ATTENTION SUPPLIERS:
When entering your products into your DistributorCentral account, make sure to include plenty of relevant keywords in your product description. Strong product descriptions will make it easier for Distributors to find your products from within their accounts, and will make it easier for them to sell your products on their websites.
Look at these to examples below:
This product has a weak description and virtually no keywords which would make it very difficult to find in the product catalog unless the customer knew the exact product name or number. You should not expect products with descriptions like this to have much success in DistributorCentral.
The Eastwood Series with Metallic Accents
# WAMA-150
The Eastwood Series with Metallic Accents
This product on the other hand has a great product description with lots of keywords which makes it easy to find with keyword searches and will help the Distributors sell the product on their websites since end customers will know more about the product and feel more comfortable purchasing it.
Chubs Widebody Ballpoint Pen w/ Rubber Grip
# 5003 Widebody Ballpoint Pen w/ Grip
As the name denotes, this pen is a bit thick (or Chubbier, if you will). Great for your advertising message to stand out with its translucent barrel. Choose a black imprint on the yellow or a silver or white on the other colors to. Black rubber grip with chrome colored accents. This is a wide body, retractable, grip, click, ball point pen.
• This is one of our many great looking ink pens
• This pen is a great writing instrument for advertisements
such as bank accessories, real estate, office supplies, health care or many other business.
• Med. Point Black Ink
• Comes in 5 different colors
Products with strong descriptions like the example above, not only improve the integrity of the product catalog on DistributorCentral, but also help Distributors increase your sales. Take pride in your products, it may take a little more time to add strong descriptions, but it will be well worth the effort.
Visit this site to get ideas for keywords to add to your products in DistributorCentral,
http://www.google.com/sktool/#
Visit this site to learn more about optimizing your products and about Preferred Product Placement,
www.distributorcentral.com/websites/pso
