Category Archives: Business Development

Beginners Guide to SEO for Promotional Products Websites


SEO (Search Engine Optimization)
is the activity of ensuring that a website can be found in search engines for words and phrases relevant to what the site is offering, primarily focusing on growing visibility in organic (non-paid) search engine results. SEO encompasses both the technical and creative elements required to improve rankings, drive traffic and increase awareness in search engines.

Whether you already have a website or are planning to build a fresh site using DistributorCentral’s Responsive Website Editor, understanding the most basic, effective SEO practices that you can do yourself can make a huge difference to your site’s performance since the majority of web traffic is driven by major commercial search engines such as Google, Bing, and Yahoo!

There is an art and a science to SEO, and an endless array of websites and SEO professionals out there who can help optimize your website, but the following are a few easy tips to help you improve your SEO that you can do yourself.

1. “On-Site” SEO Elements

These elements are part of the content on each page of your website that should be optimized to help search engines accurately index your pages.

Keywords: keep it simple – choose of up to five keywords or keyword phrases in your web content that make it possible for people to find your site via search engines. There are many keyword search tools available online to help you find the most relevant keywords that will drive ongoing web traffic and conversions on your site. Keywords can be sprinkled throughout the actual page content as well as added to META TAGs on your pages, but having relevant, applicable content in the actual text on your web pages is critical to accurate indexing.

Title Tag: The title tag on pages of your website tells search engines what any given page is about in the most concise and accurate way possible. It should be 70 characters or less and include your business or brand name and keywords that relate to that specific page only. This tag is placed between the <HEAD> </HEAD> tags near the top of the HTML code for the page.

Meta Description: The meta description is the snippet of information below the link of a search result. Its purpose is to describe the contents of the page to the searcher. You want to write your meta description with a human audience in mind that includes the page’s main keywords, as the meta description does show up in search results. It should do everything possible to drive the searcher to click.

2. Additional On-Site SEO Elements

Internal Links – You can help search engines learn more about your website by internally linking to other pages on your website within your content. Leverage tools such as DistributorCentral’s “Custom URL Builder” to create direct, succinct, links to key pages or product categories on your site. For example, you could create a custom URL that, for example, appears to the search engines as “mywebsite.com/tumblers” that links to a specific set of tumblers that you feature on your website. Search engines love short, descriptive URLS when categorizing your website.

Header Tags – Using header tags helps both readers and search engines break up your content into digestible sections. Each page should have a main header title tag (“H1” tags in html) that describes what that page contains. Subheaders (H2, H3, etc.) can further categorize content on that page.

Image Name & ALT Tags – Search engines not only crawl the text on your webpage but they also search for keywords within your image file names, so name your images descriptively and in plain English. Alt tags are shown when you hover over an image with your mouse and they add SEO value to your website. Adding appropriate alt tags to your images can help you achieve better rankings by associating keywords with images. Using alt tags is an effective way for your e-commerce products to show up in Google image and web search.

3. Content

The key to pleasing both search engines and visitors is to have quality content on your website. Here are some examples of quality content:

  • Blog Posts
  • Industry Articles
  • Case Studies
  • Infographics
  • Videos
  • Podcasts

Creating quality content for your website can be a huge investment of time and resources, but it doesn’t have to be if you take advantage of the resources already available to you. Search engines love relevant content, and ideally visitors to your site find the content useful such that that they share it via social media, leading to even more visitors. You can start out simple by creating blog posts on your website, and as your audience grows, you can expand your content to include additional types of media.

4. Link Building

The basic goal of link building is to get other websites to link to yours.

Link Building Ideas for Promotional Products Distributors:

•    Submit guest blog posts to popular blogs in our industry and to the markets you sell to. Generally, you will get a link back to your website in an author notation. DistributorCentral often features guest blog articles in our monthly CentralZone newsletter submitted by Suppliers with relevant articles about product category trends.

•    Reach out to related (but not competitive) businesses to see if they will link to you. A good way to do this is to see if the businesses you work with have link pages on their site for partners, vendors, suppliers, etc.

•    Create local search profiles and social media profiles to attract clicks and generate more incoming traffic to your website.

•    Submit your website to applicable industry directories. For example, a promotional product distributor that specializes in custom wedding invitations and save the date magnets could get listings with a link back to their website on The Knot or The Wedding Channel and other similar sites.

•    Submit your website to the “local” pages of Google, Bing, etc., to ensure that your site is found “locally” when people are searching for services such as yours in your area.

