and other buttons that you may not use, in your website preferences.

Another great way to help simplify your site is to add links to your most commonly ordered product, Click Here for a video on adding links, or you can put it in a featured product, Click Here for a video.

4.) Last but not least, a great way to help customers find products is to inform suppliers if it is difficult to find their products.  Since the suppliers have full control over their product data on DistributorCentral, they can edit their products based on what you are experiencing, ie adding categories or putting better text in the details.  Help the suppliers help you.

If you need the contact information for a supplier:

– Log into your account at www.DistributorCentral.com

– On the home page, type the number of the product in the “Product Search” and click go.

– You will see the Supplier of each product above the product image in the search results.

– Click on the name to pull up a page with their contact information.

Create a Marketing Survey

You can create a marketing survey to add to your ordering process when a Customer/Distributor is ordering a product.

This is a great way to ask them “Where did you hear about us?”

You can then keep track of the number of different responses that were given during the order process.

This survey will show up at the end of the shipping area in the order process.

To set this up:

  • Log in to your DC account
  • Go to Account Menu> Misc> Marketing Survey Admin
  • Here you can create a Marketing Question. Type out your question in the Question field
  • Then Select “Active
  • Now select “Add Marketing Survey Question
  • Next you can add your responses         

      

  • Click on “Add New” to the right of the lower box – The “Response” box
  • A new window will open that you can enter in your first possible response.
  • Click on “Add Response” and then continue to follow this procedure until you have entered in all responses.
  • Now go to your site and order a product to test the survey

All your responses will be recorded under Account Menu> Misc> Marketing Survey Admin.

Organic SEO Tips For Your DistributorCentral Website

Hello DistributorCentral website users! As you are aware, you can create a website within your DistributorCentral account to market to your customers. While DistributorCentral does not provide assistance with SEO, here a few tips that can help you optimize your website in DistributorCentral so that it can be properly indexed by search engines such as Google, Yahoo and Bing.

Website Title This is located in the Sidewide Settings area of the web editor. It’s somewhat of a mystery regarding how many characters Google and other search engines actually index, but it’s probably around 70 – 150 characters. The website title is one of the first things that the search engines will index for your site. It also displays as the link in the search engine results (see example image below).

 

Page Names This is located in the Page Editor area for each of your pages on your site. The Page Names would be considered as an extension to your Website Title. What this means is that if you use a long Website Title, your Page Names might only partially get indexed by the search engines. To compensate, you may want to have a shorter Website Title, maybe something that you feel is relevant to be on every page, and then put the bulk of the information in the individual Page Names on your site. You can also opt to leave the Website Title completely blank, and just add information into each of the Page Names on your site. Each of your pages should have unique Page Names, and they should not be exactly the same on multiple pages (see example image below).

 

 

Image Descriptions (ALT Tags) Whenever you upload images to your website, you can give them descriptions. This is also known as an ALT Tag, which generally means the alternative tag. ALT Tags are the HTML tag that tells search engines about the images since search engines cannot read text in actual images. To add Image Descriptions to your current images on your site, go the Content Manger, and then click on the Edit link for an image, and then add the text in the Image Description field.

Meta Tags Meta Tags help search engines find out important information about your website. For example, related keywords or a description of a specific website page. You should add unique Meta Tags to each of your individual website pages. This is contrary to our previous advice to add Meta Tags to the Footer of your site so that the same Meta Tag information would display on all the pages of your site, which has been found out that Search Engines actually do not like repetitive Meta Tag information on multiple pages of the same site.

– Description Meta Tag – This should be an actual description of what is on your particular website page. It’s a short pitch where you can put strong keywords to entice viewers to click on your site in the search results. Again, it is a mystery here as to how many characters that the search engines will index for your Description Meta Tag, but it should be fairly short (around two sentences) and should be somewhat readable like a sentence, as opposed to just random keywords (see example image below).

