Category Archives: General

PromoCorner Acquires brandivate – Bill Petrie to Serve as President of PromoCorner

PromoCorner Acquires brandivate – Bill Petrie to Serve as President of PromoCorner

LAKEVILLE, MA (March 6, 2017) – PromoCorner announces the acquisition of brandivate, a business services, branding, and marketing agency based in Franklin, TN. As part of this transition, the founder and CEO of brandivate, Bill Petrie, will now serve as President of PromoCorner effective immediately.

Joel Moore, CEO of PromoCorner stated, “With brandivate, Bill Petrie has built an exceptional brand in the promotional products industry. We look forward to adding Bill’s leadership, vision, and expertise as we increase our offerings to both suppliers and distributors.”

Bill Petrie, added, “PromoCorner has a tremendous history of being a key resource for promotional products professionals and I look forward to adding to that legacy as a member of the PromoCorner team.”

About PromoCorner
Since 1999, PromoCorner, with headquarters in Lakeville, MA, has been the leading marketing, research, and business services organization in the promotional products industry. The company is also the premier destination for cutting edge content relating to sales, marketing, and branding for promotional products professionals.

The Freedom To Control Your Own Data

Every month, DistributorCentral receives the most online product data traffic of any service provider in the industry. There is a reason we’re #1, we generate more than 6 million product views for our suppliers every 30 days from the DC research tool, 8,000 e-commerce distributor websites, and our live product data feed used by other providers such as commonsku, PromoCorner, and Web Jaguar.


Our mission at DistributorCentral is to be the most accurate solution in the industry; for an end user to accurately order products from a distributor’s website, and for the distributor to create accurate orders to the supplier.

Accurate orders all start with accurate and complete product information from the supplier. Suppliers using DC agree to honor their products and prices listed so distributors are assured of having accurate data without having to verify during the selling process.

“The Suppliers that I work with find DistributorCentral to be the easiest system to update, export, and import data for shopping cart functionality and accuracy. Our Distributors and Suppliers work as a team to ensure accuracy and report inaccuracies when they are noticed. When a Distributor finds a discrepancy, they have a tool to quickly make a comment and send that over to DistributorCentral. Once received, the Supplier is made aware and is able to correct the item via their Supplier representative,” said Aubrey Weaver, Senior Account Manager.

DistributorCentral allows suppliers total access to their products and pricing. The Product Editor has been designed for ease of use to make real-time updates. Suppliers can also export product, option and choice data into an excel format to update and upload. “From the time the updates are received and started, we are able to complete the import in just a matter of minutes,” said Heather Windler, Support Specialist. Most suppliers only need to export their product data though for annual pricing update purposes.

Besides hosting product data and pricing, we have also been working with suppliers to help them be able to share inventory data electronically. This is another way how we are committed to providing enhanced technology and integration solutions that in turn, support our mission.

Bruce Kolbrener joins Quinn Flags as Vice President of Sales

Hanover, Pennsylvania –  Quinn Flags (ASI/ 80228, PPAI/ 360359, UPIC/Quinn, Sage /69908) has hired Bruce Kolbrener as Vice President of Sales.  Kolbrener, formerly with Annin Flagmakers, is a 20 year veteran in this industry and will manage our outside sales team, industry tradeshows, and streamlining the order process.  Quinn Flags is the Industry’s Premier Flag, Banner & Display Manufacturer since 1994.

Spector and Co. Announce New Regional Sales Manager

Spector and Co., a leading North American supplier of writing instruments and business gifts to the promotional products industry is pleased to announce the hiring of Dustin Smith as Regional Sales Manager based out of Dallas, Texas.  Dustin will manage our sales efforts in Texas, Louisiana and Oklahoma, and continue to provide our award winning sales support to our distributors in this area.

Dustin comes to Spector and Co. with over 7 years of experience in the promotional products industry.  “We are thrilled to welcome Dustin to our growing sales team.  His role will be critical in meeting the needs of our valued customers in this key region, and our overall business development strategy” remarks Marc Giroux, VP of Sales for Spector and Co.

As additional support for the extended territory, Tony Tuso will continue to represent Spector and Co. in states not handled by Dustin – namely Colorado, Arkansas, and New Mexico.