•    Create your own or find Infographics to convey the power of leveraging promotional products in you clients marketing efforts. Take advantage of PPAI’s resources that speak to the power and value of promotional products:
Get In Touch Advertising site and the Promotional Products Work site

5. Monitor your Results – keep track of your SEO progress

There are a lot of valuable SEO tools available online. Start with basic monitoring to help you learn more about whether your SEO efforts are making a difference.  Google Analytics can help you learn more about the visitors to your website and monitor your organic search traffic sources to see what keywords people are using to find your website in search results. Monitor traffic to your website as you launch new marketing initiatives and learn from which efforts drive traffic to your site and which don’t. Adjusting your tactics as a result of accurate analytics is one of the most powerful ways to build your sites’ relevance and search engine rankings.

Blog Article by:
Stephanie Protz, DistributorCentral
Marketing Director

Q & A with Bill Petrie


Founder & CEO of brandivate

What’s in your work bag?  Whether it’s a backpack, satchel, or messenger bag, most of us in the promotional product industry are heavily geared up, mainly because we acquire a variety of samples and tech gadgets from not only our own companies we work, but from industry events.

As I sat down for lunch with Bill Petrie from brandivate to discuss this month’s CentralZone article topic, he started unpacking all of his gear, so I asked him to show me what’s in his bag.

What items do you always carry in your backpack?

My Leed’s elleven brandivate backpack always has the following items when I travel. I can’t go anywhere without my earbuds (Leed’s), a microfiber cleaning cloth (Toddy Cloth), a USB holder that I received at last year’s LDW conference, an assortment of pens (Prime/Jetline), 4-in-One charging buddy (HIT) from skucon, and lastly a brandivate cap to leave with a client (Vitronic).

What is the newest promo item you received that you can’t live without?

I am a self-professed serial charger, so I absolutely cannot live without my Juicebox external battery pack by OrigAudio.  I get very nervous when my devices get below 50% battery life. Back in the day my travel revolved around making sure all of my devices were fully charged. When I travel now, I am more relaxed knowing that my devices are fully charged by the time I land.

What is a typical day like at brandivate headquarters?

A typical day in my home office consists of conference calls, content writing and working on client deliverables.  And every Friday I have the pleasure of recording a podcast episode of Unscripted with Kirby Hasseman.

DC’s Tarr attends PPAI Women’s Leadership

Vice President of Sales for DistributorCentral, Tiffany Tarr, CAS attended the 2016 PPAI Women’s Leadership Conference held in Atlanta, Georgia, this past June. She spent two and a half days of learning and connecting with nearly 160 attendees.

“The 2016 Women’s Leadership was one of the most memorable events I’ve attended in a while.  This event creates a unique environment for women to learn from each other.  I think women have a unique experience. Being a working mom and wife, it’s easy to sometimes feel like you are drowning in a sea of endless deadlines, piles of emails and hours of driving back and forth to sports events.  This event allows us to all learn from each other and create a support system of other strong professional industry women,” said Tarr.

“The 2016 programming provided amazing content.  Each speaker brought real life experience and tools that I’m able to directly apply into my professional and personal life.” She added, “that in addition to creating lasting friendships, is why Women’s Leadership is a must attend conference!”

Get the MOST from your Service Providers

For those of you that are putting together your game plan for the PPAI Expo next week, be sure to take some time to reflect on the services for which you rely on Industry Service Providers.

It’s very likely that you may be using only a FEW available features, when a service provider may have a COMPLETE solution that can allow you to run you business from anywhere.

Start by making a list of the technical issues or pain points that you are looking to resolve, or a “wish list” of the tools that would help you to conduct business more efficiently.

Coming home from the show with tangible solutions to these issues will provide you a true sense of accomplishment.

Most often at tradeshows, Service Providers are lumped together in one aisle awaiting your visit. While they don’t have the flashiest, newest promotional item to impress your clients with, they do have valuable tools that can alleviate your biggest stressors.  A simple conversation may help you uncover ways to free up resources and time. Service providers exist for this very reason; they provide you the benefits of a full-time staff at a fraction of the price.

Do you really think that a “Technology Company” hasn’t made any new advances since you signed up X many years ago? If you haven’t checked in with your service provider since signing up for an account with them, you are missing out on the critical advances that are continually being made.