Keyword Meta Tag – This can be random keywords that can help the search engines determine what’s on your site. It’s a rumor that Google’s crawlers may totally bypass the Keyword Mata Tags, since oftentimes, website owners would just load this area up with 100’s or even 1000’s of keywords. Whether that’s true or not, the idea for keywords would be relativity versus quantity. They can just be random keywords that are separated by a comma (i.e. custom apparel, imprinted apparel, screen printed shirts)

Here’s how to add Meta Tags to your site:

– Go to the Websites menu and select Add/Edit Websites
– Click on the Edit link for your website
– Click the Add/Edit Web Pages tab
Edit a page for your site (i.e. the Home page)
Add a Block to your page
– For the content type for the block, select Meta Tags
– Follow the on-screen instructions to set up your meta tag block

 

Additional Tips

Heading Tags – The <h1> to <h6> Heading tags are used to define HTML headings. <h1> defines the most important heading, and <h6> would define the least important heading. Heading Tags are important for on-page SEO purposes. Furthermore, H1 tags should be used only once per page. The opening heading should be an H1 tag that describes the whole theme of the page. Any sub information or more specific topics should go under separate headings in the form of H2 Tags, filtering down appropriately.

Here’s how to add Heading Tags to your site:

– Go to the Websites menu and select Add/Edit Websites
– Click on the Edit link for your website
– Click the Add/Edit Web Pages tab
Edit a page for your site (i.e. the Home page)
– When adding text to your site in the Written Content area, you can highlight the text that you want to make a heading, and then select a heading from the Format drop-down menu (see example image below)

 

– Add actual text to your site – Search engines will index the text on your site, so be sure to add descriptive text along with strong keywords to the individual pages of your site.

Create a WordPress blog And then blog like crazy about particular promotional products, and all the different ways about how they can be used. You can then feed that blog into your website using our RSS News Feed tool (see example image below).

Here’s how to feed you blog into to your site:

– Go to the Websites menu and select Add/Edit Websites
– Click on the Edit link for your website
– Click the Add/Edit Webpages tab
Edit a page for your site that you’d like to have the blog display (i.e. the Home page)
Add a Block to that page, and then select RSS News Feed from the content drop-down menu.
– Next, enter in the blog feed URL (you can also adjust how many records to display and length of the descriptions)

– Create Product Specific Websites – It’s been proven that if you create a website in your DistributorCentral account that caters to a narrow niche in the Promotional Product Industry, that those sites get organically indexed far better than sites with 1000’s of products or our standard All Products Catalog. When you think about it, this makes perfect sense. For example, if you create a site that just has Eco Friendly Tote Bags, when someone searches in Google for those particular products (which they will), your site (if you follow the techniques above), will have a more likely probability of displaying higher in the search engine results. Your DistributorCentral account makes it easy for you to create custom catalogs with specific products that you can add to a site that you’ve created. Click here for information on how to create a catalog with specific products for a site. You can even customize the website to have your own products using our Fulfillment Account feature. Click here for more information on Fulfillment Accounts.

 – Have your domain name include keywords – When you purchase a domain name for your site, it’s good idea to have keywords related to your site in the actual domain. For example, if you are going to create a site in your DistributorCentral account that focuses on Eco Friendly Tote Bags, it’d be logical for you to purchase a domain name such as EcoFriendlyToteBags.com, or Eco-Friendly-Tote-Bags.com, or EcoFriendlyTotes.com, etc.

DistributorCentral does not provide assistance with Search Engine Optimization, but following the steps above to apply unique and relevant content to your site will most definitely improve your organic search results in Google and the other major search engines. If you don’t have time to do the research for unique content to add on your site, you can hire a SEO specialist, but be prepared to spend a considerable amount of money. Also, be cautious of hiring a SEO specialist since there are literally 1000’s of sites that claim to know how to get your site organically ranked in the search engines, but they may not provide you with the results that you want, since variables that affect SEO can be relative to different Search Engines (i.e. techniques that might help you in Google, may not help in Yahoo or Bing). Furthermore, the rules (by the search engines) are constantly changing and virtually impossible to keep up with…so what gets you organic results today, may not tomorrow. If you feel that you’ve developed a great site, don’t be afraid to try Google AdWords.

