Category Archives: Websites – General

Beginners Guide to SEO for Promotional Products Websites


SEO (Search Engine Optimization)
is the activity of ensuring that a website can be found in search engines for words and phrases relevant to what the site is offering, primarily focusing on growing visibility in organic (non-paid) search engine results. SEO encompasses both the technical and creative elements required to improve rankings, drive traffic and increase awareness in search engines.

Whether you already have a website or are planning to build a fresh site using DistributorCentral’s Responsive Website Editor, understanding the most basic, effective SEO practices that you can do yourself can make a huge difference to your site’s performance since the majority of web traffic is driven by major commercial search engines such as Google, Bing, and Yahoo!

There is an art and a science to SEO, and an endless array of websites and SEO professionals out there who can help optimize your website, but the following are a few easy tips to help you improve your SEO that you can do yourself.

1. “On-Site” SEO Elements

These elements are part of the content on each page of your website that should be optimized to help search engines accurately index your pages.

Keywords: keep it simple – choose of up to five keywords or keyword phrases in your web content that make it possible for people to find your site via search engines. There are many keyword search tools available online to help you find the most relevant keywords that will drive ongoing web traffic and conversions on your site. Keywords can be sprinkled throughout the actual page content as well as added to META TAGs on your pages, but having relevant, applicable content in the actual text on your web pages is critical to accurate indexing.

Title Tag: The title tag on pages of your website tells search engines what any given page is about in the most concise and accurate way possible. It should be 70 characters or less and include your business or brand name and keywords that relate to that specific page only. This tag is placed between the <HEAD> </HEAD> tags near the top of the HTML code for the page.

Meta Description: The meta description is the snippet of information below the link of a search result. Its purpose is to describe the contents of the page to the searcher. You want to write your meta description with a human audience in mind that includes the page’s main keywords, as the meta description does show up in search results. It should do everything possible to drive the searcher to click.

2. Additional On-Site SEO Elements

Internal Links – You can help search engines learn more about your website by internally linking to other pages on your website within your content. Leverage tools such as DistributorCentral’s “Custom URL Builder” to create direct, succinct, links to key pages or product categories on your site. For example, you could create a custom URL that, for example, appears to the search engines as “mywebsite.com/tumblers” that links to a specific set of tumblers that you feature on your website. Search engines love short, descriptive URLS when categorizing your website.

Header Tags – Using header tags helps both readers and search engines break up your content into digestible sections. Each page should have a main header title tag (“H1” tags in html) that describes what that page contains. Subheaders (H2, H3, etc.) can further categorize content on that page.

Image Name & ALT Tags – Search engines not only crawl the text on your webpage but they also search for keywords within your image file names, so name your images descriptively and in plain English. Alt tags are shown when you hover over an image with your mouse and they add SEO value to your website. Adding appropriate alt tags to your images can help you achieve better rankings by associating keywords with images. Using alt tags is an effective way for your e-commerce products to show up in Google image and web search.

3. Content

The key to pleasing both search engines and visitors is to have quality content on your website. Here are some examples of quality content:

  • Blog Posts
  • Industry Articles
  • Case Studies
  • Infographics
  • Videos
  • Podcasts

Creating quality content for your website can be a huge investment of time and resources, but it doesn’t have to be if you take advantage of the resources already available to you. Search engines love relevant content, and ideally visitors to your site find the content useful such that that they share it via social media, leading to even more visitors. You can start out simple by creating blog posts on your website, and as your audience grows, you can expand your content to include additional types of media.

4. Link Building

The basic goal of link building is to get other websites to link to yours.

Link Building Ideas for Promotional Products Distributors:

•    Submit guest blog posts to popular blogs in our industry and to the markets you sell to. Generally, you will get a link back to your website in an author notation. DistributorCentral often features guest blog articles in our monthly CentralZone newsletter submitted by Suppliers with relevant articles about product category trends.

•    Reach out to related (but not competitive) businesses to see if they will link to you. A good way to do this is to see if the businesses you work with have link pages on their site for partners, vendors, suppliers, etc.

•    Create local search profiles and social media profiles to attract clicks and generate more incoming traffic to your website.

•    Submit your website to applicable industry directories. For example, a promotional product distributor that specializes in custom wedding invitations and save the date magnets could get listings with a link back to their website on The Knot or The Wedding Channel and other similar sites.