It’s the job of Service Providers to keep your business relevant and on track with continually evolving technology and support. No small or medium sized business can afford to fall behind with technology trends. Rather than being stressed about technology, small business owners such as yourselves have these tools readily available and often times for FREE.

Have a website? Is it responsive? If you do not even know what that means, it’s time to talk to your website provider.

Take advantage of meeting with the people that you rarely see. January’s brandivate marketing article Tradeshow Maximization talks about being mindful of your time on the show floor.

Step into your service providers’ booths and ask them to do a quick overview of the services you use and show them the list of your pain points. Making a personal connection on the show floor can be a big advantage. Most likely the high-level operations (a.k.a. technical gurus) are there and can offer valuable insight and might even decide to take on your project personally.

Set up follow up meetings on the spot so that you come home to standing appointments on your schedule. Hold yourself accountable for keeping these meetings afterward so that your pre-show planning efforts come full-circle to make your 2016 more successful and more efficient.

To help you get started with your list here are the top 5 reasons to visit with Industry Service Provider, DistributorCentral.

Top 5 reasons to visit the DistributorCentral Booth (#4661)

5. Brush up on the PRESENTATION TOOLS available that allow you to easily share product ideas with your customers.

4. Order ARTWORK SERVICES directly through your DC account.

3. Learn how to create and host COMPANY STORES for your top customers.

2. Download and take a tour of the DC APP for when you are on the go.

1. Demo our new responsive website builder and create a new MOBILE-FRIENDLY WEBSITE on the show floor.

*BONUS REASON: Happy Hour on Tuesday, Jan 12th at 3:00 pm, Booth 4661*

For more information view DistributorCentral’s 2016 Distributor Tools Brochure

Stephanie Protz, CAS | Marketing Director
sprotz@distributorcentral.com
@stephprotz

Tradeshow Maximization

After the merriment of the holidays comes a harsh reality: trade show season. The first major show of 2016 (ASI Orlando) finished yesterday and the “granddaddy of them all,” PPAI Expo starts on Sunday. Throughout the remainder of the winter are numerous regional shows, the TOM Shows, and finishing with Expo East in March. As a distributor attending trade shows, are you doing the right preparation to get the most out of shows you attend?

This is not your typical “wear comfortable shoes” or “drink plenty of fluids” trade show post. Rather, here key strategies to focus before, during, and after the show to maximize your investment:

Before the Show

  • Know exactly what you want to achieve at the show. Going to a show hoping to see “new ideas” is a quick way to minimize the impact a show can have on your sales year. Instead, look for specific products to solve specific challenges for specific clients. In other words, be specific.
  • Plan your booth visits and organize them as “must see” and “want to see.” There are many time vampires at trade shows; so by prioritizing your booth visits, you can assure yourself that you will see the most important suppliers and service providers.
  • Attend education sessions. At almost every show there is free education to help you grow your business. View the available sessions online and attend the ones you feel will have the most impact on your business.

At the Show

  • Be laser focused on what you want to accomplish. There will be countless opportunities to socialize outside the show hours. Work your plan and avoid the casual chatter that can derail that plan.
  • Stop waiting in line at crowded booths. If a booth you have on your target list is jam packed, move on. Waiting in line for even five minutes is a complete waste of your most valuable asset – time. Instead, go to the next booth on your list and make a note to come back to the busy booth later.
  • Carry as little as possible. Dragging around 28 pounds of catalogs won’t do your back any favors and will only serve to slow you down. Ask exhibitors to scan your badge and to send you the catalogs you feel you need.
  • Leverage technology. If you see a great idea, use your smartphone or tablet to take a picture. Then, so you remember why you took the photo in the first place, send it to yourself as an email attachment with a few notes so you can draw it back to a specific client project.

After the Show

  • Implement select key learnings from education sessions. Trying to take in and apply all the information you learned at education sessions is like drinking from a fire hose. It’s far better to take one or two ideas that will truly and positively impact your business over the following three months.
  • Follow up with your clients. This one is both obvious and overlooked at the same time. Far too often distributors try to follow up with all their clients the day they get back from a show. Plan to follow up with a few a day until you’ve communicated with each and every one.
  • Follow up with exhibitors. Similar to following up with your clients, get with exhibitors after the show to ensure you receive the samples or information you need to add value to your clients. With their hectic travel schedules, they will appreciate a friendly reminder.

Taking some time to plan your time at a trade show can dramatically improve the quality of the information you receive while you are there. If you don’t institute – and execute – a strategy before, during, and after the show, your ROI will vary greatly.

