Engage Online Customers


Last month, DistributorCentral partnered with Technologo for an online webinar called “Keep Em Coming Back; How to Engage Online Customers” where we demonstrated various ways to engage customers on you website.

Tiffany Tarr, Vice President of Sales at DistributorCentral talked about some of the features that can be enabled on a DistributorCentral-hosted website that will enable you to be more proactive.

Being proactive isn’t always about finding ways to generate new business. By understanding the buying habits of your current customers you can anticipate their needs. Send them ideas well before their events so that you can avoid last minute rush orders.  One of these ways is by setting up Reorder Reminders. Distributors can setup automatically generated emails to their customers to remind them that it’s time to place a reorder. This is helpful for items like Calendars that are ordered annually.

Another way to be proactive is by sending customized presentations with products that display your customer’s logo. The Technologo Virtual Sample Tool can be enabled on your website and allow you to create virtual samples that can be used in your product presentations.

Stephanie Protz, Marketing Director at DistributorCentral talked about the benefits of implementing a Live Chat Feature on your website during last month’s webinar.  A “live chat” feature is a plug-in that can be enabled on your DistributorCentral hosted website that provides a quick and easy way for you to be proactive by reaching out to customers currently browsing your website. Questions can be answered in real time which greatly reduces instances where customers leave your website because their questions haven’t been answered. This type of functionality has been proven to increase sales, since it captures customers at the point of sale and helps them through the conversion process and checkout completion.

Create a sense of urgency by setting up a Discount Code to drive business within a specific time period. Discount codes are another easy and effective way to drive traffic to your website or encourage repeat sales. Whether you offer free setups, free shipping, or simple discounts we highly suggest taking advantage of this tool in your account and using it in your marketing efforts with your customers.

Lastly, take advantage of DistributorCentral’s Monthly Themed Product Specials. Themed Supplier product specials are available each month and are accessible on the homepage in DistributorCentral when you log into your account. These specials are also sent via email three times each month to Distributors subscribed to our marketing emails. This month we are featuring “Back to School” items. Looking ahead into this summer, you can expect “Sports/Fan Gear” products in July and “Awards/Recognition” products in August.

Each of the tools mentioned are available to you as part of the DistributorCentral suite of tools, or as 3rdparty tools that can be easily integrated into your DistributorCentral-hosted website.  Each of them also represent one more way to be more proactive in your sales efforts, and better leverage technology tools to grow customer relationships and generate more sales.