Category Archives: Guides and Tutorials

Try the Google Product Export Feature to Help Boost Your Sales! (Available to PRO Distributors)

DistributorCentral gives its distributors the chance to boost their sales with the Google Product Export Feature. This feature exports the products from DC, into a format that you can add to your Google Webmaster account making those products available in the Shopping section of Google.

Once Google has received and approved your products they will become part of the search results when people use Google’s Product Search Tool. When visitors click on products in Google’s Product Search Results they will be directed to your website where they can purchase those products.

If you are unfamiliar with Google Shopping, view the Beginner’s Guide: About Merchant Center.

To enable this feature do the following:

1. While logged into your DC Pro account, go to Account>Preferences>Account Preferences

 

 

 

2. In the Account Preferences, select “Catalog” in the left box.

 

 

 

 

3. Once you have “Catalog” selected, on the right side of your screen you will see a few options. The last choice is “Access the Google Product feed generator”, here you can select “Yes”, to activate this feature.

 

 

 

4. Now that the Feed is active you can find the Export under Products>Google Product Feed Generator.

 

 

 

There are several fields available for you to customize on this page that will allow you to create feeds for specific catalogs or for the main “All Products” catalog on your website. At its very basic level you would simply enter your website domain name, choose the “All Products” catalog and leave all the other options set to their default values.

If you wish to customize the feed (e.g., you use the discount module on your site and you need to add a discount to the prices included in your Google feed so the match what users will see on your website) follow the instructions for each field on the page.

By default – Google wants the “total minimum price” of a product in your feed. That is, they want the total price (qty * price) plus any setup charge as the value in the “Price” column in your data feed. You may opt to use the minimum per-piece price, or download two columns of pricing for your own calculation purposes, but you will need to remove one column of pricing and ensure that the remaining price column is named “price” prior to uploading the data to Google.

Since shipping is typically dynamic by product, qty, and delivery location – and Google only allows a single value – most users opt to put a basic flat shipping fee in this field. Be sure to also include the state and tax rate if you collect tax from your in-state customers.

Once you submit the form the system will generate the feed (a tab-delimited .txt file) and you will be able to upload the data to your Google Webmaster account.

 

Google Analytics Tips: 10 Data Analysis Strategies That Pay Off Big!

Here is a great article by Google Analytics guru Avinash Kaushik:

Google Analytics Tips: 10 Data Analysis Strategies That Pay Off Big!

Remember you can integrate your DC website with Google Analytics, instructions are here:

Integration with Google Analytics

 

New Website Feature – Migrating Websites From Your Main Account To Child Accounts

DistributorCentral has rolled out a new tool in the website editor that lets you easily replace websites in child accounts with content from a website template in your main account.  This is a powerful way to quickly create new websites, using an existing design, for your sales persons within their own child accounts.  The migration tool will automatically publish the child account website, so you do not need to take this step in the child account.

Here is how to migrate a website to a child account:

  1. Log into your DistributorCentral account
  2. Under Websites on the menu bar go to Add/Edit Websites
  3. Click the Edit link next to the website you wish to migrate
  4. On the Website Main Menu, select Website Publisher – the gear with the check mark
  5. Scroll down to the header Migrate Website to Child Accounts
  6. Click on the link and then select “OK” on the confirmation
  7. Here you will see all of your child accounts and their websites
  8. You can select any number of websites in this area.  Each website selected will be replaced by the website you are currently in.  To help you keep track of which website you are in there is a link above to your website that you can use to check. *NOTE* Each child account that is created comes with a standard website that only has the product catalog.  This means that it’s easy to create a few child accounts and using the migrate tool to replace the standard site with the one from the main account.
  9. After selecting the websites, click the button Migrate Websites.
  10. The selected websites will be replaced and published
  11. Wait 15 minutes and take a look at the child account websites.

You Can Put Flash Files On Your DistributorCentral Website

A flash file is a file type, seen as .swf, and contains animations or applets.  If you have a flash file or are thinking about getting one, you can add this to your DistributorCentral website.  Here is a link to some examples of flash files, these are examples only, Click Here.

To add a flash file to a DistributorCentral website:

First, upload the SWF file into the Content Manager of your site:
Edit your site
– Go to the Content Manager for the site
– Click on the Documents tab and then on the Add New Document button (see example below)
– Browse and Upload the flash file from your computer

Next, you would go and edit the portion of your site where you want the flash file to run…for example if you want the flash file to play on the home page, you’d need to go to Add/Edit Page, and then Edit or Add a block to your home page. From there, to reference the flash file:
– Select Written Content from the Content dropdown menu
– Click on the Insert Flash icon (see example below)
– Click on Browse Server and then select the SWF flash file that you have uploaded in the Content Manager
– Once selected, click on Save and Preview your site to make sure that it works
– Remember to Publish your site to make the changes live your actual website.