Have a great show!

Bill Petrie
engage@brandivatemarketing.com
brandivatemarketing.com
 
 brandivatemarketing
 @brandivatemktg
 

About brandivate

Bill has over 15 years working in executive leadership positions at leading promotional products distributorships. In 2014, he launched brandivate – the first executive outsourcing company solely focused on helping small and medium sized promotional products enterprises responsibly grow their business.

A featured speaker at numerous industry events, a serial creator of content marketing, Vice President for the Promotional Products Association of the Mid-South (PPAMS), and PromoKitchen chef, Bill has extensive experience coaching sales teams, creating successful marketing campaigns, developing operational policies and procedures, creating and developing winning RFP responses, and presenting winning promotional products solutions to Fortune 500 clients.

Effectively Responsive

One of the more trendy buzzwords in business in the past year has been “responsive.” As it relates to technology, the discussion centers around responsive web design (RWD). RWD is an approach to building websites that provides an optimal viewing experience across multiple devices – from desktop computers to a trusty iPhone.

Google made RWD a critical business issue in April of this year when the search engine announced that non-responsive websites would see a significance decrease in mobile search results. In other words, websites that can be viewed easily on both desktop and mobile devices would outrank sites that do not – pretty important when you consider the client-facing web experience is generally the first impression a potential consumer sees about an organization.

When the same word is applied to sales teams, it has a much different – and often, misinterpreted – meaning. To the vast majority of salespeople, being responsive means they must reply IMMEDIATELY to every inquiry, voicemail, email, text, tweet, or Facebook message from a client. These are the salespeople that struggle to finish quotes and client presentations on time because they have dedicated themselves to being the fastest responsive gun in the industry.

Responsiveness in sales is much more than being fast. Here’s an example:  a lead arrives from your (hopefully responsive) website and, to show how quick you are to respond to any inquiry, you call them within three minutes of getting the initial email. However, if you can’t answer any of the questions they pose, your speedy response time is not only irrelevant, it’s bad business.

If you don’t give relevant information or content that speaks directly to the needs of your customer, responsiveness has no value. A salesperson who is effectively and responsibly responsive knows that it’s a delicate balance of speed, quality, and control: 

Speed – Stop trying to break the record for fastest response time; instead, define reasonable expectation metrics for how long it should take you (or your team) to respond to emails, voicemails, and leads – and stick to them. 

Quality – In our information society, speed over accuracy has led to a dramatic erosion of quality. Think about how foolish media outlooks appear as they fall all over themselves to the first to report a breaking news story. Your clients would much rather you take a few extra minutes to provide them quality information than have you be the quickest to respond. 

Control – Clients who give you multiple projects at a time are notorious for contacting you numerous times a day for updates. A better solution – and one that your client will appreciate – is for you to take control of the communication process. Commit to sending an email at the end of every business day to provide status reports. Coach them to respond to those emails with any questions of clarification. They will welcome you leading the flow of information and you will enjoy the time saved by not responding to 12 emails a day.

Being responsive is much more than a simple exercise in quickness – it’s helping your client move through the buying process by balancing the speed, quality, and control of information. Doing so will help forge stronger and longer lasting relationships with your clients.

Bill Petrie
engage@brandivatemarketing.com
brandivatemarketing.com
 
 brandivatemarketing
 @brandivatemktg
 

 

About brandivate
Bill has over 15 years working in executive leadership position at leading promotional products distributorships. In addition, he launched brandivate – the first executive team outsourcing company solely focus on helping small promotional products companies responsibly grow their business. In March of 2015, Bill began a partnership with Proforma to assist their Owners growing their individual distributorships.
 
A former speaker at the PPAI Winter Expo and current member of the board of directors for the Promotional Products Association of the Mid-South (PPAMS), Bill has extensive real-world practice coaching sales teams, creating successful marketing campaigns, developing operational policies and procedures, creating and delivering RFP responses, and successfully presenting promotional solutions to Fortune 500 clients.

Hirsch Gift, Inc. Announces New Brand

Hirsch Gift, Inc. has expanded their Branded Pavilion to include Logitech computer and tablet accessories. Vice President Paul Hirsch stated “Logitech has a sharp focus on innovation and quality, which is synonymous with Hirsch Gift. We are excited to introduce Logitech to our industry, and our family of brands.”

