Category Archives: Industry News

IMAGEN Brands Sponsors Regional TOM Shows


IMAGEN Brands was a proud sponsor of the 2018 Regional TOM Shows. As a sponsor, our regional sales managers presented during an educational session on “How to Create a Brand Experience.” The sponsorship also included a product donation from the Crown line, the 20oz. Brilliant Tumbler (#CDKW019).

IMAGEN Brands spoke at the TOM Shows on “How to Create a Brand Experience” and created that great experience for the attendees,” states Paul Kiewiet MAS+, Executive Director of MiPPA. “Crown Products sponsored the shows with the Brilliant Tumbler as the signature show giveaway item for 2018 with a full color imprint of our mascot, TOM Cat. The high perceived value, product usefulness and excellent quality reinforced the brand attributes of the TOM Shows as well — Where Quality Meets!

Julie Henschel-Chase at TOM Show for IMAGEN Brands

Regional Sales Manager, Julie Henschel-Chase, presenting at Regional TOM Show
in Kansas City, KS

It was an awesome opportunity to partner with all the regional associations involved in the TOM Shows,” says Dana Zezzo, Vice President of Sales and Marketing. “We knew the regionals were going to do a great job of creating quality show traffic. After great dialogue, I believe we picked the perfect product to compliment the shows and the TOM brand.”

20oz. Brilliant Tumbler #CDKW019 with full color imprint of TOM Show mascot

20oz. Brilliant Tumbler #CDKW019 with full color imprint of TOM Show mascot

PCNA Strengthens Presence in Wisconsin

PCNA logo


State Gets Dedicated Field Sales Manager

PITTSBURGH, PA — February 7, 2018 — Polyconcept North America (PCNA) is excited to announce the addition of Mary Rech as Hardgoods Field Sales Manager representing Leed’s, Bullet and Journal Books.

Mary brings almost a decade of experience to PCNA. With her sole focus on customers in Wisconsin, she’ll be using her expertise to help distributors in the state drive business.

With this addition to the sales team, PCNA continues to provide distributors with best-in-class service for the industry’s largest product collection.

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About Polyconcept North America

Polyconcept North America is a wholly owned subsidiary of Polyconcept, a global promotional products supplier. With headquarters near Pittsburgh, Pa., PCNA operates Trimark, Leed’s, Bullet and JournalBooks. As the corporate home for this diverse group of suppliers, PCNA offers customers the widest selection of products, high-impact branding and excellent service. Learn more at

Terry Town Honored for Excellence In Product Innovation and Decoration

Terry Town logo

IRVING, TX, (January 16, 2018) – Promotional Products Association International (PPAI) celebrated the 60th Anniversary of its Pyramid Award Competition awarding 44 Gold, 88 Silver, 12 Supplier Star and 10 Supplier Award of Merit winners at the PPAI Walk of Fame award ceremonies held January 16, 2018 at the Mandalay Bay Convention Center in conjunction with The PPAI Expo in Las Vegas, January 14-18.

Since 1958, the PPAI Pyramid Awards have recognized and honored promotional products businesses and helped shine the spotlight on the collaborative business model unique to the industry. (company name), was presented a (award level) Pyramid Award in (category) for the 2018 Pyramid Award Competition.

Leading the charge in an ever-shifting industry, Terry Town’s Sublimation printing on beach towels have completely changed the game for distributors looking to expand their product lines. Featuring glorious, full-color graphics, Terry Town’s Subli-Plush Beach Towels will turn heads on and off the beach.

“I am thrilled to congratulate Terry Town, winner of PPAI’s prestigious Pyramid Award,” said Paul Bellantone, CAE, president and CEO at PPAI. “Terry Town’s dedication to solution-based selling combined with creative inspiration and the ability deliver promotional strategies that resonate with customers and deliver results.”

These winners were selected by a panel of industry professionals and independent, outside marketing and advertising professionals. For more information about the PPAI Pyramid Awards program visit or contact the PPAI Awards and Recognition department at

 Terry Town

About PPAI
Founded in 1903, the Promotional Products Association International (PPAI; is the world’s largest and oldest not-for-profit association serving more than 15,000 corporate members of the $22 billion promotional products industry which is comprised of more than 40,500 businesses and a workforce of more than 500,000 professionals. PPAI represents the industry in Washington, D.C., and advocates on its behalf. PPAI operates The PPAI Expo, the industry’s largest trade show; provides the leading promotional products safety and compliance program, a prestigious professional development and certification program; and publishes industry trade journals and publications. The multibillion-dollar industry includes wearables, writing instruments, calendars, drinkware and many other items, usually imprinted with a company’s name, logo or message. For more information, visit and find us on Twitter @PPAI_HQ, Facebook, Instagram, YouTube and Pinterest.


