Category Archives: General Support

The Revolutionary Eyewear Company FOCALEYES, LLC Brings Branded, Low-Cost, Disposable Reading Glasses Into Focus

FOCALEYES, LLC, a market leader in the manufacture of paper 3D eyewear for the advertising, education entertainment industries announces the introduction of its new FocalEyes line of low-cost-eye glasses with patented Opti-Lens technology.

Reseda, California April 21, 2014

Imagine you’re sitting down in a dimly lit restaurant with this great menu you’ve been eager to try, but can’t read it because you left your reading glasses at home. Or you’re boarding an airplane and picking up the in-flight magazine, only to realize you packed your reading glasses in your luggage. Or have you ever tried to read the impossibly tiny printed instructions on a prescription bottle without your reading glasses? With this week’s launch of FOCALEYES Reading Assist Glasses, you and your customers can now see clearly in these types of situations.

FOCALEYES is an exciting, new patented product from FOCALEYES, LLC. The company was founded by successful entrepreneur Mark S. Margolis, who also owns Rainbow Symphony the leading manufacturer and supplier of 3D glasses, Fireworks Glasses and Eclipse Shades to the promotional products industry since 1975. Mark says, “You could live your entire life without ever having a pair of 3D glasses or Fireworks Glasses and be perfectly fine. Although fun and entertaining, you don’t need them. What people do need is an inexpensive, convenient pair of glasses that allows them to see and read in all types of conditions. Usually around age 40, people start showing signs of presbyopia and lose the ability to focus their eyes. People need glasses with corrective lenses to read. FOCALEYES Reading Assist Glasses solve this problem.”

FOCALEYES are low-cost, brandable paper frame reading glasses that are comfortable to wear, stylish and fun, and offer precise magnification in high- and low-light environments. They can be customized in any color or design, with any company logo or copy. “Any design you can think of can be printed on a pair of FOCALEYES frames,” says Mark. Additionally, FOCALEYES come in a variety of attractive stock frame designs, ready for your logo and creative touch. Inexpensive enough to give away, FOCALEYES are the perfect promotional item.

Besides all the custom benefits that will allow companies of all sizes and industries to tailor these paper reading glasses for their different customers or special events, Mark, who spent six years designing, perfecting and patenting the product to bring it to market, says, “A low-cost pair of reading or eye glasses just didn’t exist. The fact that we can make this product available to lots of people who really need it and for a very low cost is exciting! Think about the impact a product like this could have on people in the world who have no access to corrective lenses, and if they did, wouldn’t be able to afford them. Half a billion people worldwide are in need of eyeglasses!”

Other benefits of FOCALEYES include:

  • Available in four powers: +1.5, +2, +2.5 and a +5 magnifier (In the future, the goal is to introduce basic prescription corrections into the FOCALEYES™ frame system)
  • The +5’s are great for magnifying fine detail work (Think: using as part of a first aid or emergency kit to remove a splinter or dress a wound, or reading 4-6-point type on a prescription bottle)
  • Synthetic water-resistant laminated option for the rugged customer who might, for example, need to read a book or instruction manual while near water
  • Affordable price point at $1-$3 per pair (Most store-bought reading glasses run between $5-$20; prescription glasses run even higher, not to mention the cost of a doctor’s visit)
  • Wide range of quantities to meet every need, with only a 250 minimum order for custom branded glasses
  • Frames are made to last with two layers of extra-thick coated board; lenses are crystal-clear acrylic resin

To inquire with questions or to place an order, visit the FOCALEYES website at or contact 818-708-8400 or Toll Free 800-821-5122

Try the Google Product Export Feature to Help Boost Your Sales! (Available to PRO Distributors)

DistributorCentral gives its distributors the chance to boost their sales with the Google Product Export Feature. This feature exports the products from DC, into a format that you can add to your Google Webmaster account making those products available in the Shopping section of Google.

Once Google has received and approved your products they will become part of the search results when people use Google’s Product Search Tool. When visitors click on products in Google’s Product Search Results they will be directed to your website where they can purchase those products.

If you are unfamiliar with Google Shopping, view the Beginner’s Guide: About Merchant Center.

To enable this feature do the following:

1. While logged into your DC Pro account, go to Account>Preferences>Account Preferences




2. In the Account Preferences, select “Catalog” in the left box.





3. Once you have “Catalog” selected, on the right side of your screen you will see a few options. The last choice is “Access the Google Product feed generator”, here you can select “Yes”, to activate this feature.




4. Now that the Feed is active you can find the Export under Products>Google Product Feed Generator.




There are several fields available for you to customize on this page that will allow you to create feeds for specific catalogs or for the main “All Products” catalog on your website. At its very basic level you would simply enter your website domain name, choose the “All Products” catalog and leave all the other options set to their default values.

If you wish to customize the feed (e.g., you use the discount module on your site and you need to add a discount to the prices included in your Google feed so the match what users will see on your website) follow the instructions for each field on the page.

By default – Google wants the “total minimum price” of a product in your feed. That is, they want the total price (qty * price) plus any setup charge as the value in the “Price” column in your data feed. You may opt to use the minimum per-piece price, or download two columns of pricing for your own calculation purposes, but you will need to remove one column of pricing and ensure that the remaining price column is named “price” prior to uploading the data to Google.

Since shipping is typically dynamic by product, qty, and delivery location – and Google only allows a single value – most users opt to put a basic flat shipping fee in this field. Be sure to also include the state and tax rate if you collect tax from your in-state customers.

Once you submit the form the system will generate the feed (a tab-delimited .txt file) and you will be able to upload the data to your Google Webmaster account.


Suppliers – Control your own Data on DC with spreadsheet exports and uploads.