For More Information visit: www.hirschgift.com

 

Personal Networking in the Digital Age

Personal Network

Building a strong and viable network is something every business person understands is critical to long term success. The advent of social media platforms and other technologies provides the ability to reach out to virtually anyone to grow that network. While that access has made it easy to rapidly build a network, it has eroded authenticity and has made it difficult to grow one that is truly personal or meaningful.

In the digital age, it is more important than ever to leverage humanity to truly stand out and add value to a network. Here are three steps to ensure that the network you develop is not only powerful, but personal:

1. Pay It Forward– Are you offering people in your network information or ideas that would help them achieve their goals? No one likes an “all-take, no-give” personal relationship and your professional relationships are no different. When you share information that benefits someone in your network it goes a long way to building both authenticity and trust – two necessary ingredients to a strong network.

2. Be Genuine – When you have sought someone out in your network for assistance, be candid and up front about it. Beating around the bush can feel like a waste of time at best and disingenuous at worst. Ask for what you need politely, but directly. Then listen closely and take in all the information they are willing to give. Being bashful will only limit the growth and viability of your network.

3. Be Consistent– Touch base with those in your network on a regular basis. If you only make contact when it is for your benefit, all trust will be destroyed and people will view you as merely an opportunist. Congratulate people on a new job, comment on a blog post they’ve written, or engage them on an article they shared. Your consistent engagement will be viewed as professional, not opportunistic.

The goal of any network is to develop – and maintain – strong relationships that push each other to achievement. The ease of available information online has made it easier than ever to build a network. However, a network that is built without putting the needs of other first, without consistency, and without candor is nothing more than a house of cards that will collapse at the exact moment the network is needed.

Bill Petrie
engage@brandivatemarketing.com
brandivatemarketing.com
 
 brandivatemarketing
 @brandivatemktg
 

 

About brandivate
Bill has over 15 years working in executive leadership position at leading promotional products distributorships. In addition, he launched brandivate – the first executive team outsourcing company solely focus on helping small promotional products companies responsibly grow their business. In March of 2015, Bill began a partnership with Proforma to assist their Owners growing their individual distributorships.
 
A former speaker at the PPAI Winter Expo and current member of the board of directors for the Promotional Products Association of the Mid-South (PPAMS), Bill has extensive real-world practice coaching sales teams, creating successful marketing campaigns, developing operational policies and procedures, creating and delivering RFP responses, and successfully presenting promotional solutions to Fortune 500 clients.

The Information Game

Information GameIn a competitive business environment the most important form of currency is information. Most promotional products distributor owners and salespeople employ some sort of customer relationship management (CRM) database to manage sales opportunities. A database that has contains high quality information serves as an effective tool to help handle accounts as well as understand how many and what types of opportunities are in the sales pipeline at any given time.

However, a database is only as good as the information that has been entered into the system. A lack of information or, even worse, access to bad information will hinder your ability to drive business growth. To keep in touch with prospects and clients, it is essential that your CRM database contains relevant and accurate data. To accomplish this, there are three simple steps:

1. Keep it Current – Utilizing a CRM database is useless if the information is out of date. When this happens, calls don’t get answers and direct mail pieces don’t get to the right contact leading to a waste of resources. If you can’t clean outdated data, get rid of it. Bad data is more costly to keep than it is to simply purge.

2. Input Everything – To get the most out of a CRM database, record everything so you can analyze your clients. Are there missed opportunities for add-on sales? Do certain customers buy in cycles? Is there a company milestone coming up next year? Looking at your data this way will keep you thinking in terms of helping your clients and building relationships.

3. Act Now – Armed with insights generated from clean CRM data, it’ far easier to make informed resource decisions. After each sales effort (prospecting call, presentation, merchandise quote, etc.), data should be collected to give additional insight on future sales endeavors: What worked? What didn’t work? How did the client react? Were the ideas presented in line with their goals?

Used properly, a CRM database is an enormous asset to your company. Keep it current, input everything to identify new sales opportunities, and use those insights to drive sales activity. The CRM database should provide far more than just a list of current contacts and their particular details. It should be the starting point for any and all sales efforts.

Bill Petrie
engage@brandivatemarketing.com
brandivatemarketing.com
 
 brandivatemarketing
 @brandivatemktg
 

 

About brandivate
Bill has over 15 years working in executive leadership position at leading promotional products distributorships. In addition, he launched brandivate – the first executive team outsourcing company solely focus on helping small promotional products companies responsibly grow their business. In March of 2015, Bill began a partnership with Proforma to assist their Owners growing their individual distributorships.
 