•    Submit your website to the “local” pages of Google, Bing, etc., to ensure that your site is found “locally” when people are searching for services such as yours in your area.

•    Create your own or find Infographics to convey the power of leveraging promotional products in you clients marketing efforts. Take advantage of PPAI’s resources that speak to the power and value of promotional products:
Get In Touch Advertising site and the Promotional Products Work site

5. Monitor your Results – keep track of your SEO progress

There are a lot of valuable SEO tools available online. Start with basic monitoring to help you learn more about whether your SEO efforts are making a difference.  Google Analytics can help you learn more about the visitors to your website and monitor your organic search traffic sources to see what keywords people are using to find your website in search results. Monitor traffic to your website as you launch new marketing initiatives and learn from which efforts drive traffic to your site and which don’t. Adjusting your tactics as a result of accurate analytics is one of the most powerful ways to build your sites’ relevance and search engine rankings.

Blog Article by:
Stephanie Protz, DistributorCentral
Marketing Director

The Freedom To Control Your Own Data


Every month, DistributorCentral receives the most online product data traffic of any service provider in the industry. There is a reason we’re #1, we generate more than 6 million product views for our suppliers every 30 days from the DC research tool, 8,000 e-commerce distributor websites, and our live product data feed used by other providers such as commonsku, PromoCorner, and Web Jaguar.

 

Our mission at DistributorCentral is to be the most accurate solution in the industry; for an end user to accurately order products from a distributor’s website, and for the distributor to create accurate orders to the supplier.

Accurate orders all start with accurate and complete product information from the supplier. Suppliers using DC agree to honor their products and prices listed so distributors are assured of having accurate data without having to verify during the selling process.

“The Suppliers that I work with find DistributorCentral to be the easiest system to update, export, and import data for shopping cart functionality and accuracy. Our Distributors and Suppliers work as a team to ensure accuracy and report inaccuracies when they are noticed. When a Distributor finds a discrepancy, they have a tool to quickly make a comment and send that over to DistributorCentral. Once received, the Supplier is made aware and is able to correct the item via their Supplier representative,” said Aubrey Weaver, Senior Account Manager.

DistributorCentral allows suppliers total access to their products and pricing. The Product Editor has been designed for ease of use to make real-time updates. Suppliers can also export product, option and choice data into an excel format to update and upload. “From the time the updates are received and started, we are able to complete the import in just a matter of minutes,” said Heather Windler, Support Specialist. Most suppliers only need to export their product data though for annual pricing update purposes.

Besides hosting product data and pricing, we have also been working with suppliers to help them be able to share inventory data electronically. This is another way how we are committed to providing enhanced technology and integration solutions that in turn, support our mission.

Introducing the new DistributorCentral public website

To complement the recent launch of our new, responsive website platform, we wanted to redesign our public website leveraging the powerful tools available in DistributorCentral’s new responsive web builder. As part of designing a new website our team felt it important to showcase our “story” so visitors could learn more about what we mean when we say that DistributorCentral is, from product research to delivery, “the complete solution for distributors and suppliers.” 

The mission behind the creation of DistributorCentral’s technology has always been to create Accurate Orders; for an end user to order products from a distributor website and have those orders flow seamlessly to the supplier with all the pertinent information required for the supplier to accurately produce and ship the order to the customer. The foundation of DC is that accurate orders start with accurate and complete product information from the supplier, which is why it’s important to understand that suppliers have direct access to update their data and why they commit to honoring the pricing they have listed on DistributorCentral.

The desire to better explain how our services support our mission led us to create a very different type of home page. Users can scroll down and see how DC takes you seamlessly through the order process and gives you the website, product research and customer management tools you need to run your business more effectively. Additional changes were made to enhance the feature and pricing information in order to provide distributors and suppliers are better picture of our service offerings. 

“We are especially proud that this redesign was built entirely within the new, responsive DC Web Editor”, says Rachel Dykes, DistributorCentral’s User Experience Developer. “In addition to the basic tools offered in our web builder we did employ some custom Javascript to achieve the cool scrolling effect on the front page, but any DC user familiar with advanced web design can replicate the effect within our editor by using similar Javascript techniques. We hope our new site showcases the power and flexibility of our new web editor.”

Even if you are already a DC distributor or supplier user, we encourage you to take a few minutes to learn more about how our technology works seamlessly from product research to delivery to save you time placing and receiving accurate orders.