High Caliber Line Strengthens Management Team


High Caliber Line (HCL), Irwindale, CA supplier of multi-category promotional product solutions, has announced the hiring of Michael Del Bucchia as Marketing Manager. Del Bucchia brings 25+ years of experience within the Promotional Product Industry. His career has been highlighted by his management leadership in Marketing, National Sales, Product Development and Systems Management.

“Michael brings more than just experience to our fast-growing company”, commented Executive Vice President Les Dorfman, CAS, BASI. “He brings a strategic panorama to us that very few in this industry possess. He is a visionary and he is a grinder; so his sophistication in Marketing and Branding ideas transforms into action and growth”.

“HCL is already a big, diverse and highly successful supplier,” Del Bucchia states. “However, there is a fermentation of next-level greatness happening here, guaranteed to bring benefits to the distributor nation. I can’t wait for the opportunity to inspire our Marketing & Sales teams with the means to exploit this renaissance”.

Michael Del Bucchia

Michael Del Bucchia

HCL, (asi43442, ppai205801, sage64740), established in 1999 and headquartered in Irwindale, CA, is a rapidly growing, powerhouse supplier with several thousand SKU’s ranging over 25+ product categories. With mastery in over 10 primary methods of product imprinting, HCL can literally fulfill any product, custom packaging and sourcing solution for any distributor multiple times per day. In addition to their 100,000 sq. ft. headquarters, HCL has recently added a new 30,000 sq.ft. imprint production center to support their rapid growth. The newest extension of their product collections is the introduction of 6 new ‘Brands of Sophistication’, allowing HCL to feature the best of their development into products of advanced quality and elegant design.

Pro Towels Promotes Allan Benson to Chief Operating Officer

Pro Towels Family

PITTSBURGH, PENNSYLVANIA – February 1, 2018 – The Pro Towels Family of Brands, including Pro Towels, Kanata Blanket Co., Neet Feet and Superior, is excited to announce the promotion of Allan Benson to Chief Operating Officer.

Allan has been with the Pro Towels Family for just under a year as the V.P. of Business Development. Working out of the Las Vegas facility, Allan was able to help successfully execute the transition of that facility from California, as well as get it up and running efficiently.

“As the Pro Towels Family continues to expand, we are happy to have Allan on board, especially with his industry expertise in decorating,” Kevin Nord, President of the Pro Towels family, states.

Allan has over 30 years of experience in the apparel industry working in Los Angeles, Central America and Mexico. He has worked with some of the top apparel manufacturers such as Nike, Under Armour and Adidas. Allan has also managed various large manufacturing and decorating facilities worldwide. Allan will begin working out of the South Carolina facility this month and is excited for the continued growth with Pro Towels Family. Allan comments, “I look forward to the opportunity to continue to work with the Pro Towels Family; to move the needle in 2018 and beyond.”

Allan Benson Pro Towels

Allan Benson

About Pro Towels
Pro Towels is the largest towel supplier to the promotional product industry with locations on both the east and west coast. The company offers in-house screen printing, sublimation and embroidery services to support a broad product line of beach, golf, and sport towels.  Additionally, Pro Towels carries bathrobes and other beach accessories to complement its towel line.  The Pro Towels family of companies also includes Kanata Blanket Company, a leader in premium blankets, décor and lifestyle products, Neet Feet, a supplier of quality custom logo flip flops and premium footwear, and Superior, a leader in contract decorating for the promotional products industry for over 35 years.


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DistributorCentral logo

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Hirsch Gift’s Names Wesco Marketing Multi-Line Representative of 2017

Hirsch Logo

Houston, TX – Hirsch Gift announced today that Shelley Stevens, Jeff Stevens, and Mark Fulwider of Wesco Marketing were named their 2017 Multi-Line Representatives of the Year.

