Attention Suppliers,
It is critical that you allow your Distributors to not only research your products online, but furthermore, efficiently order your products online. DistributorCentral provides the best product setup solution in the Promotional Product Industry for online ordering. We are also the only service provider that has a system with an aggregated list of the top industry Suppliers, which allows Distributors to order and promote your products online through an actual shopping cart.
What does it take to setup your products for efficient online ordering?
Base Product Information
It starts with great, end user friendly, base product information. Product names, numbers, strong keyword descriptions, nice product images, and of course…current pricing.
Click here to watch a short video on how to set up your base product information.
Options and Choices
Next, is configuring Options and Choices for your products. Options and Choices are the key to allowing your products to be ordered online. An Option is where you present a question to your customers regarding how a product can be customized.
Common Options would be:
- Product Color (choices for this might be, black, white, blue, red, etc.)
- Product Sizes (choices for this might be, small, medium, large, etc.)
- Imprint Location (choices for this might be, front, back, left center, etc.)
- Additional Imprint Colors
- Rush Charge
- Stock Art
Basically, any question regarding customization and add-on charges that apply for your products, should be added as an Option. In times where Options might be too complex to order online, we suggest just adding that information into the Description or Additional Info areas of your products. It’s important to keep the shopping cart process for your products short and simple. We suggest that you setup products with the most common options that your average customer may want to select, however we do not recommend adding every possible Option, since that may cause your products to become too complex to order online by the average customer. More and more Suppliers are starting to consolidate charges for their products and incorporating them into the per piece pricing. Setup charges are becoming a relic of the past with the top industry Suppliers who realize that the more simple a product is, the more likely it is to be ordered online!
Click here to review a guide on how Options and Choices work to allow your products to be efficiently ordered online.
Click here to watch product setup videos that explain how to setup Options and Choices for your products.
Click here to view a demo product that is currently configured on a Distributor website.
Regarding Options, you can decide which ones are required or optional in the shopping cart process. Required, means that customer would have to make a selection before proceeding with the order. Options like, Product Color, should be required since you would need to know that information to be able to process the order.
Click here for more information regarding, “Required” vs. “Optional” Options.
Adding Freight to Your Products
This is one of the most heavily requested features from the Distributors on DistributorCentral. Not only can this help increase online orders, it can also drastically cut down on calls to your customer service department…best of all, it’s not that hard to do!
Click here to review a guide on how to create shipping estimates for your products on DistributorCentral.
Click here for more product setup tips and information on how to best optimize your products for ordering in the DistributorCentral program.