A former speaker at the PPAI Winter Expo and current member of the board of directors for the Promotional Products Association of the Mid-South (PPAMS), Bill has extensive real-world practice coaching sales teams, creating successful marketing campaigns, developing operational policies and procedures, creating and delivering RFP responses, and successfully presenting promotional solutions to Fortune 500 clients.

Taking the “Blah” out of Blogging

Blog Article about BloggingDigital client engagement has evolved to the point where there are so many tools; it’s not only hard to know where to start, but also to know where to focus the resources necessary to achieve results. This generally leads to frustration or, even worse, inaction. Today’s business environment is far too competitive to ignore that digital marketing – specifically, content marketing/blogging – can not only drive traffic to your website, but also position you as an expert and win you clients.

Why content marketing? The numbers are staggering:

  • 54% of marketers generated a client from their blog in 2014
  • 86% of small business marketers view their blog as their most impactful marketing tactic
  • 72% of SEO (Search Engine Optimization) professionals rate blogging as their top inbound marketing activity

How about a personal, real world example? If you go to Google and type in the word “brandivate,” at least 8 of the top 10 results will be some form of brandivate marketing. While there are many factors at play, I mainly attribute this SEO success to content marketing: the brandivate blog.

While success through blogging isn’t a new concept, it is one that is gaining wild momentum. In 2014, the largest blog hosting site as over 83 million unique visitors in the United States EVERY month.  Blogs fuel SEO as search engines crave valuable content and reward you for it as evidenced by the brandivate blog.

Once you’ve decided to incorporate a blog into your marketing strategy, there are five guidelines to steer your efforts in the right direction:

Consistency – If you don’t have a calendar set up for your blog, how will your followers know when to come back for new content? For example, excluding holidays, the brandivate blog has fresh content every Monday and Thursday. Find a schedule (weekly, bi-weekly, etc.) that works for you and hold yourself accountable to it. No one starts a blog only to become one of the 95% that abandon it due to lack of consistency.

SEO – Use your blog to drive people to your website. A great way to incorporate key words is to take advantage of alternate text for images. On every brandivate blog post, the alternate text of the image used to support the text has the words “brandivate blog” and then the title of the blog. This has resulted in the brandivate website to be the top search result on Google. Also, ensure your blog is mobile friendly as it will negatively impact your SEO if it’s not.

Promote – Leverage social media to promote the heck out of each post. By linking your blog post to Twitter, Facebook, LinkedIn and commonsku, you drive people to your website. Twitter is especially useful for this purpose and there are dozens of free programs such as TweetJukebox that will automate it for you. In the din of social media noise, relentless promotion is your best friend.

Write for your Audience – I can’t stress this enough. Many beginning bloggers tend to make the mistake of writing about themselves or their business. Remember, readers generally want to read about things that concern them, not you. For example, think in terms of what they already know, and what do they want to know about the promotional products industry. Deliver information based on their needs and focus on how you can help them.

80/20 Rule – Don’t fall into the trap of having your blog be solely about the latest products or just to “sell something.” A full 80% of your posts should be focused on building your readership by educating and entertaining them. Share a case history, relate to a common client problem, or discuss how social media has impacted your personal marketing efforts. This way, when you do change things up and post something that is sales-based, it will stand out.

Content marketing can provide a high return on your resource investment when done correctly.  Being consistent, focusing on SEO, promotion, writing for your audience, and keeping the 80/20 rule top of mind will set you apart from the competition either unwilling or unable to engage with their target audience.

Bill Petrie
engage@brandivatemarketing.com
brandivatemarketing.com
 
 brandivatemarketing
 @brandivatemktg
 

 

About brandivate
Bill has over 15 years working in executive leadership position at leading promotional products distributorships. In addition, he launched brandivate – the first executive team outsourcing company solely focus on helping small promotional products companies responsibly grow their business. In March of 2015, Bill began a partnership with Proforma to assist their Owners growing their individual distributorships.
 
A former speaker at the PPAI Winter Expo and current member of the board of directors for the Promotional Products Association of the Mid-South (PPAMS), Bill has extensive real-world practice coaching sales teams, creating successful marketing campaigns, developing operational policies and procedures, creating and delivering RFP responses, and successfully presenting promotional solutions to Fortune 500 clients.