Sharon Steed, Hirsch Gift’s National Sales Manager, said, “The WesCo team joined us in September 2016, and I am thrilled with the growth of their territory in the 1st year. I knew they were a great fit for us!”

Shelley Stevens, one of Wesco Marketing’s Partners, added, “Hirsch Gift is not only a leader in bringing ‘What’s HOT in Retail’ to our industry, which makes promoting their line fun, but they are a group of really wonderful people who care about what they do.  We love our partnership with Hirsch Gift, and are grateful to be a part of their family, and appreciate the recognition for our work in the field.”

Wesco Marketing is available to showcase Hirsch Gift’s line to distributors in California.  For further information or to find your regional multi-line representative, please go to



Crystal D, the Leading Supplier of Corporate Awards and Gifts, Reaches 2017 Community Outreach Goal


January 29, 2018 – St. Paul, Minn. – – Crystal D employees volunteered over 1,000 hours in their community in 2017.

At WOW Day in January 2017, company president Chuck Dahlgren challenged the company to collectively volunteer 1,000 hours in the community. Traditionally, the company sponsors a blood drive, volunteers as a group at Feed My Starving Children, donates to a local food bank, and adopts five families during the holidays, buying gifts for the family members. In addition to these events, Crystal D employees volunteered 1,071.25 hours in the community, meeting Dahlgren’s goal.

The company volunteered with over 30 different organizations to meet this goal, and controller Cathy Klein was thrilled to see the results. “Giving back is so important,” she said at WOW Day 2018. “You never know whose life you are going to change by volunteering.”

About Crystal D
After 25 years, we know the drill. You want more! More stunning and affordable crystal awards and gifts, more creative ideas, more WOW, more crystal awesomeness. Crystal D ( delivers all of that with less fuss to over 150,000 deserving individuals every year. With 1300+ awards and gifts, 100+ new awards and gifts for 2018, and an industry-best 6-8 day production time, you can rest easy. With Crystal D, you’re in great hands. For more information, call 800-544-1131 or email

Vitronic wins Counselor Distributor Award Fourth Consecutive Year

Image Brands

Vitronic was announced the winner of the 2018 Counselor Distributor Award in the Toys, Games & Stuffed Animals category. This is the fourth consecutive year Vitronic has won this award. The award was accepted by Dana Zezzo, Vice President of Sales and Marketing of IMAGEN Brands – Crown and Vitronic. The awards ceremony was held on Wednesday, January 3rd during the ASI Show in Orlando, Florida.

I was honored to accept this award on behalf of the entire team,” says Dana Zezzo, Vice President of Sales and Marketing. “It continues to show that our commitment to compliance is not only important to our customers, but the end users. Again, thank you for all your votes.”

Imagen Brands Award

Tim Andrews & Dana Zezzo

Tim Andrews & Dana Zezzo

Aprons, Etc. the textile promotions leader promotes Pam Pennington as VP., Strategic Partnerships


Greenville, South Carolina, January 4th – Aprons, Etc. is proud to promote Pam Pennington as VP., of Strategic Partnerships.  Pam will be responsible for the development and growth of next level customer relationships with top 100 distributor accounts throughout the United States and Canada. Using 30+ years of professional account management experience, Pam has spent her 13 years with Aprons Etc. leveraging customer relationships while striving to achieve mutual business goals for the our distributor partners.

“We are excited to have Pam manage our distributor partner relationships to a new level of trust and creativity well above your typical business communications. Pam adds another dimension to building our reputation in the promotional product industry as the go-to resource in the field of large format textile displays and uniform apparel for our distributor partners.” Scott Thackston, President.

Pam Pennington

Pam Pennington
VP Strategic Partnerships

“I enjoy the environment of creativity that exists in the promotional products industry and its people!”  Pam Pennington

What Aprons Etc. is about…

A History of Innovation:

Solutions that leave a clear imprint…
After three decades, you might say we have grown up with the promotional product industry. What once was a product-limited, commodity-driven market has evolved into a dynamic, sophisticated, and multi-faceted #advertising go-to #business resource with thousands of products, materials, colors, and sizes to choose from. At Aprons, Etc., our focus has always been to bring innovative solutions to our vast network of distributors who depend on us for the most comprehensive range of products, expert service, and competitive pricing. In terms of flexibility, quality, and overall value, Aprons, Etc. has got you covered.