Dustin can be reached at:




Dustin Smith
Regional Sales Manager – TX, OK & LA


Spector and Co. (ASI 88660, PPAI 168328, PPPC 641101) is a leading industry supplier of writing instruments and business gifts to the North American promotional products industry since 1960.  Shipping out of Champlain, NY Spector and Co. provides over 500 products in various categories from its new state of the art 105,000 square foot facility with over 350 employees.

For more information regarding this announcement, feel free to contact:

Marc Giroux, VP Sales
Spector & Co.


5 Questions with Matt Duffey

Matt Duffey, Senior Account Manager, DistributorCentral





DC: What is the best thing about the promotional product industry you have experienced so far?

MD: The vast networking opportunities for Distributors and Suppliers.

DC: Do you have any Hidden Talents?

MD: I do an excellent karaoke version of “When Doves Cry” by Prince and the Revolution.
I am also an excellent dancer.

DC: Who is your Celebrity Look-a-Like?

MD: Paul Giamatti. (We agree. See side-by-side above.)

DC: You live in Kansas, what’s an interesting fact about Kansas?

MD: Denver, CO was named after the fifth territorial Governor of Kansas, James W. Denver.

DC:  What is the best advice for Suppliers you have to offer so far after being with DC for short time?

MD:  Distributor Central Pro is really the best way to test the effectiveness of DistributorCentral.  Our free version is terrific for research but it is not designed for anything more than product research.  DC Pro is the tool that helps Suppliers and Distributors create more sales.

FIEL Appoints New Marketing Manager

FIEL, Mississauga, Ontario, Canada, has promoted Munira Kasamali to marketing manager.

Munira has helped to build the FIEL brand and contributed to many of FIEL’s departments including, production, new product development and other marketing tools over the last 15 years.
“Munira has passion, creativity and wants to go the extra mile each and every time”. Asif Bandeali, VP, said. “Munira and her team do a great job to meet the marketing goals. They prove themselves every day.”
“In this new role, Munira will lead her team and ensure the FIEL brand is well positioned now and in the future, and provide the latest tools to help our distributors seal deals.”
For more information, visit

Towel Specialties Hires Industry Veteran Kirk Ross

(Baltimore, MD ) – Towel Specialties announced today the addition of 26
year industry veteran Kirk Ross as Vice President of National Accounts.
Beginning on April 1, Mr. Ross will be responsible for sales growth with key
partners as well as new business development from his home base in Minnesota.

Most recently, Mr. Ross worked for the AIA Corporation for 5 years as
their Business Sales Development Manager. From 2001 to 2003, Mr. Ross
represented Towel Specialties as a multi-line rep in Minnesota, prior to becoming Vice President of Sales for Aloe Up and then Starline.

“We couldn’t be more excited to have Kirk back on our team,” said Towel
Specialties’ Vice President of Sales, Shawn Kanak. “He brings a lot of great
ideas, hard work, respect, enthusiasm and fun to the table.”

First or Worst Impression

Promotional marketing professionals know the single biggest challenge when building a distributorship is standing out in the marketplace. With 24,000 promotional product distributors selling the exact same products through the same supplier network at similar prices, individuality in the marketplace is critical.

With a world of information at everyone’s fingertips, the vast majority of clients and prospects will use your online presence to form their opinion about you and your company. If the website is merely a showcase for products – the very same products the other 23,999 competitors sell – does that create the sort of impression that differentiates you from the competition? In short, the answer is a resounding “no.” 

Because of the lack of unique product offerings between distributors, the only real differentiator is you: your vision, your experience, your work, your passion, and your story.

A website is essentially a blank slate: you can be anything you want and tell your story your way. By creating specific and easy to navigate tabs on your website (DistributorCentral templates make this very easy), you can share what makes you stand out from the product dependent masses.