Did you know that you can export and upload your DC spreadsheet and /or images for importing back into your Product Database from your own DC account? Then you can track that update and you will be notified upon the completion of the product update.

Export your data: You can export your Product, Option and Choice data from your DC products. Most Suppliers only need to export their Products data though for pricing update purposes.

Go to Products Tab > Product Data Export > Excel Data Export

Once you click on Export, you will have the opportunity to export certain fields and criteria. Then “Submit” the file and you will receive an email with a link to download it for editing.






Upload your File: After you have edited your file and saved your changes, you can then upload it again for importing.

You can upload it under Shortcuts on the right side of the home page.

Once the file is uploaded, you can then track the upload and you will receive an email when we complete it.

Image Upload Requirements and Instructions:

Here are the steps / requirements to upload your product images to DistributorCentral to add to your product data:
1. Log into your account. (If you have not received your login, ask your representative for that information)

2. Click on the link below

3. You will see a “Support Tracking” form. Use the images below to add in the information needed.
a. Enter “Your Email”
b. Under “Update Type” select Images
c. Under “Please Update” select Images and deselect all others
d. Upload your ZIPPED file of images by clicking on “Choose File” button.
e. Select “Upload” button and wait for the file to completely upload
f. When done uploading “Save”

Image Requirements as follows:
Image Size:  Minimum- 500 x 500 dpi – Maximum 750 x 750 dpi
Resolution:  72 dpi for online viewing
Mode:  RGB Mode for online viewing
File: must be a jpeg file and must be named according to the item # in DC to be associated correctly.

NOTE:DC system will downsize your large images for the Medium and thumbnail size automatically

Learn more about exporting your data for other service providers:

Once you have your data imported, make them display with this guide:

Customization Preference- Add Virtual Samples to your websites

Make Virtual Samples available for your customers on your website.

This will allow your customers to see what their logo will look like on any of the products that you offer.
There is a $15 per month, per website charge to utilize this feature. Click here to learn more.
Your customers can click on “Add your Logo” and a window will open (second image below) where they can remove and add logos to this product. They can save this as a PDF as well to print off or email it.
This is what that will look like on your site below:

A window will open like this when they click on “Add Your Logo.”

Remember to Publish your site after you enable this feature!

Customization Preference – Change Prices on your Website / Strike Through Pricing

You can customize the pricing that shows to your customers for products on each of your DistributorCentral websites!

There are a few different options that you can take advantage of when editing the pricing for your websites. There is a $20 charge per website, per month to utilize this feature.

You can mark up the prices with a percentage above Net pricing, mark the pricing down a percentage from Retail pricing, or set the margin for the Retail markup.
This feature could be helpful to those distributors who are creating company stores for their customers or possibly even for those who just want a competitive price on their website for promotional products.
There are many other reasons why you might want to use this new feature to help make your site your own.

Click here to see the instructions to add this feature to your website.

Once you have that preference set up, you can also set up a preference to allow “Strike-through pricing” so your products pricing has a red line through the original cost and have the discounted cost under it. 

Here are the steps to set up “Strike-Through Pricing” – Note: this will only show up after you have enabled the “retail adjustment” preference above. It will also only show up on the details page of each product as it is clicked on.

  1. Go to Websites Menu> Add/Edit Websites
  2. Click on Preferences to the right of your website
  3. Click on “Catalog” to the left
  4. Find the preference titled “Show Strikethrough pricing on product catalog?”
  5. Set that to “Yes”
  6. Save the changes
  7. Publish the website to make those changes live

Customization Preference- Change Product Images

You can customize the images that show to your customers representing products on each of your DistributorCentral website catalogs!

There is a $20 charge per website, per month to utilize this feature.

Maybe you would like to add your customers logo to all the products that are listed on their company store website to help them visualize what the finished product will be. . .
maybe you would just like your own images to represent certain products on your website.

There are many reasons why you might want to use this new feature to help make your site your own.

Click here to see the instructions to add this feature to your website.

Improved eVirtual sampling tool added to DC’s suite of services

Virtual sampling just got simpler thanks to CustomView. Best of all, the improved eVirtual  sampling tool as recently released by CustomView has already been integrated into Distributor Central.

eVirtual enables your customers to personalize product samples for viewing and sharing. It is very simple to integrate into an existing web catalog or shopping cart.

Expect to be impressed by the new interface… maybe even have some fun with it. The eVirtual sampling tool is a breeze to use and is amazingly intuitive. The user can easily make corrections to custom images and logos using wrap, skew and eraser functionality. Being browser independent, eVirtual can be used in multiple devices.

As noted, this new virtual sampling tool is up and running on DistsributorCentral. Distributor Pro members get the virtual sample tool on one website at no charge. Virtual sampling can also be added a la carte for a small monthly fee.

You’ll want to check it out. To take a tour of the eVirtual tool, go to It’s yet another reason DistributorCentral stands apart as the industry’ premier eCommerce sales engine!

Google Analytics Tips: 10 Data Analysis Strategies That Pay Off Big!

Here is a great article by Google Analytics guru Avinash Kaushik:

Google Analytics Tips: 10 Data Analysis Strategies That Pay Off Big!

Remember you can integrate your DC website with Google Analytics, instructions are here:

Integration with Google Analytics


Supplier Ratings

Did you know that DistributorCentral allows you to rate your experience with Suppliers on DistributorCentral?

1. You can rate the overall experience with Suppliers by clicking on the Rate Your Suppliers link under “Suppliers” in your main Menu at the top of your DC account.



2. You can also rate your experience with Suppliers on individual orders from the summary page of each order. RateSupplier#1

3. Finally, you can rate quality of supplier product information at the bottom of the details page for each product in DistributorCentral.

Watch the short video to learn how to rate Suppliers in your DistributorCentral account.