Click Here to visit the new DistributorCentral Public Website

Engage Online Customers


Last month, DistributorCentral partnered with Technologo for an online webinar called “Keep Em Coming Back; How to Engage Online Customers” where we demonstrated various ways to engage customers on you website.

Tiffany Tarr, Vice President of Sales at DistributorCentral talked about some of the features that can be enabled on a DistributorCentral-hosted website that will enable you to be more proactive.

Being proactive isn’t always about finding ways to generate new business. By understanding the buying habits of your current customers you can anticipate their needs. Send them ideas well before their events so that you can avoid last minute rush orders.  One of these ways is by setting up Reorder Reminders. Distributors can setup automatically generated emails to their customers to remind them that it’s time to place a reorder. This is helpful for items like Calendars that are ordered annually.

Another way to be proactive is by sending customized presentations with products that display your customer’s logo. The Technologo Virtual Sample Tool can be enabled on your website and allow you to create virtual samples that can be used in your product presentations.

Stephanie Protz, Marketing Director at DistributorCentral talked about the benefits of implementing a Live Chat Feature on your website during last month’s webinar.  A “live chat” feature is a plug-in that can be enabled on your DistributorCentral hosted website that provides a quick and easy way for you to be proactive by reaching out to customers currently browsing your website. Questions can be answered in real time which greatly reduces instances where customers leave your website because their questions haven’t been answered. This type of functionality has been proven to increase sales, since it captures customers at the point of sale and helps them through the conversion process and checkout completion.

Create a sense of urgency by setting up a Discount Code to drive business within a specific time period. Discount codes are another easy and effective way to drive traffic to your website or encourage repeat sales. Whether you offer free setups, free shipping, or simple discounts we highly suggest taking advantage of this tool in your account and using it in your marketing efforts with your customers.

Lastly, take advantage of DistributorCentral’s Monthly Themed Product Specials. Themed Supplier product specials are available each month and are accessible on the homepage in DistributorCentral when you log into your account. These specials are also sent via email three times each month to Distributors subscribed to our marketing emails. This month we are featuring “Back to School” items. Looking ahead into this summer, you can expect “Sports/Fan Gear” products in July and “Awards/Recognition” products in August.

Each of the tools mentioned are available to you as part of the DistributorCentral suite of tools, or as 3rdparty tools that can be easily integrated into your DistributorCentral-hosted website.  Each of them also represent one more way to be more proactive in your sales efforts, and better leverage technology tools to grow customer relationships and generate more sales.

DistributorCentral announces new responsive website

DistributorCentral has launched a new version of our corporate website on a brand new, fully-responsive website platform built internally from the ground-up. As the number of users visiting DistributorCentral on mobile devices continues to grow it was important to us to provide a pleasant and useful browsing experience for all users across desktop, tablet and phone.

Even more important was to build our new website on the very same responsive platform that we will soon roll out for all of our distributor and supplier users! That’s right, very soon you will have the ability to build your own website on our new platform and provide your customers with the same mobile-friendly browsing experience that we are now providing to you on distributorcentral.com!

The DistributorCentral website is aimed at both current and prospective distributor and supplier customers of DistributorCentral. Visitors can browse our new site to learn about features, pricing, see current news through social media channels, learn about our staff, find support and contact information, and see real-time listings of upcoming webinars.

Rachel Mundhenke, User Experience Developer  said “I was able to build a brand new website for DistributorCentral in record time using DC’s new web builder. I think the site will be a great showcase for the powerful web editing tool coming to DC users soon. And, being one of the first people to test the new platform, I was able to give helpful feedback to make the editor even better. It was so easy to quickly build mobile responsive pages that I want to use this tool for all of my web projects. This platform is the dream of web developers everywhere.”

Visit on your computer, phone, tablet or all three at www.distributorcentral.com

The Siren Song of eCommerce

Do you hear the siren song of the company store? If you don’t, your clients most certainly do. Over the past few years, interest in selling eCommerce solutions has exploded. As a distributor, the appeal of selling an online company store is alluring but, if not properly researched, executed, and monitored, can lead to a very unpleasant outcome for all – lost revenue, non-moving merchandise, and a soured business relationship.