If you have the HTML code to reference the flash file, you can manually add the code into a Written Content area:
– Select Written Content from the Content dropdown menu
– Select Basic HTML/Text in the Web Editor Preference area
– Paste in the reference HTML for your flash file (see example below)
– Once pasted, click on Save and Preview your site to make sure that it works
– Remember to Publish your site to make the changes live your actual website.

Favicon – Distinguishing Your Tab With Your Brand!

What is a Favicon?

It is the customized icon next to your bookmarked website and your logo on the corner of a website tab.  It’s a great way to help your site stand out among many bookmarks and tabs.  Look at how you can identify the different sites based on the tab logo:

How do you put a Favicon on your site?
First off, we would like to make it well known that for Favicons to work, we need to be hosting your domain. To make your own favicon:

  • Make a graphic 16×16 pixels in a graphics program like PhotoShop
  • Save it as a bmp file
  • Now you need a graphics program to convert the bmp to an icon.  We recommend Irfanview. Visit this link to download the program.  www.irfanview.com
  • Use the program to change the bmp image into an icon
  • Name it favicon.ico
  • Now on your DistributorCentral website: Upload to your Content Manager the favicon.ico under the Documents tab
  • Once your site is published, the Favicon icon will show up shortly after

Now you have a Favicon to display your site that gives it a bit more professionalism.

New Supplier Feature – Embed Code For Virtual Catalogs

For suppliers in DistributorCentral, we have added the embed code for the virtual catalogs.  This is similar to the embed code you would take from YouTube to display on your site.  This is an easy way to place virtual catalogs on your site where the customers can quickly view the virtual catalogs on your own website.

If you have not uploaded a catalog, you may do so by Clicking Here and following the instructions.  To obtain the embed code for a virtual catalog you have uploaded, follow the steps below.

Start by logging into DistributorCentral, on the menu bar, under ProductsUpload PDF/Virtual Catalog.

For each of the catalogs you have uploaded in DistributorCentral, below it you’ll see the embed code.  Copy the code and paste it onto your site.  If you are using a DistributorCentral site you can follow the same instructions for adding the code as the video for embedding YouTube videos Here.

You can now embed this code into your website so the virtual catalog can be on a normal webpage instead of a direct link to an outside page that has the catalog.

Here is what it looks like:

Using Links To Create Your Own Category List – for Advanced Users

You can make your own category list in DistributorCentral with some work.  This is for more advanced users and is complemented by reviewing the Advanced Written Content Features video.  This only works on custom pages, ie home page or contact us page, and will not be reflected in the product catalog area.  Additionally, it will require upkeep unlike our, Category List block that is more limited but updates well, to ensure that it remains up to date.

Here is what our “Category List” section looks like on a website.  These are our Master Categories and cannot be changed in our system.  To customize this we will have to create a series of links in a written content block.

This category list is on my home page, so I go in and edit my home page.  I want to edit the block with the “Product Category List.”

After clicking edit, I want to change the “Product Category List” to “Written Content” with the drop down on the right side of the section.  The page will refresh and you’ll see a blank text space.  If there is anything in the text box, delete it, since it works just like Word.  Now you can add a table.  To do so, click on the table icon on the middle row on the right hand side.  A popup will appear and you should change the rows to the number of categories you will put and the column to 1.  Additionally, I would suggest putting border size to zero so the outline of the table does not show up.

Now you can type in your category, highlight the words and click the link icon, which is in the middle row on the right hand side.  Put the address in the url box and click okay.  You’ll need to get this address from your website either with custom catalogs or doing a search and copying the address.

Repeat until you have put your categories in, click save, and publish your site.  Here is what one or mine looks like:

To learn more about using the written content section Click Here.

Are We Missing Suppliers?

DistributorCentral focuses on representing products from the leading Suppliers in the Promotional Product Industry. This emphasis largely comes from Distributors suggesting to us great Promotional Product Suppliers that we might be missing in our system. If you have relationships with Suppliers who’s products you’d like to see on DistributorCentral, let us know. Just fill out the form on the Home page in your DC account, and we’ll touch base with the Supplier(s) to see if they’d be a good fit for DC.

Also, it’s a nice gesture for Distributors let the Suppliers who are currently members of DC know that you value their products and service as well!