In recent posts we showed you how to leverage DistributorCentral’s Facebook integration tools to enhance the social functionality of your website. DistributorCentral recently added additional tools to compliment our social media integration options including tie-ins to Twitter, LinkedIn, Google +1, and Pinterest.
Most of our users are familiar with the common social media sites but recently we have been receiving numerous inquiries regarding Pinterest.
Pinterest is the freshman on the block that is quickly gaining a foothold in the promotional products’ industry. If you are not familiar with Pinterest or how it might benefit you as a distributor or supplier it is worth spending some time on the site or and reading one of the many recent articles that have been published regarding Pinterest’s impact on businesses.
Essentially Pinterest is a photo sharing site that allows users to “pin” photos on various “boards” that you create. A number of suppliers and distributors have already set up Pinterest accounts and launched a set boards to share (i.e., “pin”) their products as well as pin other related products, links, and collateral material.
There are browser-based tools to help you pin general images and links items to your own boards, but the real power of Pinterest integration for website owners is the opportunity to give your website visitors the ability to pin a specific product image and link on their own boards with the click of a button. Those “pins” could then be “re-pinned” by other users and all of the sudden you have dozens, hundreds, or thousands of people re-pinning your images and products.
If referral traffic is what you’re after, Pinterest might be a good addition to your social media strategy. According to Shareaholic’s Referral Traffic Report, Pinterest drove more referral traffic to websites in January than YouTube, Google +1, and LinkedIn combined. Who can discount those kinds of numbers?
To get started you’ll first need to setup a Pinterest account. Once you’ve done that – create some “boards” that relate to your company or product line. For example, if you sell invitations, maybe you want to create boards for Weddings, Graduations, or other them or event-related boards. You will use these boards not only to showcase your own products, but to also showcase pertinent, complimentary products, websites, or articles that help generate interest and increase views and re-pins of your posts.
Next, you’ll need to add a “Pin It” button to your website, preferably one that is integrated with your catalog pages in such a way that it automatically grabs the appropriate product image and link when clicked by a visitor. If you are hosting a website with DistributorCentral then we’ve already done this work for you; simply edit your website preferences, look under the Social Media Integration category, enable the “Pin It” button preference, and re-publish your website.
Each catalog page on your website will now feature a “Pin It” button that automatically fills in the product image tied to the catalog page being viewed, automatically sets up the link back to that page, and allows the user to enter some comments before pinning the product to their Pinterest board.
Once your website is “Pinterest-enabled” you can encourage visitors to “pin” your products on their own boards while you are also posting product and other ideas to your own company Pinterest boards. Just as with Facebook, Twitter, and the rest, Pinterest is just one more tool to help you engage your customers, leads, and website visitors and get them to help promote your product or service. Be sure to learn everything that you can about Pinterest before getting too far; social media tools are only as good as the effort that you put into learning how to use them consistently and effectively .
To learn more about enabling your DistributorCentral website for Pinterest or other social media sites contact DistributorCentral at email@example.com.