To avoid the potential negative outcomes of an online store solution, there are three steps every distributor needs to take:

1. Ask the right questions – As with so many things in our industry, success boils down to effective and honest communication. There are several dozen questions (at least) you should get clarification on before investing the resources necessary to develop a company store. Some examples are:

  • Does the client have a current online solution? If so, what does it look like (who owns the merchandise, how many products, stocking vs. non-stocking, reporting needs, how is it promoted internally, and how are merchandise substitutions handled – to  name a few)
  • What functionalities do they need from the web solution? Is it secured or open-ended? Is there a shopping cart feature? Do they need real-time inventory updates? How is the shipping calculated?
  • What security parameters do they have for the solution? Will it need to be fully PCI compliant for credit card processing? What type of encryption is necessary?
  • What does the communication process look like for the end user?
  • How is customer care handled?
  • How are returns handled?

2. Formulating the solution – Once you have a full understanding of what the needs of the client are, you need to develop the solution. There are several companies within the industry that can assist with this, including a robust program from DistributorCentral. As you look for a partner to help you, it’s important to ensure the solution you jointly create provides the following:

  • Replicate the look and feel of the client’s site
  • Preserve the user’s shopping experience as they transition from the client’s site to the merchandise store
  • Limited choice – too many products can be more paralyzing that too few
  • Reliable up-time

Many solutions – DC included – allow you to get as creative as your client requires: standalone domain name, credit card processing, and even the ability to upload custom client images to products. The key is to build a solution that will achieve the goals of the client.

3. Ongoing Monitoring – Once the site is built, many distributors assume the orders will just roll in without any further effort. The hard reality is that after the site launches, the real work begins. It’s critical to understand that a company eCommerce site is a living, breathing entity and must be continually monitored, updated, and refreshed. Having quarterly stewardship reviews with your client to honestly discuss the below is essential to long term success:

  • What merchandise is selling – and what is not?
  • What product substitutions need to be made?
  • Are there any customer service issues – and what is being done to solve them?
  • How is the client supporting/promoting the website?
  • How are you planning for seasonality of the merchandise?

Partnering with a client to create an eCommerce site for their internal associates can be scary. However, if you ask the right questions, partner with a company that understands the promotional products industry, and continually communicate with your client, you can avoid the rocky coast and sail your ship to success.

Bill Petrie
engage@brandivatemarketing.com
brandivatemarketing.com
 
 brandivatemarketing
 @brandivatemktg
 

 

Get The Freight Right

Use Technology To Calculate Freight Rates With Quotes And Orders

Kaity Morris and members of her customer service team are certainly sympathetic when customers express frustration about having to calculate freight quotes when ordering promotional products. They’re mostly quite pleased the frustration is not directed at them.

Morris is Customer Service Manager at HandStands, a Salt Lake City-based supplier focusing on air fresheners and technology accessories. When HandStands quotes a price for an order, shipping costs are included up front. No waiting. No guessing. No problems.

“It’s an extra plus in our customer service,” Morris said of having a real-time freight quote tool included in pricing calculations. “Our customers know shipping costs right up front.”

Obviously the technology to calculate freight costs when placing an over-the-phone or an online order is nothing out of the ordinary. Imagine the hesitation if consumers placed online orders at everyday retail websites with the expectation that yet-to-be-determined shipping costs would be added to the posted cost.

“Who’s going to buy something online if they don’t have the freight? As a consumer, can you imagine going to Amazon and then waiting two days for them to send you the shipping costs?”

That’s Jason Nokes, President of DistributorCentral and one of the team members who developed a freight calculation tool for the promotional products industry. It’s been just over a decade since DC made this function available, yet Nokes knows there’s some reluctance on the part of both suppliers and distributors to have shipping costs included in quotes and pricing, usually because of concerns about accuracy.

According to Nokes, the ability to nail down shipping costs is actually simple and easy. Accurate freight rates can be calculated in advance using real-time data from shipping providers and incorporating internal product and packing standards. The more data and variables plugged into the equation, the more precise the quote.

“Now suppliers are able to present shipping processes and pricing in a manner that’s accurate and positive,” said Nokes. “Helping customers determine how shipping will impact pricing becomes an appreciated aspect of the sales process.”

Feel the love
Tom Mertz, President and CEO of TradeNet Publishing, manufacturer of printed promotional products near Kansas City, offers no pretense about his reasoning for incorporating DC’s Freight Quote function in every quote and order.

“We want the distributor to love TradeNet,” said Mertz. “We realize our customers are busy people and are often working on a quote at night or on the road. If they can tell their customer what the freight will be, we’re making it easier for them to make the sale.”