Take advantage of that digital real estate to give your audience reasons they should partner with you. At a minimum, a client-centric website should include the following tabs: 

  • Who You Are – Tell people about yourself and your value proposition. Where are you from, where did you go to school, what are your passions, why do you do what you do, etc. Inject your unique personality and perspective for your audience to embrace. 
  • What You Do – Take people beyond the nuts and bolts of placing logos on products. Share how the solutions you provide to clients fuel your passion. If there are specific industries where you have expertise or an ideal client you want to target, house it here. 
  • Case Histories – People relate strongly to case histories. There is no better way to showcase your unique perspective and how you apply that view to solve problems for your clients. Leverage case histories to give your audience practical and tangible evidence of your value.  
  • Client Recommendations – After successful promotions, ask your client for a brief statement regarding your work and permission to post it on your site.  As you try to differentiate, client recommendations are critical to people as they form an opinion about your and your company. 
  • Product – A distributorship is in the business of selling ideas that make products come to life. By making product searching a component rather than the focus of your website, you underscore the value you provide to your clients while still showcasing selected merchandise.

To go the extra mile, add a video section showcasing new products and/or a blog to share content marketing. Above all, give your target audience points of differentiation by moving away from a product only website. Even in a technology reliant society, people still buy from people/companies they know, like, and trust. By sharing your story – in your voice – with your audience, you give them the opportunity to understand the value you bring beyond decorated products.

Bill Petrie
(615) 440-2155


SAN DIEGO, California – ALL-IN-ONE® has won the 2015 Suppliers Achievement Gold Award, presented by PPAI at the 2015 Expo in Las Vegas. ALL-IN-ONE® was honored for superiority in craftsmanship, graphic arts, creativity, innovation and service, as chosen by an expert panel of industry professionals.

“PPAI is pleased to recognize ALL-IN-ONE® with the Suppliers Achievement Award,” said Paul Bellantone, CAE, president and CEO at PPAI. “Through its leadership and commitment to superior service, creativity, craftsmanship and innovation, ALL-IN-ONE® is leading our industry with a broad offering of products and imprinting solutions that deliver impactful promotional messaging in the most powerful way.”

Harris Cohen, President and CEO of ALL-IN-ONE®, said, “We are thrilled to be recognized for leadership and innovation. We’re committed to providing distributors with award-winning products and outstanding personal service.”

ALL-IN-ONE®, based in San Diego, celebrates its 27th year as a supplier of promotional products. A consistent 5-Star Award Winner, Distributor’s Choice Winner and Supplier Star Award Winner, ALL-IN-ONE® is an industry leader, focused on innovative domestic manufacturing techniques, superior product performance, on-time delivery and Award Winning Customer Service.  For more information, visit

DistributorCentral Adds Email Marketing Service to Arsenal of Marketing Tools for Suppliers

GARDNER, Kansas (January 30, 2015) –DistributorCentral (PPAI: 220404 | UPIC: DC) the promotional product industry’s premier eCommerce sales engine, has introduced an email marketing service. DistributorCentral is now offering Supplier email campaigns that reach over 35,000 industry distributors to help promote everything from Press Releases to Specials to New Product Releases.

DistributorCentral’s email marketing service is its own custom in-house solution. This means they have complete control over their lists and all traffic because emails go out on their own dedicated server.  All measures have been put into place to ensure CAN-SPAM compliance so that emails are validated and delivered from a reputable sender.

“Our list consists of active DistributorCentral users that perform three million product searches per month within the DC platform,” says President Jason Nokes. “For Suppliers, our Email Blast Service is like shooting a bull’s-eye right into the DC Distributors network.  Email marketing is not just a great way to reach your clients, but it can be particularly effective when used in conjunction with social media marketing.” says Nokes. “Each email includes social sharing and the ability to forward to end users.”

“We worked hard to make our email marketing service affordable and easy. All you have to do is provide us with your HTML email or image, and our email marketing specialists will manage your campaign from start to finish. You just sit back, relax and view the campaign reports after the blast is completed”, said Dave Shultz, Vice President of Operations. “We are confident that our new email marketing solutions will help Supplier companies connect with existing and new customers to build successful, lasting relationships.”

“Suppliers who have already sent campaigns out in the month of January experienced great response,” says Tiffany Tarr, Vice President of Sales. “One Supplier noted that their incoming calls and website traffic were remarkably higher as a direct result from blasting with DistributorCentral.”

For Additional Info / Pricing: