For those of you that are putting together your game plan for the PPAI Expo next week, be sure to take some time to reflect on the services for which you rely on Industry Service Providers.
It’s very likely that you may be using only a FEW available features, when a service provider may have a COMPLETE solution that can allow you to run you business from anywhere.
Start by making a list of the technical issues or pain points that you are looking to resolve, or a “wish list” of the tools that would help you to conduct business more efficiently.
Coming home from the show with tangible solutions to these issues will provide you a true sense of accomplishment.
Most often at tradeshows, Service Providers are lumped together in one aisle awaiting your visit. While they don’t have the flashiest, newest promotional item to impress your clients with, they do have valuable tools that can alleviate your biggest stressors. A simple conversation may help you uncover ways to free up resources and time. Service providers exist for this very reason; they provide you the benefits of a full-time staff at a fraction of the price.
Do you really think that a “Technology Company” hasn’t made any new advances since you signed up X many years ago? If you haven’t checked in with your service provider since signing up for an account with them, you are missing out on the critical advances that are continually being made.
It’s the job of Service Providers to keep your business relevant and on track with continually evolving technology and support. No small or medium sized business can afford to fall behind with technology trends. Rather than being stressed about technology, small business owners such as yourselves have these tools readily available and often times for FREE.
Have a website? Is it responsive? If you do not even know what that means, it’s time to talk to your website provider.
Take advantage of meeting with the people that you rarely see. January’s brandivate marketing article Tradeshow Maximization talks about being mindful of your time on the show floor.
Step into your service providers’ booths and ask them to do a quick overview of the services you use and show them the list of your pain points. Making a personal connection on the show floor can be a big advantage. Most likely the high-level operations (a.k.a. technical gurus) are there and can offer valuable insight and might even decide to take on your project personally.
Set up follow up meetings on the spot so that you come home to standing appointments on your schedule. Hold yourself accountable for keeping these meetings afterward so that your pre-show planning efforts come full-circle to make your 2016 more successful and more efficient.
To help you get started with your list here are the top 5 reasons to visit with Industry Service Provider, DistributorCentral.
Top 5 reasons to visit the DistributorCentral Booth (#4661)
5. Brush up on the PRESENTATION TOOLS available that allow you to easily share product ideas with your customers.
4. Order ARTWORK SERVICES directly through your DC account.
3. Learn how to create and host COMPANY STORES for your top customers.
2. Download and take a tour of the DC APP for when you are on the go.
1. Demo our new responsive website builder and create a new MOBILE-FRIENDLY WEBSITE on the show floor.
*BONUS REASON: Happy Hour on Tuesday, Jan 12th at 3:00 pm, Booth 4661*
For more information view DistributorCentral’s 2016 Distributor Tools Brochure
Stephanie Protz, CAS | Marketing Director