Mertz said distributors have acknowledged they want to know freight costs up front. “A distributor will take the path of least resistance,” he said. “If they can get an accurate quote from one supplier and not from another, which supplier gets the business? It positions TradeNet as being in partnership with distributors by helping them make the sale.”

Economics is no small part of the equation where TradeNet is concerned. Mertz said a review of customer service calls prior to implementation to Freight Quotes was that 25 percent of incoming calls were related to inquiries and issues associated with shipping costs. Now those calls are rare.

“TradeNet was ultimately able to direct our Customer Service team to spend more quality time with distributors,” Mertz said. “We were able to better concentrate the efforts of our CS team to make it easier to make the sale and to do more business with us.”

Distributors sing a similar song. Rich Graham, Chief Imagination Officer at Dallas-based Big Promotions!, said having accurate shipping quotes at the time of sale is something “you just gotta have and that’s pretty much how it is.” Graham said Big Promotions! relies on the DC freight calculator, indicating it’s especially required for customers who make online purchases during the nighttime hours or on weekends.

Dave White, DEW Ad Specialties, Kansas City, said it’s important to have access to a freight calculator function because of ever-changing costs. “It’s hard to keep up with fuel surcharges that seemingly change on a daily basis,” said White. “It helps us to know we’re being provided accurate shipping pricing without any surprises.”

Simplified and Customized
While online Freight Quote programming is robust and detailed, the ability for a supplier or a distributor to add it to online or over-the-phone price quoting is not. Where DC’s tool is concerned, it’s a matter of the supplier or distributor completing a spreadsheet with as many shipping standards as possible, including product dimensions and weight per shipping quantity. The more detailed the standards and the shipping criteria, the more accurate the quote.

“We hear stories about suppliers using whatever boxes they can find to ship products in,” said DC’s Nokes. “The process of including shipping costs in quotes typically results in improvements of processes and functionality.”

Nokes said the DC software interacts with FedEx and UPS to generate real-time rates. The integration with the two primary shippers factors in the fluctuating fuel surcharges and thus keeps pace with changing rates.

TradeNet’s Mertz said the accuracy of freight quotes through DistributorCentral has exceeded his expectations. Over years of implementation and across thousands of orders representing hundreds of product lines, the quotes are directly aligned with actual costs.

“At the end of the day, we’re looking for a quote that’s fair in the aggregate to TradeNet and the distributor,” Mertz said.

Fully customizable, the Freight Quote tool allows suppliers and distributors to provide customers with shipping discounts or free shipping on selected products or special offers. The DC freight tool is automatically integrated with DC-hosted websites and can also be integrated into custom third-party websites.

“With this freight tool, suppliers are actually helping the distributor sell on line and give more precise quotes,” said Nokes. “Distributors, through their suppliers or on their own websites, benefit by making easier for the end user.”

Real-time inventory means real-time opportunity

Distributors everywhere have reason to smile. Some of the brightest IT minds in the promotional products industry are working to provide distributors better information and thus improve selling opportunities.

When PPAI hosted its inaugural Technology Summit as part of the 2014 Expo East tradeshow, it was a given technology leaders gathering from across the industry would discuss technology trends and issues. What wasn’t a given was that within a matter of days some of those technology leaders, formerly aware of each other in name only, would collaborate to successfully implement a newly developed data standard.

The result: real-time inventory information at the fingertips of thousands of distributors searching for promotional products.

Apologies for dropping lingo that sounds like something out of an IT101 manual, but bear with me. “Inventory Interface Standards” are a component of the new Promotional Products Data Interface Specification for Web Services. The Standards were developed as a joint initiative by key personnel at Starline USA, Hit Promotional Products and Bic Graphic USA.

Here at DistributorCentral, the ability to quickly and easily integrate inventory data into existing product research tools was a key takeaway from the Technology Summit. DC’s expectation in moving quickly to integrate this methodology is for suppliers to embrace the added value of real-time inventory data as part of product data, just as many of them have embraced the added value of providing detailed shipping information which allows distributors to see real-time freight costs.

DC hosts nearly 10,000 websites for distributors who understand how critical it is to have accurate product information in order for their customers to make informed purchasing decisions at the point of purchase. Giving distributors and their customers the ability to see detailed, real-time inventory data – down to sizes and color choice – represents one more way to save them money and cut down on unnecessary calls.

Real-Time InventoryGranted, real-time inventory on individual supplier websites has become commonplace. What’s new and unique is incorporating that data into aggregated industry research tools and website hosting platforms such as DistributorCentral. Each supplier has a slightly different way of storing and providing (if at all) data for use on external websites or third-party search tools which has historically made the aggregation of that data challenging.

The new standard allows suppliers, with very little development effort on their part, to standardize the way inventory data is provided. Once a supplier implements this methodology it is a simple matter of enabling it within their product data on DC. At that point every distributor in the industry has instant access to that supplier’s inventory data.

Distributors will be pleased to see a growing number of suppliers embracing the new standard. Well-known supplier Jetline recently adopted the standard and others are expected to follow suit. Dana Zezzo, Senior VP of Sales and Marketing for Jetline, said he appreciates DistributorCentral’s “out-of-the-box thinking” when it comes to improvements to the database.

Said Zezzo: “When DC suggested adopting this standard and providing inventory data with our product listings, and that in doing so we would enhance our product listings and encourage more distributors to pay attention to Jetline’s product line, it was an easy decision.”

Jon Norris, Systems Operation Manager at Starline and Incoming PPAI Technology Committee Chair, acknowledged DistributorCentral is the first industry service provider to implement the standardized supplier web service feed. That’s a critical step, according to Norris, because DC’s involvement “provided integral feedback on overall improvements to the system and DC’s high search volume helped us tweak the scalability of our own service at Starline,”

More good news. According to Norris, inventory data is just the beginning. He expects additions to the standards to include order status updates and more.

Looks like those IT guys who got together at Expo East got the ball rolling. Their collaboration on standards is bound to benefit the industry as a whole and keep distributors smiling.

David Shultz

DistributorCentral Enables Technologo Virtual Sampling

LONG BEACH, Cal. (August 6) – Two cutting-edge web technology-oriented service providers are making virtual sample functionality available to over 10,000 websites within the promotional products industry.
As part of a promotional offering, virtual sampling capabilities as provided by Technologo are being integrated into all websites as hosted by DistributorCentral, the industry’s only free and open centralized product database. Technologo provides unique and advanced virtual sample technology allowing real-time presentation of logos and messaging on products regardless of shape, color, texture or imprinting.

Announcement of the collaborative initiative was made this week in Long Beach at the annual Specialty Advertising Association of California (SAAC) Show.

“Technologo’s virtual sampling tools fit seamlessly into DC-hosted websites of both suppliers and distributors,” said Jason Nokes, President of DistributorCentral. “We’re confident our customers who rely on DC for website hosting will quickly discover the numerous benefits and increased sales associated with the ability to create online virtual samples for their respective customers.”

From August 11 thru September 8, DC-hosted URL addresses will be enabled to use Technologo virtual sample tools at no charge. Those who opt to subscribe to Technologo services during that four-week timeframe will receive another month of virtual samples capabilities at no charge.

Mike Betts, President of Technologo, said the integration of an enhanced virtual samples tool into DistributorCentral’s website platforms will allow suppliers and distributors to “test drive” a premium virtual tool.

DC Integrates Technologo Virtual Sampling Technology

“DC-hosted website users will be able to experience the capabilities of realistic virtual samples in real time,” Betts said. “Technologo makes it easier to set up personalized presentation materials for their clients, who in turn are in a better position to make purchase decisions.”

For more information about Technologo’s virtual sample technology being available on DistributorCentral, visit www.DistributorCentral.com

Updated Tool For Editing Website Content


With the recent updates to Internet Explorer many of our users encountered issues while adding content to written content blocks on their sites. Managing image uploads and inserting those images into website pages, making changes to the appearance of text, and modifying the overall layout pages was affected by the latest updates to IE.
 

DC has upgraded our written content editor within the DC website tool that addresses each of these issues.

Enhanced Website Content Editor

Key Enhancements: 

  • Cross-browser compatibility; works with Chrome, Firefox, Safari and IE including versions 10 and 11
  • Ability to upload images to your content library and insert those images into written content blocks
  • Ability to preview content in the editor window and in your preview website
  • Full set of editing tools for type, tables, special characters and more
  • Advanced features for power-users that allows you to specify classes and IDs for images, divs, and more to which styles can be applied through CSS

If you haven’t given your website a “freshening up” recently now is a good time to check out the new web editor and see how easy it is to add or update the content on your website.  Remember – search engines love websites with continually-updated content