What is the Google “+1 button”?

If you have a Gmail account or a Google Webmasters account, you’re probably seeing these  icons over the web, particularly in Google searches. More and more websites are starting to add them, but do you know why?

Click here to find out what the +1 button is all about, or watch the video below.

[youtube http://www.youtube.com/watch?v=OAyUNI3_V2c]

So just when you thought you had your site promoted well on social networking sites such as Facebook and Twitter…Google, now wants to get in to the social networking game as well by letting visitors recommend your site by “+1” it. You will need to create a Google profile or account if you want have the ability to +1 your site or other sites on the web.

Want to add the +1 button to your site? Click here to get the code. This link will also explain how the +1 button will affect or your search results and site’s performance in Google searches.

Once you get the code, you can paste it into a Written Content area on your website where you want to the button to appear. Make sure that the Web Editor Preference for the Written Content area is set as “Basic HTML/Text” (see example below).

Once published you’ll then see the button on your site, where visitors can “+” if they think your site is cool (see example below).

Click here to learn more about the Google+project, or watch the video below.

[youtube http://www.youtube.com/watch?v=xwnJ5Bl4kLI]

Updated Website Templates!

DistributorCentral has revised many of our standard website templates that you can use to easily create your own website. One cool new feature about most of the templates is that they now include a variety of stock background images that you can use. Furthermore, the new background images will allow you to easily change the background colors so that your website can be more personalized.

 

The video below explains how to use background images on our website templates or on your custom DistributorCentral website.

[youtube http://www.youtube.com/watch?v=NDYj8H4pNNc]

 

 

Here are some additional helpful website videos. See all of our educational videos but clicking on the Need Help button at the top of the page while logged in to your DistributorCentral account.

How to Customize a Premade Template Website

[youtube http://www.youtube.com/watch?v=owDuLXfhwTk]

 

DistributorCentral Website Introduction

[youtube http://www.youtube.com/watch?v=pBKONblbXUU]

Present Order Status Updates to your Customers via Your Website

Your DistributorCentral website defaults to include a shopping cart that allows your customers to place orders to you from your site. Furthermore, you can enter in orders for your customers from within your DistributorCentral account as well. Once you enter in orders for your Customer(s), you can then present the order status to them when they login to your website to review the order(s) (see example below). You must have the My Account page enabled on your website to take advantage of this feature…click here to learn more about the My Account page.

 

Defining YOUR Ordering Process
It’s one thing to provide the Order Status, but it’s not that useful to a customer if you do not clearly define the ordering process that your company follows. If you intend on providing the order status to your customers, you should first decide on the statues that you want to use. Next, you should then add a page on your site where your customers can go view to understand what each status mean (this will vary between Distributors, since you all will have different procedures that you follow when processing orders). Below is an example of what can be done (Keep it simple). Clearly defining the steps your company takes when processing orders will help your customers feel more comfortable with doing business with you.

Once you have order process defined and preferably listed on your site, your customer will be able to view the order status that you set for the order from within your account (see example below).

Click here to view a printable (PDF) vesrion of this page.

Add Videos to your DC Website

Learn how to add videos from YouTube.com to your DC website. You can create your own website presentations introducing your company or possibly giving some suggestions for use of your promotional products.

Once you upload your videos to a free youtube.com account, just watch this video to add your video to your DC website:

[youtube=http://www.youtube.com/watch?v=Z4BLxSLqtn4&fs=1&hl=en_US&rel=0&hd=1]

Sign In and View Cart Website Feature

We have added a new website feature that allows you to add a Sign In and View Cart bar to your website. This will allow customers to easily login to your website where they can view products that they have added to their shopping cart as well as access their My Account page (see example below).




Adding this feature to your website is simple, just select the Login & Cart Bar tool from the content dropdown menu when editing your website, which we suggest adding this to either the Header or Footer areas of your site (see example below).
You will need to have the My Account page added to your website, for this feature to work properly. Click here to learn more about the My Account page.